Dental PPC Advertising Agency

High-intent Google Ads and paid social for dentists, DSOs, orthodontists, endodontists, periodontists, pediatric clinics, and oral surgery. Negative keyword discipline, compliant copy, and landing pages that convert searches into new patient calls and booked visits.

What Is Dental PPC?

Dental PPC is paid search and social advertising that targets patients looking for procedures right now. It pairs keyword intent with compliant ad copy and fast landing pages to drive calls and booked visits.

  • Outcomes: lower cost per lead, more new patient calls, higher show rates, and increased production value
  • Platforms: Google Ads, Microsoft Ads, Facebook and Instagram, YouTube, and remarketing lists
  • Controls: negative keywords, geo radius, schedules, device bid adjustments, and conversion import

Performance Tied to New Patient Growth

We optimize to calls, bookings, and high-value procedures, not vanity clicks.

−32%
Average Cost per Lead
+85%
Calls from Ads
+3.4×
ROAS Lift
2.0 s
LCP After Fix

Why Dental Practices Choose Egochi for PPC

Compliance-first ads, intent-driven structure, and landing pages that turn interest into appointments.

Compliance-ready creative

Copy and assets reviewed for healthcare advertising rules, HIPAA considerations, and platform policies with documented approvals.

Intent-based structure

Exact match and phrase clusters by procedure and urgency across implants, emergency, Invisalign, whitening, and surgery.

Negative keyword discipline

Filters for job seekers, student queries, DIY terms, and low-value searches to protect budget.

Extensions that lift CTR

Call, sitelinks, structured snippets, location, and price extensions tailored to patient decisions.

Landing page CRO

Fast pages with clear proof, financing, insurance info, and mobile-first forms that reduce friction.

Attribution you can trust

Dynamic number insertion, call recording, lead forms, and PMS-safe exports mapped to campaigns and keywords.

Dental PPC Services

A paid media stack built for high-intent patient acquisition and repeat hygiene.

SRCH

Google & Microsoft Ads

Procedure and emergency intent with keyword themes, match types, and ad testing.

Location, call, and price extensions.
PPC Services →
SOC

Facebook & Instagram

Interest and lookalike audiences for cosmetic, ortho, and recall campaigns with lead forms.

Creative testing and budget pacing.
Social Media →
PMAX

Performance Max

Asset groups by procedure with audience signals and conversion guardrails.

Feeds and brand controls for safety.
CALL

Call Ads & Tracking

Click-to-call, DNI, recording, and QA to lift booking rate and reduce missed opportunities.

Import offline conversions.
Tracking →
RMK

Remarketing & RLSA

Re-engage rate checkers, gallery viewers, and abandoned appointment forms with compliant messages.

Audience windows by intent depth.
LP

Landing Page Optimization

Proof blocks, reviews, insurance, financing, and FAQs with fast mobile speed.

WCAG checks and CRO tests.
CRO →
VID

YouTube & Discovery

Awareness and consideration for cosmetic and ortho with skippable formats and placements.

Brand safety and frequency caps.
Video Production →
LOC

Local Campaigns & LSA*

Local reach with store visits and calls, plus Local Services Ads where available.

Radius and ZIP clustering.
Local →

PPC for Dental Specialties

General Dentistry

Recall, hygiene, and insurance queries.

Implants

Consult funnels and full-arch segments.

Orthodontics

Braces and Invisalign by age group.

Endodontics

Emergency and referral journeys.

Periodontics

Gum therapy and implant support.

Oral Surgery

Extractions and wisdom teeth care.

Pediatric

Parent-centric ads and hours.

Cosmetic

Veneers, whitening, smile makeovers.

How Our Dental PPC Program Works

A disciplined build-launch-scale loop with approvals and reporting at every step.

1

Discovery & Targets

Procedures, payer mix, ZIP clusters, brand rules, privacy, and daily capacity by chair and provider.

2

Account Structure

Themes by procedure and urgency, negatives, extensions, and budgets tied to production goals.

3

Creative & LPs

Compliant copy and assets, financing and insurance info, review proof, and mobile-first forms.

4

Launch & Optimize

Bid strategies, dayparting, device splits, placement controls, and weekly tests.

5

Attribution & Scale

Call QA, booking import, PMS-safe tags, and budget shifts to best keywords and audiences.

Advertising Compliance & Patient Privacy
HIPAA-aware lead flows minimal PHI, consent, and access limits
Platform healthcare policies Google and Meta ad rules for medical services
TCPA call and text outreach practices for form leads
WCAG 2.2 AA accessible landing pages and forms

Nothing here is medical or legal advice. All campaigns follow your review and approval workflow.

Dental PPC Case Studies

Real outcomes from specialty and general dentistry programs.

NY Endo Studio PPC case study

NY Endo Studio

Emergency intent ads and landing speed fixes drove more qualified calls and faster booking.

+96%New Users
+85%Calls from Ads
−32%CPL
2.1 sLCP
420 msTTFB
View Case →
Massachusetts Dental PPC case study

Massachusetts Dental

Procedure clusters and remarketing raised booked appointments and local discovery at a lower CPL.

+95%New Patient Calls
+68%Booked Appointments
−28%CPL
2.0 sLCP
420 msTTFB
View Case →

Meet Your Dental PPC Team

Experts in intent-based structure, creative testing, landing speed, and privacy-safe attribution for dentists and DSOs.

Jobin John
Jobin John
Jobin John
Chief Executive Officer
Justin Brown
Justin Brown
Justin Brown
Head of Search Engine Optimization
Bryan Thomson
Bryan Thomson
Bryan Thomson
Head of Web Design & Development
Ina Komins
Ina Komins
Ina Komins
Head of Social Media Marketing
Kierra Pita
Kierra Pita
Kierra Pita
Head of Advertising & Content Marketing
Patricia Turner
Patricia Turner
Patricia Turner
Chief Creative Officer
William Carter
William Carter
William Carter
Chief Digital Strategy Officer
Andrew Miller
Andrew Miller
Andrew Miller
Senior SEO Strategist
Amy Robinson
Amy Robinson
Amy Robinson
Content Marketing Manager
Betty Harrison
Betty Harrison
Betty Harrison
PPC Campaign Specialist
Anthony Carter
Anthony Carter
Anthony Carter
Lead Digital Account Executive
Amanda Cooper
Amanda Cooper
Amanda Cooper
Social Media Director
Carol Parker
Carol Parker
Carol Parker
Senior Client Success Manager
Barbara Bennett
Barbara Bennett
Barbara Bennett
Email Marketing Lead
Charles Turner
Charles Turner
Charles Turner
Technical SEO Analyst
Brian Sullivan
Brian Sullivan
Brian Sullivan
Creative Director
Christine Walker
Christine Walker
Christine Walker
Director of Project Management
Christopher Brooks
Christopher Brooks
Christopher Brooks
Digital Marketing Strategist
Daniel Wright
Daniel Wright
Daniel Wright
Senior Analytics Specialist
David Henderson
David Henderson
David Henderson
Lead Content Strategist
Donna Mitchell
Donna Mitchell
Donna Mitchell
Client Communications Manager
Elizabeth Foster
Elizabeth Foster
Elizabeth Foster
Director of Paid Advertising
Supriya J. John
Supriya J. John
Supriya J. John
Brand Experience Specialist
Emma Scott
Emma Scott
Emma Scott
Social Media Content Creator
George Crawford
George Crawford
George Crawford
Technical Solutions Architect
Jacob Evans
Jacob Evans
Jacob Evans
Digital Content Coordinator
James Anderson
James Anderson
James Anderson
Marketing Automation Specialist
Jason Palmer
Jason Palmer
Jason Palmer
Junior Copywriter
Jeffrey Reynolds
Jeffrey Reynolds
Jeffrey Reynolds
Paid Media Analyst
Jennifer Lewis
Jennifer Lewis
Jennifer Lewis
Community Engagement Specialist
Jonathan Murphy
Jonathan Murphy
Jonathan Murphy
SEO Reporting Specialist
Joseph Morgan
Joseph Morgan
Joseph Morgan
Influencer Marketing Coordinator
Kenneth Stevens
Kenneth Stevens
Kenneth Stevens
Digital PR Manager
Kimberly Harper
Kimberly Harper
Kimberly Harper
Digital Marketing Intern
Kevin Morris
Kevin Morris
Kevin Morris
SEO Outreach Specialist
Lee Dawson
Lee Dawson
Lee Dawson
Junior Web Developer
Linda Peterson
Linda Peterson
Linda Peterson
Email Campaign Coordinator
Lisa Thompson
Lisa Thompson
Lisa Thompson
Social Media Ads Specialist
Margaret Bradley
Margaret Bradley
Margaret Bradley
Marketing Operations Lead
Mark Richards
Mark Richards
Mark Richards
Data & Insights Analyst
Mary Kennedy
Mary Kennedy
Mary Kennedy
Senior Copyeditor
Matthew Clark
Matthew Clark
Matthew Clark
Growth Marketing Manager
Michelle Sanders
Michelle Sanders
Michelle Sanders
Junior Marketing Designer
Michael Foster
Michael Foster
Michael Foster
Senior Conversion Rate Specialist
Nancy Wheeler
Nancy Wheeler
Nancy Wheeler
Digital Analytics Manager
Nicholas Pierce
Nicholas Pierce
Nicholas Pierce
Affiliate Marketing Specialist
Nicole Adams
Nicole Adams
Nicole Adams
Outreach Program Coordinator
Paul Franklin
Paul Franklin
Paul Franklin
Paid Social Campaign Manager
Richard Barnes
Richard Barnes
Richard Barnes
Reputation Management Specialist
Robert Murphy
Robert Murphy
Robert Murphy
Lead Solutions Architect
Ronald Davis
Ronald Davis
Ronald Davis
Marketing Technology Analyst
Ryan Bell
Ryan Bell
Ryan Bell
Paid Media Buyer
Sandra Gregory
Sandra Gregory
Sandra Gregory
Digital Account Coordinator
Scott Hopkins
Scott Hopkins
Scott Hopkins
CRM Implementation Specialist
Shirley Ellis
Shirley Ellis
Shirley Ellis
Customer Insights Manager
Stephanie Cross
Stephanie Cross
Stephanie Cross
Brand Content Designer
Steven Greene
Steven Greene
Steven Greene
Web Analytics Specialist
Susan Price
Susan Price
Susan Price
Affiliate Campaign Manager
Thomas Fisher
Thomas Fisher
Thomas Fisher
Lead Technical Architect
Timothy Nash
Timothy Nash
Timothy Nash
Mobile Marketing Strategist

Dental PPC FAQs

How quickly will PPC generate new patient calls?+

Traffic and calls can start the day campaigns launch. We typically refine CPL and booking rate over the first 30 to 60 days with tests and negative keyword updates.

Which platforms work best for dental?+

Google Ads for high-intent search, Facebook and Instagram for cosmetic and ortho demand, YouTube for proof and education, and remarketing for return visits.

What budgets make sense to start?+

Most practices start between $2k and $6k in media plus management. Surgical and implant programs often need more due to higher CPC and case value.

How do you track real results, not just clicks?+

We import calls and booking events, tag phone numbers, and map outcomes to keywords and ads. Optional PMS-safe exports show production impact by procedure.

Do you support DSOs and multi-location groups?+

Yes. We structure accounts by region and practice, manage shared assets, and provide roll-up reporting while protecting brand guidelines and privacy.

Ready to Lift New Patient Volume with PPC?

Get a free audit covering keyword opportunities, budgets, negative lists, extensions, landing speed, and privacy checks. We map spend to calls, booked visits, and production.





















    Questions? Call (888) 644-7795 or email [email protected]

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