The modern world has made it easier than ever for consumers to find exactly what they’re looking for.
If your business caters primarily to locals, you’ll need to learn strategies that allow you to cater your website to local search engines.
But with the right approach, you can take advantage of local SEO and target specific keywords that help visitors in your area find you on their preferred search engine.
A lot goes into local SEO, so in this article, we’ll break down 11 strategies that will be of particular interest for doctors and dentists.
What is Local SEO?
Local SEO is the process of optimizing your site to rank higher in local search results. This means that you want your website to appear when people search for businesses in your area, like “near me,” “local businesses,” etc.
Local SEO is important because it allows you to be found by people who are specifically looking for you, and it also increases how much money you make from customers who come to your business because they found you online.
The goal of local SEO is to get as many people who are searching for your product or service within a certain distance from your location (usually within 10 miles) to find you on a search engine like Google or Bing. The more people who find you online, the more money they will spend at your business, and that’s why local SEO is so important!
Why Should Doctors And Dentists Consider Local SEO?
Local SEO is an important part of any business, and it will help doctors and dentists in a number of ways.
First, local SEO helps patients find the practice.
There are many people who want to go to a doctor or dentist who has a strong reputation in the community, but they may not know where to go. Search engines make it easier for them to find the right person for their needs.
Another benefit is that local SEO makes it easier for patients to refer friends and family members to the practice.
When someone has had a great experience with you as a doctor or dentist, they want to tell others about it—but they don’t always know how! Local SEO allows these patients to easily refer their loved ones by just sending them an email or text message with your website address listed on it.
In addition, having good local SEO can lead more people into your office because they are already familiar with your brand name when they’re searching online.
This reduces friction during the conversion process when someone decides that you’re the right fit for them after conducting some research online beforehand (whether through Google searches or otherwise).
11 Effective Local SEO Strategies for Doctors & Dentists
Local SEO isn’t as expensive, time-consuming, and tedious as regular SEO—that’s the common assumption.
But it isn’t true.
It is true that certain local SEO factors require time and dedication to generate truly viable results but getting started is much simpler. Here are top local SEO strategies that might help you find profit-driving online visibility:
1. Add Your Practice To Google My Business
The Google Business profile is a free service that allows businesses to connect with people looking for a local business online. The information in this section can help you get started.
First, sign up for a Google My Business account if you haven’t already. To do this, go to https://business.google.com/ and click “Get started.”
Next, fill out your business’ basic information and verify that it’s correct by clicking “Verify this business.” This will take you through the process of adding photos and other details about your business.
Finally, add hours and other important details so that customers can find your location easily when they search for your name or keywords related to your industry or service offering.
2. Create Content for Services, Not Just Dentists and Doctors
As a doctor, you might be tempted to focus your content on the services and procedures you perform. While this is a good practice in general, we recommend that you also create content for services.
Take advantage of the keywords that people are searching for when they want help with their teeth or face. For example:
Dentists and doctors should write blog posts about common dental issues like tooth sensitivity or gum disease so that people can find them when they search on those terms.
Doctors should create pages about things like acne treatment or scar removal so that people can find them when they search for those terms. This can help drive traffic to other parts of the site where patients might need more information about the procedures offered by doctors and dentists (and hopefully convert into leads).
3. Acquire Reviews and Monitor Reputation
The importance of reviews is obvious to anyone who has ever searched for a business on Google, Yelp or another review site. Reviews are so important that the sites themselves rank higher if they have more reviews and those with more positive reviews show up first in search results.
Reviews can be acquired in several ways:
Even though this is all about online reputation management, it’s crucial that we don’t lose sight of our offline presence – make sure you respond quickly (within 24 hours) to any negative comments or complaints from patients – whether they contact you directly or leave comments online. This shows empathy towards their situation and gives potential new patients confidence that they’ll get good service from you too.
4. Target Local Directories
Local directories are a great way to get your business listed on Google Maps, the most important results you’ll see in the local search results. As a result, it’s important that you have a strong presence in these directories.
There are two types of local directories: paid and free. Paid listings come with more features but cost money; free listings offer basic features and no additional costs (other than registering for an account).
Most local directories are free to be listed on, so if you want to boost your SEO efforts without spending lots of money then this is one strategy worth considering.
5. Keep Your NAP Consistent
NAP stands for “name, address, phone number.” It’s a way to make sure all of your business information is consistent across the web so that people can find you.
If you have different NAP information at different places online, it can confuse Google and other search engines—and they won’t be able to tell which one is correct.
For example: If you have your address listed as 123 Main Street in one place and 1234 Main Street in another, Google will think that those are two different addresses for two different businesses. This could be very bad for your business if someone tries to find you on Google and ends up at a competitor instead!
To ensure that your NAP information is consistent across all of your online properties, use a tool like Moz Local or Whitespark to check all of your listings against each other. If any discrepancies are found, update them immediately so that you don’t get penalized by Google’s algorithm!
6. Focus on Landing Pages
In order for people to find your business, you need to make sure that you are visible to them. Not only does this mean that you have a website and social media profiles, but also that you are listed in search engines and directories. The easiest way to do this is by creating local landing pages that can be easily found when someone searches for businesses in your area.
When it comes to local seo, there are many factors that come into play. One of the most important ones is the fact that Google is constantly changing its algorithms. This means that what worked yesterday might not work today! That being said, there are some general rules of thumb that will help with your local seo efforts:
7. Capture Local Backlinks to Boost Rankings
Local link building is a strategy that involves building links from websites to your website that are located in the same city or state as you. If the links belong from sites from the same niche and location, then it definitely helps a lot more.
These links can be from businesses or other local websites, and they help to improve your rankings in search engines when they’re searching for webpages that are relevant to your location.
Local link building can be very effective, but it’s also more difficult than other kinds of link building because you’re limited in who you can reach out to. If you want to build local links for your business, here’s what you need to know:
8. Answer to GMB Messages
Business owners can now sign up to receive messages from customers through their GMB listing. They can manage these messages through the GMB app or directly from Google Maps.
It’s very important for business owners to answer messages from customers on their GMB listings. This helps keep the response rate up, which is a factor in local SEO rankings. You can manage these messages through the GMB app or directly from Google Maps.
The benefits of answering back to customer messages through Google Maps is that it allows you to keep your response rate up. This is important for local rankings, as Google wants to see that customers are satisfied with your business and that the community is happy with their service.
You can manage these messages through the GMB app on your phone or through Google Maps itself. It’s important to answer back to customer messages in a timely manner, as this keeps them happy and helps in local growth in rankings.
9. Generate Local Queries from Your Website
It’s a good idea to generate local queries from your website in order to improve your SEO. To generate local queries from your website, you need to know what your customers are searching for. To do this, you can use Google Analytics or another analytics tool to see what keywords people are using when they visit your site.
10. Update Your Social Media Profiles
Your social media profiles are one of the most important tools you have for attracting new patients and building your brand. If your website is the face of your practice, then Facebook, Instagram, Twitter, and LinkedIn are the voices. It’s where you can share helpful content with people who are already interested in learning more about what you do.
Here’s how to get started:
11. Optimize for Voice Search
Voice search is growing. More than three times as many voice searches are made per day than text searches on mobile devices, with that number expected to increase tenfold by 2020. Voice search is also more conversational and visual; it’s personalized; it’s local; and it’s social, which means that your website should be optimized for these features.
Finally, voice search is becoming more real-time in response to questions like “What is the weather like today?” or “Is my flight on time?”
In conclusion, local SEO strategies for doctors and dentists can help your practice grow by increasing the visibility of your website on the web.
These strategies will also help you capture more business leads and increase referrals from satisfied patients.
If you’re looking for ways to improve your website’s performance with local SEO, contact us today!
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