What is Technical SEO?

Technical SEO involves optimizing your website for search engine crawling and indexing in order for relevant pages to rank in search results. By applying core technical SEO tactics, you can ensure search engines access, crawl, interpret and index your website with ease.

The main aim of technical SEO is to make the website easier to communicate with search engine bots and this is achieved by editing the website infrastructure.

It is highly important to get the technical SEO aspect of your website done right as it plays a vital role in boosting your rankings and also to ensure all SEO efforts generate desired results.

Technical SEO Basic Checklist

Now that we understand what is technical SEO, let’s look at the top technical SEO elements. Check your site against this checklist and perform an audit.

  • ✅ Specify a Preferred Domain
  • ✅ Optimize Robots.txt
  • ✅ Optimize Your URL Structure
  • ✅ Navigation and Site Structure
  • ✅ Breadcrumb Menus
  • ✅ Implement Structured Data Markup
  • ✅ Canonical URLs
  • ✅ Optimize 404 Page
  • ✅ XML Sitemap Optimization
  • ✅ SSL and HTTPS
  • ✅ Website Speed
  • ✅ Mobile Friendliness
  • ✅ Accelerated Mobile Pages (AMP)
  • ✅ Pagination and Multilingual Websites
  • ✅ Register your site with webmaster tools

Technical SEO Audit Checklist

Once you are done with the basic checklist you need to compare your website with the technical SEO checklist below.

Technical SEO is different from on-page SEO & off-page SEO thus we have this checklist for you to analyze your website against.

  • ✔ Make robots.txt readable
  • ✔ Use Simple URL Structure
  • ✔ Improve website navigation
  • ✔ Add breadcrumb
  • ✔ Add schema markup
  • ✔ Add structured data
  • ✔ Add structured data to your blog
  • ✔ Add structured data to your categories
  • ✔ Verify your canonical tags
  • ✔ Structure your 404 Page
  • ✔ Submit your XML sitemap to Google
  • ✔ Enable SSL
  • ✔ Optimize your website speed
  • ✔ Make website responsive
  • ✔ Apply Accelerated Mobile Pages (AMP)
  • ✔ Check your pagination settings
  • ✔ Verify with Google Search Console
  • ✔ Verify with Bing Webmaster tools

Remember, that this only covers your technical SEO and thus an SEO audit is still very important in order to get the complete report and create an SEO roadmap.


The best part about technical SEO is that you just need to get it done once and then back it up bu the usual monthly SEO audits.

Once you have ensured that your website has all technical signals set up the right way you can focus on more important SEO efforts such as on-page & off-page SEO.

If you need a professional expert with the knowledge of technical SEO then Egochi experts are here to help, give us a call at 888.644.7795 and talk to a professional.

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