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Advanced Link Building Strategy in 13 steps

Link building as an success strategy

Definitive Guide to Advanced Link Building Strategy in 13 steps

A powerful link building strategy is crucial for SEO to succeed.

Link building, with Google’s regular updates and scrutiny, has become a sophisticated and strategy-driven undertaking, therefore, the process of building high-quality links which lasts for long and helps in nourishing other inter-links via a seamless stitch has to evolve.

So, we decided to get in touch with a few well-known names in the SEO industry and ask them which link building strategy do they use?

Link building is an important method to grow your website traffic and boost your rankings.

Here are 13 steps for a successful link building strategy:

Step 1: Steal competitor links

My favorite link-building method is stealing links from competitors. I use Linkody to monitor all our competitors and getting backlinks from there is super easy:

When I am searching for new guest blogging opportunities – I search for “blogs” among all our competitors’ backlinks and everywhere where our competitors have been featured, there are high chances also Linkody could be featured.

If I need someone to write a review about Linkody – I search for “reviews” or “testimonials” and immediately have the complete list of sites that do reviews for backlink tracking tools.

When I have written a new article and I need sites to link with this content – I just go through all our competitor landing pages and check who also have the same article, then I find all the sites who link to their content and contact them.

This basically means that monitoring competitors’ backlinks is extremely important and automatically creates amazing link-building opportunities.

By Helvijs Smoteks from Linkody

Step 2: Write Guest posts

The most scale-able is guest posts. We personalize each email we send and match our outreach as much as we to the guidelines etc. We have found that it’s not as effective as it used to be with more and more websites not accepting guest posts due to the volume of spam.

We often get automated responses specifically saying they aren’t accepting guest posts because it’s too hard to manage. When we’re really stuck we try the skyscraper but there are too many variables that can go wrong, planning and research is the key but keeping everyone’s spirits high during the process is more hassle than its worth.

The dead man technique is probably the most powerful way we create backlinks but hard to find suitable deadlinks but works a treat when all the factors happen at the right time.

By Ronan Walsh – Managing Director of DigitalTrawler

Step 3: Create Citations & Social Media Links

I’ve always found the best link building strategy to be what I call “branding”. With branding, you are using free online sources to help spread the word about your site. For example things like making sure you have a Facebook, Twitter, Instagram etc… page and linking back to your website.

If you are a local business find local business listings/citations, as many as you can and get listed with a link back to your site. If you are startup find launch listing websites and get your site listed. Use high-quality link sharing sites to share your websites URL like Reddit (these can drive traffic as well as long as it’s not done in a spammy way).

Make sure to become a part of niche relevant communities and forums and share your link in the signature space. The idea here is to think of it as building your brand. Just like you would with a brick and mortar business, you are finding every avenue to list and promote your business. When done correctly it can give your SEO a quick jumpstart. This is exactly what I tell any clients, friends or family looking to get started with SEO.

By Dan Pfeffer from https://www.keysearch.co

Step 4: Submit press releases

This is probably going to surprise you but my answer is Press Releases, say what?, you have to be kidding, right?

No, not kidding and what I mean by press releases is the Good old fashioned kind coupled together with a press launch and event (depending on the industry).

I launched a major luxury chocolate brands site in the UK. The press event for this evolved around a cooking competition with the brand. Users submitted their recipes and images – all of course published on site and a panel of celebrity chefs and master chocolatiers decided on finalists – now for the main event.

The main event was streamed live across a lot of social channels, the celebrity chefs promoted via their channels and of course the participants. Press were handed goodie bags as well as champagne, canapés during the event and of course promotion on their channels.

Results, highlights, and images again posted onto the site.


5K branded links back to site 20K of social traffic still growing,
6 years later.

Press Releases follow the format of being posted to relevant industry journalists and influencers in the market. This takes the form of beautiful box and packaging, brochure, product sample or some other branded inventory and an embossed card with a link to the online release, high gloss images and all the tech specs required.

We track who received a package and activated their access to product details.

We follow up with a polite email 3 – 5 days later.

The last release like this was for wedding venue which had 23 articles (links) written about the venue in different online magazines which resulted in all of the summer dates being booked up for that year.

Forget links – you want traffic and sales!

By Tim Capper from https://onlineownership.com

Step 5: Respond to HARO queries!

We’ve been rooting for HARO (Help a Reporter Out) since we initially began The Content Factory in 2010, and there are a few reasons why we’re such energetic evangelists for the brand. To begin with and most self-evident, the service is free. Second, HARO opens the doors to media coverage that you may not believe is conceivable. It’s likewise one of the least demanding approaches to reliably get high quality, in-content backlinks to your site, which can recognizably enhance your SEO.

As an organization, we have a rundown of HARO success stories that runs out the door and around the block — or near it, in any event. We’ve utilized HARO to get hundreds (!!!) of media positions for our customers throughout the years, my most loved being Huffington Post article about Etta Britt, which transformed into a 3+ minute fragment on the Today Show, and high profile gigs with living legends like Delbert McClinton.

By Kari DePhillips from Contentfac

Step 6: Outreach with external linking

This strategy is just as simple as it sounds and here is how it works,

First, you need to write an interesting article and add external links to it, once done write an email to the webmasters of that particular site letting them know that you loved their work and linked to a specific page from their website. Now, ask them how they feel about the article and if they would like to link to it.

It most likely they will say yes and you will end up having a high-quality backlink.

However, you really need to be careful while using this strategy as search engines like Google do not like too many link exchange tracks, therefore, make sure you only use this strategy to link to high authority sites only, in order to get that link juice and boost your SEO.

By Jobin John from Egochi

Step 7: Contribute to industry journals

I find that contributing to industry journals is a great way to get authoritative links. You need to position yourself as an industry expert in order to be welcomed to post articles. This usually means choosing a specific niche and providing an immense amount of value to your prospective clients over a long period of time.

These industry publications are well-read by your target audience. They’ll position you as an expert. Best of all, they almost always link back to your website in your author’s biography, which will boost your search engine rankings!

By Justin Morgan from Dental Marketing Guy

Step 8: Answer public questions

Using Answer the Public to find issues/ questions and then answering them and seeding the question and answer back into community forums and via other website owners as guest posts.

Rebecca Caroe from Creative Agency Secrets

I completely agree with Rebecca, by using Answer the Public service as a contributor you are actually helping out a lot of people interested in your niche and branding yourself / company into a success. This strategy is perfect to grow your websites Click-through rate (CTR) as well.

Answering multiple industry questions makes you stand out of the competition and showcase yourself as an industry leader, which would make your competitors link to your website and also share your links with their own audience in the long run.

Step 9: Interact on LinkedIn

LinkedIn is the biggest professional networking platform in the world with around 90 million users. I found that people from every niche are present here, therefore, I would simply use a tool called Dux-Soup and pull up all the LinkedIn accounts related to my keyword and then send out a message to them about a helpful article that I just wrote for them and their target audience.

I would also request them to link to it from their own website and to share it on social media as well, this will give me relevant niche specific link and a ton of traffic as well.

This strategy will grow my online reputation and authority.

Step 10: Write Testimonials

This link building strategy is really fruitful for ranking and customer acquisition, all you have to do is write a review for a service you are using and drop your link along with it. Every service provider welcomes positive testimonials on their website and also links back to your website through it as an appreciation.

You can also encourage people using your services to leave a testimonial about your business on your own website and then link back yourself and then do the same for them.

In order to find websites that encourage you to write testimonials simply use Google search, visit Google and type “Write testimonial” “Your Keyword” example: “Write testimonial” “SEO” and this will give me a list of SEO sites that are accepting testimonials. All I have to do is visit them one by one and write some good things about them and in return, I will get a link back.

Step 11: Conduct Podcast Interviews

Podcast interviews are an excellent strategy for link building. As a bonus, interviews on podcasts build brand awareness and thought leadership.

By Christina Coons from NorthCutt

One of the most beneficial strategies would be for you to become a guest speaker on a podcast as this would mark you as an expert in the industry and grow your websites authority and trust ratio.

In order to become a guest speaker on a podcast simply send an email to the niche specific podcasting site owner and show them some of your work with the request to be part of their next podcast as an expert for a specific topic.

Once the podcast is launched it would definitely have your link in it and multiple podcast followers will naturally link to it as well as share it on various social media channels.

Step 12: Engage with influencers

My favorite link building tactic is relationship link building.

It’s simple, really – just find the influencers in your niche or in a related niche (bloggers, store owners, other non-competing businesses, etc.) and start building a friendship with them.


By doing things for them you wish people would do for you. Follow them on social media, share and comment on their posts, comment on their blog, and be as helpful as you can. Link to their content. Don’t ask for anything in return.

Once they’ve gotten to know your face, then you can reach out and ask to write a guest post for them or for their feedback on a post you’re writing. Or ask them for a quote to include in an article with a link back to their site.

Keep doing this, and you’ll eventually have a friend. If you build the relationship well enough, you can do guest posts for each other and even get multiple links from them just by writing an email letting them know about a new article you wrote!

By Bill Widmer https://billwidmer.com/

Step 13: Share useful information

The best strategy will always be to put cool stuff in front of the right people’s eyes, I’ve written and made plenty of videos about this, the strategy is essentially 4 parts:

1) Create something cool/interesting/useful

2) Find blogs that have an audience who would be interested in that thing

3) Show it to them and ask them to share it with their audience (human to human)

4) Follow up with them until they see it

By Dan Ray, Join his Facebook Group at www.danray.me/fb

Conclusion: link building as a success strategy

The process of building high-quality links which last for long and helps in nourishing other inter-links via a seamless stitch consists of the following checks:

  1. Identifying the intent – The intent of ‘what’ kind of link you are trying to build is important. If it is required for sourcing traffic or just brand awareness. Understanding and maintaining the need to have a mix of no-follow and do-follow links is very prudent. Careful identification is a must.
  2. Smart Content – Gone are the days which could fetch you a good link back from a high DA website by just embedding a keyword with a hyperlink. Today, neither the websites allow this activity to a large extent nor the audience falls for this bait as they have matured enough to understand the difference between click-bait and high-quality backlink. Therefore, smart content which can enable the reader to know more about the product/service by clicking on the link and let him remain there for a longer time by indulging him in interactive content.
  3. Predictive Analysis – Do not just leave your backlink once it has been embedded. Always go back to it after a regular period of time to update the content in it, make more addition or simply replace it with a new idea/thought. it is a wise activity to always keep your backlinking activity in check and maintaining a repository of sorts to cautiously analyze which backlink needs re-work or is providing a good ROI. It is very important to nurture the link building as a strategic activity which has smart content and regular analysis as its core pillars.

Read more: Evolution of link building: The Past, Present, and the Future

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Posted on August 16, 2018 in Search Engine Optimization

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About the Author

Innovation & Creativity is the key to success. Hi, my name is Jobin John, before founding Egochi I worked with Brands like Xbox, American Express, SBC Yahoo. Thumb rule of business is to use hard work with intelligence.

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