In order for an online business to grow you need to be ranked high on search engines with the industry specific keywords as this would bring you closer to your potential customers in an organic way. The process of using organic methods to rank high on search results is known as SEO. There are 2 types of SEO methods – If you are new to SEO I suggest you read further about on page seo and off-page seo as this would make things easier.
A lot of things have changed and the criteria search engines are currently measuring are webpage speed, mobile responsiveness, webpage structure, webpage content, outgoing links and many different signs that ought to give the calculation a thought of regardless of whether visitors are getting what they anticipate from a site. The basic’s of SEO is to ensure that you upgrade your title tags, meta descriptions, keywords and, in particular, content. Ensure that you are in connection to significant and definitive destinations to construct your page authority. Here are few important things to keep in mind.
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Google is looking for quality content, when I say quality it has to be new to your industry and also within the guidelines of Google. Use Google Keyword Planner to get “most searched keyword” for your business industry, now use these keywords ethically in your content, this builds your contents authority for search engines. However the key is ensure that your content is fresh, relevant and makes a point, add quality images and post them to different platforms like pinterest. Now when you have good content promote is using content marketing services for better page ranks.
Start pointing out to authority sites from your website, you heard it right. Google wants to point out to other authority sites to increase it’s own ranking. The best example of a website currently doing this is Wikipedia, just look at any any Wikipedia page, it is filled with outgoing links to millions of websites, and that’s exactly what is new in 2016. It’s important that you add at-least one external URL to the web page. So, sounds a bit too much but it’s what Google wants us to do.
Your business reviews are going to matter, so start collecting those customer feedback’s and flaunt it on the website, get it indexed as this will attract more clients and well this is what Google will be looking for in 2016. If you look at it this is a good strategy to build business credibility and will surely flaunt in the time to come. This method can be used to create a business quality score card maintained by it’s customers..
Oh yes, backlinks are still really important but now there are categories of backlinks a website would need to rank high. Types of backlinks are web 2.0 backlinks, social media backlinks, blog backlinks and high authority page ranking backlinks. If you manage to get all these and in a decent number then we are talking, until then it does not really matters. Backlinks still is the focus point for every online business to build it’s reputation for search engines. It’s a simple fundamental if high authority sites are pointing back to your website then it deserves a high rank.
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