Video SEO: 10 Tips to Boost Your Video in Search

Videos have become more and more popular. Not only are they fun to watch, but Google loves them because they tell a story (and stories are engaging). But before your video can receive any love from Google, you need to optimize it for search just like you would optimize a blog post.

In this article, I’ll show you ten tips that will help your videos rank higher in search results.

Let’s get started!

1. Use A Engaging Title

If you want to see your videos get more views, there are a few things you should do. One of them is using the proper video title.

The title of your video should be exactly the same as your page’s title. If your page is called “Video Title,” then so should your video. If it’s called “Video Title: Video Description,” then that’s what you need to use here too!

You can also use different titles depending on where people are watching or listening to it—for example, if someone finds it on YouTube but listens rather than watches, they might see something like “YouTube Subtitle.”

2. Create a Variety of Videos

Choose a video type.

There are many types of videos that you can create, including:

  • How-to videos: These are usually short and demonstrate how to do something. They’re great for walkthroughs or showing off your product or service.

  • Explainer videos: These usually explain what your business does in an entertaining way with animation, graphics and characters.

  • Logo animations: These may not be actual videos but they still have movement and color, which makes them stand out on social media sites like YouTube, Facebook and Twitter.

Choosing the right type will depend on who your audience is and what content you want them to watch (or share).

3. Add Your Video to SiteMap

A video sitemap is a list of all the videos on your site. It helps search engines index your site and improves your rankings. You can create one manually or automatically, depending on what you prefer.

Either way, it’s important to have one on hand as an SEO tool: by helping search engines find and display relevant content more quickly and easily, a video sitemap can help boost your rankings for a wide range of terms related to both topics covered in each video and any keywords you’ve included in its title or description.

Creating an Effective Video Sitemap.

4. Create and Use a Transcription of the Video

Transcriptions are a great way to add additional content to your video. If you already have a transcript, then it’s easy for search engines to index the text from your video. However, if you don’t have a transcript yet, here are some reasons why you should create one:

  • Transcriptions can be used by search engines (and users) to find out what customers are saying about your product or service. For example, if someone searches “best pasta sauce”, they want results that will show them which brand of pasta sauce has positive reviews and is best known among other brands out there. A good transcription allows viewers who aren’t watching your entire video get an idea of what types of things are being discussed in the video without having to watch it themselves.

  • Transcription can be used as an opportunity for market research too! This is especially helpful if you’re trying put together a new product or service line (e.g., expanding from offering just one type of product into offering multiple types). By reading through customer conversations on Reddit or Facebook groups (where people usually post about their favorite products), we’ll get insight into what customers want from our product line expansion – whether it’s more variety or better quality control measures in manufacturing processes so consumers won’t complain about broken parts breaking off during shipping process anymore…

5. Include Great Metadata in Your Videos

Metadata is the information about a video that is used to help search engines find it. This metadata can be added to the video file itself, or it can be done at the time of upload.

When you upload your video to YouTube, they take care of some of this for you automatically. You don’t need to worry about tags or descriptions being filled out or linked back to your website; all that stuff is part of the upload process. If you’re uploading a video manually rather than using an automated system like TubeBuddy’s YouTube Editor, then make sure you fill out all available fields for each piece of data that has not been auto-populated by YouTube (which should cover most things).

6. Place Keywords Strategically in the First 25 Words of Videos

Place keywords strategically in the first 25 words of videos.

The first 25 words of your video should be targeted keywords, which is how you’ll get your content to show up for relevant searches. You want to place these keywords naturally throughout the rest of your video as well—you don’t want to sound like a robot if you’re using them too much. Plus, it’s important that people understand what you’re talking about when they watch your videos (and remember them!).

7. Focus on the Quality and Performance of Each Video You Display on Your Site

It’s important to focus on the quality and performance of each video you display on your site. It is important to provide a high-quality experience for visitors when they view these videos, and this is especially true if you’re using autoplay features or other methods that will automatically start playing a video at some point during the user’s visit.

To provide a high-quality experience, use high-quality content in your videos—both audio and visual are important here! You should also make sure that any hosting service (like YouTube) supports both formats: H.264/MP4 format for mobile devices such as iPhones; and WebM/VP8 format for desktop computers with Chrome or Firefox browsers installed (the default browser in most Linux distributions).

8. Target Specific Keywords Throughout the Video Publishing Process

You should use specific keywords throughout the video publishing process. These include:

  • The title of your video, which appears on all platforms including YouTube, Facebook and Instagram

  • A brief description (about 2-3 sentences) that will appear in search results and on social media platforms such as Facebook and Twitter

  • Tags for each video that you publish to YouTube or other platforms like Vimeo, Dailymotion or Wistia

  • A file name that includes a keyword phrase or theme related to your video content

You can also add a keyword rich URL into your video title if you want it to be hyperlinked back to where people can find more information about it. This may be helpful if someone is searching for something specific but doesn’t know what exact phrase they want to type into the search engine.

9. Share Your Videos on Social Media Networks

Once you’ve created a stellar video, the next step is to share it with the world.

There are several ways to do so:

  • Share your video on social media networks. When you upload your video on YouTube and include a link in your post, Google will pick up that link and display it in its search results for relevant keywords. This can boost your page rank and improve your visibility!
  • Post the video on your blog or website. If you start sharing the same content across multiple platforms (YouTube, Facebook, Twitter), more people will see it because their feeds are filled with updates from different places at once—and chances are they’ll click through if they see something interesting or funny enough to capture their attention.
  • Use a call-to-action in your videos. If people want more information about what they’re watching or hearing about (e.g., how they can learn how to do something similar), provide them with an easy way out by using a CTA button at the end of each episode that takes viewers directly back into another episode/page where there’s more info available!

10. Create a YouTube Channel for Your Business

In addition to the advice in this guide, we recommend you create a YouTube channel for your business. The video-sharing platform is an excellent way to build a community around your brand and connect with customers in a more intimate way than other social media platforms allow. With more than 1 billion users worldwide, it’s also one of the fastest-growing social networks out there—and its popularity only continues to grow.


This list of tips isn’t exhaustive, and there is a lot more to learn about video SEO. If you are looking to promote YouTube videos, do check out our YT ranking tips. These are the basics: if you take these steps, you can improve your search engine rankings for video content on your site. For some businesses, this may mean that they need to invest in a good camera or some video editing software (or even both). But when it comes down to it, investing in yourself and your business is worth the effort and time.

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