In 2023, it’s more critical than ever to adopt strategies that resonate with search engine algorithms and genuinely benefit your website’s organic reach. While many tactics promise rapid results, not all are in line with best practices. Link building, a cornerstone of Search Engine Optimization – SEO, is especially fraught with such pitfalls.
This article delves into five link building techniques that, despite their prevalence, can jeopardize your site’s credibility and ranking.
Here are 5 Link Building Techniques to Avoid in 2023:
Table of Contents
1. Pursuing Zero-Authority Sites
Every website has a certain level of domain authority, which indicates its credibility and relevance in its niche. This authority is built over time through helpful content, user engagement, and, importantly, inbound links from other authoritative sites.
When you pursue links from zero-authority sites, not only do you miss out on valuable SEO benefits, but you also risk associating your site with potentially low-quality or spammy domains.
In the long run, this can impact your website’s trustworthiness in the eyes of search engines.
2. Relying on “Nofollow” Links
While “nofollow” links can still drive traffic and have some branding value, they don’t pass PageRank or SEO “juice.” Over-relying on them won’t boost your site’s authority or ranking. It’s a nuanced point that many people might overlook, so it’s a valuable addition to the list.
The “nofollow” attribute in a link instructs search engines not to consider the link for ranking purposes.
I have answered the most frequently asked question here: Are nofollow links a ranking factor?
While this can be beneficial in some contexts (like user-generated content where you don’t trust every outbound link), relying heavily on these types of links for your backlink strategy won’t bolster your site’s SEO.
It’s essential to have a balance and ensure you’re also getting “dofollow” links that pass on SEO value.
3. Targeting Irrelevant Niches or Industries
Irrelevant backlinks can dilute your site’s topical relevance and confuse search engine algorithms regarding your site’s main focus. Such links are often seen as unnatural and may be discounted by search engines.
Gaining links from websites unrelated to your niche or industry can send mixed signals to search engines. For instance, if you run a health blog and receive a majority of links from automotive sites, search engines might struggle to determine the actual focus and relevance of your site. This can dilute your topical authority.
Furthermore, these links might appear unnatural or manipulated, which could lead to penalties.
4. Opting for Overcrowded Link Pages
Being featured on a page with hundreds of other links reduces the individual SEO value of your link.
It’s akin to being one voice in a shouting crowd; the value and relevance of your link can get drowned out.
Additionally, pages that serve as massive link repositories can sometimes be seen as spammy or low-value by search engines, further diminishing the potential benefits.
Instead, it’s more valuable to seek placements on pages where your link provides meaningful context and stands out due to its relevance.
5. Overlooking Keyword-Rich Anchor Text
Anchor text, the clickable text in a hyperlink, provides context about the linked page’s content. Using relevant keywords in the anchor text can be a strong signal to search engines about the content’s focus.
However, it’s essential to tread carefully. Over-optimizing and repetitively using the same exact-match keywords can seem manipulative and result in penalties.
The goal is to use anchor text that feels natural, relevant, and offers value to the reader while occasionally incorporating key terms.
By understanding and avoiding these pitfalls, businesses and website owners can ensure a more effective and sustainable link building strategy that aligns with best practices and delivers genuine value.