SEO Audit: The Who, What, Why, & How of SEO Audit

The Who, What, Why, & How of SEO Audit

Looking for a detailed website SEO audit?

Egochi SEO is the answer to your SEO audit needs.

SEO Audit Frequently Asked Questions

SEO audit is the first step of a SEO services campaign and is definitely a complicated process. Which means a lot of businesses have trouble performing a detailed SEO audit mainly because of multiple doubts and questions that pops during the process.

We have answered the top asked questions related to SEO audit for you in hopes to make your journey to understand SEO audit’s easy.

What is an SEO audit?

An SEO audit is a process to ensure that all the content on your website is useful, relevant, error-free and optimized for search engines while keeping factors such as usability, accessibility, indexability, security into consideration and to identify the most important parts of your website and how they are being used.

What are the basics of an SEO audit?

An SEO audit is divided into multiple segments and is always done differently for each website as the niche, keywords, competitors, site structure and many more parameters are always different from one another.

However, the basics of an SEO audit always remain the same.

1. Research competitors & keywords

It’s always important to start your audit with research. See what your competition is doing, what keywords and phrases they are targeting and which ones you think will be best for your site.

2. Monitor Updates

It’s also a good idea to keep up to date with the latest SEO news as well as Google updates. This will help you to stay one step ahead and also allow you to identify any issues that you may have that could be causing problems.

3. Check Website Security

When doing your audit, make sure to include website security in the mix as well. This is especially true if you have a shopping cart on your site or any other place where user information is collected. It’s not enough to have a secure site, but you must inform Google of this as well.

How much time does an SEO audit take?

For a small website with very little traffic, a basic SEO audit may only take 24 to 48 hours to complete. For a larger site with more at stake, a full audit could take 2 to 4 weeks to complete. It all depends on how in depth you want the SEO audit to be.

What is the cost of an SEO audit?

On an average a SEO audit cost ranges between $700 to $5000 USD. The exact price for your website SEO audit really depends on the size of your business website and what type of audit you want to do.

If you are a local dentist in Boise, Idaho then our audit would look much different than if you were a large ecommerce site selling products online. The price also depends on how quickly you need the audit done, how in depth you want it to be and how many pages does your website currently hold.

Why is an SEO audit important?

Here are the top reasons as to why an SEO audit is important:

  • It helps you to establish a benchmark for your site. This way you can make changes to the website and see an increase in traffic, you will know that it was directly caused by those changes.

  • We will have reviewed your top competitors and can see what they are doing right along side what they are doing wrong (if anything). This allows us to align your own website strategy accordingly.

  • We will make sure that your website is ready to be ranked, this means looking at internal links, page speed, content, architecture,etc.

  • If your business is local, we can look at the different ways you are listed in the Google Places directory and make sure that everything is up to date.

  • We can look at your Analytics and website traffic to see what pages are bringing in traffic and what sources are sending visitors to those pages.

  • We can look at the backlink profile of your website and see what other websites are linking to you. We can then look at the linking websites and see how authoritative they are in order to see how beneficial those links are.

  • An SEO audit gives a lot of data to study, evaluate, and implement on your website which helps you see faster growth on rankings and organic traffic.

It helps you to establish a benchmark for your site. This way if we make changes to the website and see an increase in website traffic, you will know that it was directly caused by those changes.

What is included in an SEO audit?

To give you an idea of what is included in an SEO audit, here are some of the things that SEO audits include:

  • On-page SEO – This includes title tags, description tags, headers, alt tags, etc… Basically anything that impacts the code of your website.

  • Off-page SEO – This includes citations and directory listings, social media and more.

  • Competitive analysis – We check out your top 5 competitors and provide a summary of what they are doing right and where they are beating you.

  • Keyword research – We identify keywords that you should be targeting.

  • Project Management – We stay in contact with you every week until the project is finished.

The SEO audit will include everything listed above and more. We do not skimp on our audits and we make sure to provide you with as much information as possible so that you can make an educated decision on how to move forward with your site.

What tools are used for an SEO audit?

There are many ways to go about performing an SEO audit. Some people prefer using tools like Screaming Frog or Moz while others prefer doing it manually.

Here are the top 3 SEO audit tools:

Screaming Frog

A free tool that allows you to test all website URLs, images, keywords in various combinations and see which ones get the best results for your business. It’s great if you want to find out the on-page factors that are working well for your site and what aren’t.


Another free tool that helps you to analyze websites and determine their ranking position in Google. It also gives you an insight into their back links, history and more. It’s a great tool if you want to learn more about your competition in addition to helping with your own SEO.


A free WordPress plugin that allows you to thoroughly analyze your content for any potential SEO issues. It also gives you tips on how to improve your content so that it can rank well in search results.

There are many other ways to do an audit as well. There are professional services and software that can help as well.


It’s also important to keep in mind that you may run across something that you don’t understand. If this happens, do not attempt to fool Google into ranking better. Instead, seek help right away so that the problem can be fixed before it causes serious damage to your site or business.

A really good SEO professional will be able to identify potential problems and know how to fix them.

With the tips above as a starting point, you should be able to do your own SEO audit and maintenance moving forward. Remember to stay on top of it and keep monitoring your site’s performance over time. If anything changes with your site or the industry in general, you’ll want to re-evaluate and make the proper adjustments as soon as possible.

Good SEO is an ongoing process that never ends.

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