Category Archive for: Digital Marketing

Google's Local Guide Program

Understanding Google’s Local Guide Program

The Google Local Guide program, introduced in 2015, has significantly revolutionized the way local businesses are perceived by consumers worldwide. As of July 2023, millions of dedicated people contribute daily to this user-generated content (UGC) program, offering valuable insights, reviews, and photographs to help make Google Maps more comprehensive and accurate. Understanding the Local Guide…

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YouTube SEO Ranking Tips

YouTube SEO: How to Optimize Your YouTube Videos in 2023

YouTube is the second largest search engine and the third most visited site in the world. It has over 1 billion monthly active users and its users watch more than 4 billion hours of video each month. Learn how to rank your videos on YouTube and Google that can help boost traffic to your website.…

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Digital Marketing: The Basics of Creating a Marketing Strategy

As a business owner, you know that digital marketing is important to the success of your company. You may have even tried some form of online marketing in the past. But while you might be using social media and sending out email newsletters here and there, you probably aren’t seeing results. That’s because it’s not…

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simple search view

“Simple Search” A New Way to View Google Search Results

Simple Search is a browser extension that disables Google’s SERP features such as ads, knowledge panels, people also ask, snippets, and only shows the ten organic search results. This enables users to focus on organic search results. Google search is the world’s #1 search engine. It’s fast, it’s easy to use, it’s free and has…

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Egochi Named Google AdWords™ Premier Partner

Egochi has achieved a significant milestone in the digital marketing sphere: We’re now a Google AdWords™ Premier Partner! A Journey Towards Excellence Established in 2009, Egochi has consistently been on an upward trajectory, setting new standards in service quality within the realm of digital marketing. Achieving Premier Partner Status is a glowing affirmation of our…

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7 Emailing Marketing Tips to Make You Look More Professional

Email Marketing Tips The art of email marketing is becoming more challenging as email campaigns become more common and competition for space in consumers’ inboxes stiffens. Catchy subject lines and special offers are no longer enough as the science of email marketing continues to advance. Here is a list of seven research-based tips for making…

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Email marketing and automation tools

7 Best Email Marketing and Automation Tools

7 Best Email Marketing and Automation Tools Automating your email marketing is one of those things that will give you maximum benefit for minimum impact. Research indicates that businesses that use automation software generate almost twice the number of leads than those just sending out standard broadcast emails. It increases organic and targeted traffic to…

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Google is shutting down Google Plus

Google is shutting down Google Plus

Google Plus shutting down due to data breach Google found a bug in the API of Google plus. This bug was allowing third-party app developers to access the data not just of users who had granted permission, but of their friends as well. The best part about this whole data breach issue was that Google…

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Overcoming the Challenges of Cold Emailing

Overcoming the challenges of Cold Emailing

Introduction to the Challenges of Cold Emailing Getting clients from a cold email can be very difficult. We’ll show you how to overcome these challenges and difficulties so you can grab clients easily! Overcoming the cold emailing challenges will help you build a successful business with a cost-effective marketing strategy. How does cold emailing really…

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AB Split Testing

A/B Split Testing: The What, Why & How of A/B testing

A/B Split Testing A/B Split Testing: You might have heard of a technique called “A/B testing” that was getting a lot of attention in the world of Internet marketing. If you haven’t gotten on the bandwagon and implemented a few of these tests on your site, then it’s high time you get started. The reasons…

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