Looking for a detailed website SEO audit?
Egochi SEO is the answer to your SEO audit needs.
SEO audit is the first step of a SEO services campaign and is definitely a complicated process. Which means a lot of businesses have trouble performing a detailed SEO audit mainly because of multiple doubts and questions that pops during the process.
We have answered the top asked questions related to SEO audit for you in hopes to make your journey to understand SEO audit’s easy.
An SEO audit is a process to ensure that all the content on your website is useful, relevant, error-free and optimized for search engines while keeping factors such as usability, accessibility, indexability, security into consideration and to identify the most important parts of your website and how they are being used.
An SEO audit is divided into multiple segments and is always done differently for each website as the niche, keywords, competitors, site structure and many more parameters are always different from one another.
However, the basics of an SEO audit always remain the same.
It’s always important to start your audit with research. See what your competition is doing, what keywords and phrases they are targeting and which ones you think will be best for your site.
It’s also a good idea to keep up to date with the latest SEO news as well as Google updates. This will help you to stay one step ahead and also allow you to identify any issues that you may have that could be causing problems.
When doing your audit, make sure to include website security in the mix as well. This is especially true if you have a shopping cart on your site or any other place where user information is collected. It’s not enough to have a secure site, but you must inform Google of this as well.
For a small website with very little traffic, a basic SEO audit may only take 24 to 48 hours to complete. For a larger site with more at stake, a full audit could take 2 to 4 weeks to complete. It all depends on how in depth you want the SEO audit to be.
On an average a SEO audit cost ranges between $700 to $5000 USD. The exact price for your website SEO audit really depends on the size of your business website and what type of audit you want to do.
If you are a local dentist in Boise, Idaho then our audit would look much different than if you were a large ecommerce site selling products online. The price also depends on how quickly you need the audit done, how in depth you want it to be and how many pages does your website currently hold.
Here are the top reasons as to why an SEO audit is important:
It helps you to establish a benchmark for your site. This way if we make changes to the website and see an increase in website traffic, you will know that it was directly caused by those changes.
To give you an idea of what is included in an SEO audit, here are some of the things that SEO audits include:
The SEO audit will include everything listed above and more. We do not skimp on our audits and we make sure to provide you with as much information as possible so that you can make an educated decision on how to move forward with your site.
Here are the top 3 SEO audit tools:
A free tool that allows you to test all website URLs, images, keywords in various combinations and see which ones get the best results for your business. It’s great if you want to find out the on-page factors that are working well for your site and what aren’t.
Another free tool that helps you to analyze websites and determine their ranking position in Google. It also gives you an insight into their back links, history and more. It’s a great tool if you want to learn more about your competition in addition to helping with your own SEO.
A free WordPress plugin that allows you to thoroughly analyze your content for any potential SEO issues. It also gives you tips on how to improve your content so that it can rank well in search results.
There are many other ways to do an audit as well. There are professional services and software that can help as well.
It’s also important to keep in mind that you may run across something that you don’t understand. If this happens, do not attempt to fool Google into ranking better. Instead, seek help right away so that the problem can be fixed before it causes serious damage to your site or business.
A really good SEO professional will be able to identify potential problems and know how to fix them.
With the tips above as a starting point, you should be able to do your own SEO audit and maintenance moving forward. Remember to stay on top of it and keep monitoring your site’s performance over time. If anything changes with your site or the industry in general, you’ll want to re-evaluate and make the proper adjustments as soon as possible.
Good SEO is an ongoing process that never ends.