With so many people on social media platforms, it is no wonder that a huge percentage of businesses are looking to them for customers. Many people spend quite a bit of time on a number of social media platforms, as such, as a business, you need to find a way to utilize the platform for your own good.
Different social media sites call for different marketing strategies. What works for Facebook may not necessarily work for Google+ or Pinterest. Many businesses are turning to social media to help promote their business, and with the following tips, you too can promote your business and acquire new customers.
Have a plan and try as much as possible to stick to it
Without a plan, you may as well go for whatever comes your way. Find out what makes other businesses tick on the social media and device ways to make yours an even better strategy.
Plan on what content you will post, how many tweets you will make or which video formats you will utilize.
Don’t try to mix up all the different social media channels
You need to work with the different social media platforms individually because the formats used on Twitter, for example, may not work with those used on Pinterest. Learn your audience and then proceed to tailor the message you wish to deliver to suit their characteristics.
Provide unique content on every social media platform that you have by doing so the followers will be encouraged to follow you on all your accounts rather than just one.
Now, you have to ensure that you post interesting content that engages with your audience and this will build your social media strength.
An example is posting an entirely business oriented post on Instagram and forgetting to add visuals will not work well for that particular platform.
Treat your customers to an exceptional customer service experience
You need to provide your customers with an exceptional customer service experience in order to have them appreciating your business, coming back for more and bringing with them new customers.
It doesn’t do your business any good to not respond to comments or tweets made on the posts you make because this lets your customers know that you don’t really have that much time for them.
Even negative comments need to be addressed in a timely manner.
Also Read: How to Grow Email Marketing Sign Ups?
Don’t ignore hiccups
No matter how well you lay out your plan, sometimes hiccups do arise. Instead of trying to push them under the rug, try as much as possible to address them.
Mistakes are common and are definitely going to be made such as posting controversial content or supporting a hated trend or a flaw in the services or products that you sell and leads to negative comments and outrage.
If this happens social media is the best way to keep in touch with your audience.
Where the need arises, be apologetic and provide ways in which a particular mishap will be handled.
Take the time out to review metrically related to your social media channel
Much as it is time-consuming to go through the metrics, such information can help you plan better in the future.
Always put aside some time every month to go through the metrics and find out where you might have gone wrong and which areas need improving.
There are a number of SEO tools in the market such as Google Analytics that can help you track useful data such as a number of clicks, shares or posts so that you can make more informed decisions in the future.