3 Ways To Improve The Quality Of Your Videos For Ecommerce SEO

3 Ways To Improve The Quality Of Your Videos For Ecommerce SEO
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You’ve probably heard that video is a critical part of ecommerce SEO. But if you don’t have a lot of experience with video, it can be hard to know where to start and how to do your best work. In this post, we’ll cover the basics of creating engaging and effective videos that boost your ecommerce SEO efforts. Let’s get started!

Create an engaging video title

When it comes to video titles, use a question that your target audience would ask. For example: “How to Make Strawberry Soft Serve” or “The Best Way To Clean A Tile Floor”. These titles are also great for leveraging keywords in order to improve search engine rankings (SEO).

For example, if you were selling a product that could be used for cleaning tile floors, you could use the title above with keywords like “best floor cleaner” and “tile floor cleaning solution”. Or perhaps you’re selling a new toothbrush on Amazon? You might consider using “Why You Need A Sonicare Toothbrush” as a title because people usually don’t know how important good oral hygiene is until they see someone’s pearly whites in all their glory! The more enticing this content is – both visually and verbally – then it will be easier for people who are interested in purchasing these products through Amazon or other ecommerce sites like Walmart or Target find them organically within search engines such as Google.”

Use a compelling description.

In your descriptions, you should use keywords. You should also use a call to action at the end of your description: “Check out my website for more information” or “Buy from my store.”

You should have a compelling headline, and then write the rest of the description in such a way that it flows well with what you’re saying in your video. Make sure each video has its own unique description—don’t just take one paragraph from one video and copy/paste it into another.

Give your viewers action steps.

  • Give your viewers a reason to watch the whole video

Some people will watch your video just because it’s there, but that doesn’t mean they’ll stick around or answer the call to action at the end of it. To keep them engaged, give them a reason to stay with you and take action on what they’ve learned. This could be as simple as making sure each part of your video has an interesting point or saying something about your product in a unique way—or it could be providing some sort of challenge for people watching so that they have more incentive to finish watching (such as giving away an item if someone finishes watching!).

  • Give them a call-to-action at the end of each video segment

A well-timed CTA can help guide viewers toward taking action when they’re ready for it—and make sure that you’re collecting all valuable data from them as well! For example, if someone is interested but hasn’t decided yet whether or not he wants to buy something–and he watches three different videos–your CTA should ask him which one was most helpful before asking him if he’d like any more information or placing an order. You want each new piece of content you create on YouTube or other platforms related Ecommerce SEO strategies like creating content offsite with third party tools (like our PODCASTING FOR ECOMMERCE module).

Videos are an important part of ecommerce SEO.

If you have a product or service that requires a demonstration before users can purchase it, videos are an excellent option to engage customers and help them make their final decision. These videos can be used in a variety of ways:

  • To explain the product or service
  • To show how it works (or how to use it)
  • To install the product or service


In summary, videos can be a great way to improve the quality of your ecommerce website. If you’re not sure where to start, we recommend that you consider creating a short video about your product or service and embedding it on your site. This will help to increase conversions as well as traffic, which will ultimately result in higher sales for both you and your business!

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Posted on June 13, 2022 in E Commerce

Meet The Author

Jobin John
Jobin is a digital marketing professional with over 10 years of experience in the industry. He has a passion for driving business growth in the online realm. With an extensive background spanning SEO, web design, PPC campaigns, and social media marketing, Jobin masterfully crafts strategies that resonate with target audiences and achieve measurable outcomes.
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