What is Social Media Marketing? Learn the Basics of Social Media Marketing (SMM)
Are you ready to adopt the strongest viral digital marketing strategy in the world?
Egochi social media marketing experts are here for you.
You are here to learn and grow your social media marketing skills, and you also have a ton of questions in your head about SMM process. We have summed up the top asked questions related to social media marketing and answered them for you.
Social media marketing is a digital marketing strategy of using social networking sites such as Facebook, Twitter, Pinterest, LinkedIn, and YouTube to promote your business. The main benefit of using these websites is that they allow you to reach a much larger audience than traditional advertising methods. You can also target specific groups or individuals with targeted messages which will help increase sales for your store.
The reach of social media marketing is endless, let’s look at some of the reasons behind why SMM is important:
First off, we should clarify what we mean by “social media”. Basically it’s websites and applications (apps) that allow people to interact with each other through the internet. These can include forums, picture sharing websites (think Instagram or Pinterest), video sharing websites (YouTube), messaging programs (Snapchat, Whatsapp), and of course, social networking sites (Facebook, Twitter).
The reason why this is important to you is because it means there is opportunity. The more time people spend on social media, the more likely they are to see what you have to offer and take an action.
A good way to sum it up is this:
The Potential Profit = Number of Users x Number of Times They See Your Advert
Obviously there are several factors at play here, and we can’t give you an exact equation. All we can do is provide you with some tips on how to make your advert as visible as possible.
You don’t have to be an expert at social media marketing to start using it for your business. The best thing you can do is pick up some basic tips from other businesses who are already doing it successfully.
Here are 6 easy steps to start social media marketing:
The first thing you need to do is create a profile on one of these sites so that you can begin interacting with potential customers right away. Some of the popular ones include Facebook, LinkedIn and Twitter.
If there isn’t one available for your industry, then try creating a new account on another site such as Foursquare or Yelp. Once you’ve got your own account set up, make sure to follow all the rules and guidelines before posting anything. This is especially important if you’re using a site like Twitter, which limits you to sending out messages of only 140 characters at a time.
You should also avoid spamming potential customers and instead focus on getting to know them personally first. Remember that these are people just like you, so take some time to find what they like and dislike. Don’t be afraid to let them get to know you a little better as well, since trust is an important part of successful social media marketing.
Once you’ve created your account, the next big decision is whether you want to manage it yourself or hire someone else to do it for you.
If you’re a small business owner with other responsibilities, then it might make more sense to outsource this task to a social media specialist who already has experience in this field. If you’ve got the time and patience to learn yourself, then by all means go ahead and try it yourself.
Whichever one you decide to go with, make sure to stay consistent with your posts so that people know what to expect when they stop by your profile.
One of the best things about social media is its highly targeted advertising, which allows you to reach a very specific audience with your products and promotions.
You can set up your ads to appear when certain words are mentioned on someone’s status, or you can pay extra to have them shown to a larger audience.
It’s up to you to determine which combination of keywords and audience will work best for your business.
Of course, advertising is useless if no one is going to visit your page in the first place. After setting up your profile, make sure that everything is high quality and looks attractive to potential viewers.
This means getting a nice professional logo designed and posting high resolution photos that people will enjoy looking at. Once you’ve got everything set up, start promoting your account by putting up fliers and handing out cards with the URL.
You can also get a little more personal by mentioning it during conversations or asking your employees to tell people about it when they’re ordering. Of course, these methods are going to be a little more time consuming and costly, so make sure you choose the right options for you and your company!
In order for social media marketing to be effective, you’re going to have to maintain a regular posting schedule so people know when to expect new content.
While it might be tempting to just schedule a bunch of updates at once and then sit back and relax, this is actually considered to be a bad practice since your posts are likely to just get lost in the sea of other people’s content that way. It’s best to space out your posts a little bit and engage other users when you’re posting.
If someone likes or comments on your content, be sure to respond to show your appreciation!
After everything is said and done, it’s important that you take some time to sit back and look over your results. Where did people mostly click on? What types of posts seemed to get the most attention?
What didn’t seem to catch anyone’s eye? It’s imperative that you find out what’s working and what isn’t so you know how to adjust your strategy in the future.
As you can see, social media isn’t just a method of free advertising. There’s a certain art to it that can take years to master if you don’t get the results you want right away. But by carefully studying your audience and using methods that you’ve found to work for your specific business, you’ll be well on your way to achieving social media success!
If you want to take advantage of this advertising method, you first need to figure out which social media sites will work best for your niche. There are so many options available that it could take you months to test them all, but we’ve done some of the legwork for you.
Here are the top social media marketing platforms:
With over 1 billion users, Facebook is the social media king. Marketers recommend this site for just about any business, and for good reason. It has a wide demographic and plenty of features to help you out. You can add a “Like” button to your website to encourage visitors to like your Facebook page, run ads to find more fans, or create a “Fan Page” entirely for your business.
This site is great for instant updates and reaching a wide audience quickly. Twitter allows you to make short posts of up to 140 characters. Marketers usually use this opportunity to share interesting facts, jokes, or links to articles. Since users only see the title and not the entire post, they’re more inclined to click on it. You can also remain updated on the latest news in your industry by following related Twitter accounts.
This photo-sharing application is perfect for marketing aesthetically pleasing products such as jewelry, fashion, and cosmetics. Since the photos are also stripped of any metadata (which can include the time and location that the photo was taken), users tend to trust them more and are more likely to purchase based on these photos alone. If your brand has a pretty logo or mascot, this is the website for you.
Pinterest is great for marketing visual content such as fashion and photography products. Since the site is highly visual, you don’t waste any time reading through walls of text, meaning that visitors are more inclined to stay on your page for longer. It’s also a great place to share pictures of your products. People can then “pin” your images on their own boards to lead future traffic back to your site.
Tumblr is a more “hip” kind of website that’s great for marketing to a younger crowd. Millennials in particular are prone to use this website, since it has a heavy focus on independent media and blogs. You can post text, images, and video to your Tumblr page, so it has plenty of customization options for you.
The average cost of a LinkedIn ad is around $35 per click. Now if you’re looking to purchase ad space on this website, it’s best to have a very specific advertising goal in mind. LinkedIn users are more likely to be college graduates and professionals, so your advertisement needs to appeal to them in some way.
According to a report, the average cost of social media marketing campaigns falls between $1,000 and $10,000 per month. If you’d like to start your advertising campaign on popular social media sites, the cost will vary depending on how active you want to be.
As with most things in life, you usually get what you pay for. More expensive ads generally give you a better chance of being seen by more people.
To get the most bang for your buck, you should consider hiring a social media advertising expert. They can help determine the best times and places to promote your business, which will result in more traffic to your website.
You should also keep in mind that social media is an ever-changing landscape. New sites are created every day while others fall out of style. Stay on top of these trends to ensure you’re reaching your target audience effectively.
The best way to increase your company’s success on social media is by listening intently to your target market.
Social media provides you with the chance to interact directly with potential and current customers. Social media analytics let’s you do just that – they collect data about the people who interact with your page, and provide you with valuable information that will help you market to them in the future.
Spend time researching the different advertising options that are out there. There are actually quite a few different choices and it’s important to find the one that best suits your needs. Now that you’ve chosen one, it’s time to get serious about your social media presence. Your goal should be to have an active account with regular posting that keeps people coming back for more.
A social media marketing research report, found that consumers are significantly more likely to “like” a company on Facebook if they like that company’s Facebook page. That same report also stated that fans are ten times more valuable than a typical user.
For example, if you have one million likes on your Facebook page and 10 million fans; only 1% of your fans actually “like” your page. But that still equals 100,000 people actively liking and following your page. That’s a pretty decent sized audience!
Now let’s say you only have 1,000 likes on your Facebook page. Only 0.1% (or 1 person) is going to like your page. That’s not very impressive.
So it really pays to advertise, and advertise a lot if you want your business to succeed on social media. It takes time and money, but in the end the payoff can be well worth it.
Social media marketing is a form of digital marketing.
Digital marketing in itself consists of multiple marketing strategies such as:
Here are a few common issue’s with social media marketing:
Now that you know the common issues with social media marketing plans, you are in a better position to avoid these issues and move towards creating a successful social media marketing plan for your brand.
Here some effective social media marketing strategies:
Time to look at some real scenario based social media marketing strategies.
Let’s say you’re an up and coming stand up comedian. You’ve got talent, but nobody knows who you are. In the old days (let’s say a year ago) you would have to go to a few open mic nights to try get noticed. Maybe if you were lucky, somebody in the audience might have heard of you (or worse, they might not have and just because your material was good). Nowadays things are a little different. You still can go to open mic nights, but you can also have a presence on any of the major social media sites (Facebook, Twitter, Instagram, etc).
So you decide to go this route. You set up a Facebook page, a Twitter account, and start putting up content. Maybe you post a few jokes, maybe you post some funny videos you saw on the internet. Eventually people start following you or begin to like your content. If you’re lucky, some of these people will also be comedians and they’ll also have Facebook pages or Twitter accounts. Over time, people within the industry will start to take notice of you.
This is an example of social media marketing strategies.
Another option is to actually pay to advertise on the platforms. You’ll be able to put up a “sponsored” post or tweet (these are usually highlighted at the top of the news feed). The advantage here is obviously you’re getting your content out there a lot more and it won’t go unseen like a regular post. The disadvantage is it can get expensive if you’re not careful.
Another example of social media marketing strategy.
Let’s say you wanted to open a pet store. You could buy a bunch of Petco advertisements on the internet or you could try something a little different.
What if you reached out to people with lots of followers on Instagram who had pets? Maybe you pay them to wear a shirt with your company’s logo on it in their next picture. That way whenever people look at their pictures, they’ll see your company’s logo. This is an example of influencer marketing.
Another type of influencer marketing is paying people with a lot of Facebook followers to promote your product.
So that’s it!
You now know everything you need to about SMM. I hope you found this useful and if you do decide to hire the best social media marketing company, get in touch.
I hope this has helped you on your path. Good luck!