Greed can be devastating. Greed for links to promote your website isn’t any different. The lure of easy money is evil. If you have been considering bad ways to build links, you will make money today but you will repent later. The only asset you have on the Internet is your reputation and you will do well to guard it by not resorting to dumb tactics instead of effective link building strategies that some webmasters and blog owners resort to.
Here are five link building tactics to avoid:
It is has been an old gripe on the Internet but it shows no signs of abating. The spam is still on and I am sure your email inbox is inundated with a million emails that barged in even though you didn’t ask for it.
Spamming is bad and the last person who should be resorting to this is you. We need to strive to make the Internet a better place to thrive in and you need to contribute by the simple act of abstaining yourself from its evil lure. It’s easy and hence it’s damaging.
Another variation of email spamming is forum spamming. You won’t even last long on most of these forums because anti-spamming is a religion there.
If you do decide to go against the rules and consider spamming your marketing messages in the forums, you will either end up being kicked out or engage in a raging flame-war on the discussions (you will mostly be kicked-out). This enjoys an all-time top slot next only to email spamming as the worst strategy to build links.
Mindless Link Aggregation
Dumping your website link in a page full of other links is another dumb strategy. Google places a lot of emphasis on links that come with meaningful content — Someone writing about you, a review, an honorable mention or people linking to your content because it is popular.
Link-building is like dumping garbage and expecting people to find you in that stink.
Lost Directories and Directory Submitters
Submitting your link to a hundred or two hundred directories is not going to be of much help because again, those directories exist solely to make money off you but not to provide valuable links to users. If you do the research, you will find a few directories where you will do well to submit your site too.
There are even some special directories like dmoz.org which still use manual approvals to ensure quality. You might want to enlist your website in MSN, Yahoo, and Google too.
Also, keep off the automatic directory submitters — they are by no means automatic and most directories will again ask you to register yourself and input your site details. This is very time-consuming for no obvious returns on your investment in time or money or both.
One of the dumbest things you can do is to actually rip-off fairly authoritative content from some popular blogs or websites and waiting for them to come chasing after you — the offline equivalent of desperate attention-seeking by stealing an expensive car and ramming into a police headquarters.
Some people might even sue Google. These are mindless tactics to get popular and are an absolute no-no when it comes to link-building.
There are much more difficult, sweat-inducing ways of doing link-building and you are better off slogging than doing any or all of the above. If you looking for a professional digital marketing agency then I strongly recommend you to get in touch with us.