Social Media Advertising Services

Social Media Advertising Services We Offer

Six pieces of work that make paid social a system instead of a spend. Every engagement runs all six, because a campaign missing any one of them leaks money through the gap.

• Campaign Strategy

  Egochi builds the plan before any pixel fires: the offer, the platform mix, the audience map, the budget split, and the CPA or ROAS target that every later decision answers to. Campaign types follow the goal, whether that is purchases, lead forms, app installs, or store visits.

• Ad Creative Production

  We produce the ads themselves: images, carousels, Story and Reels formats, and short-form video cut to each placement, with our video production services behind the footage. Every concept ships in variants, because creative is the largest performance lever paid social has left.

• Audience Building

  Egochi builds custom audiences from your customer lists, site visitors, and engaged viewers, then lookalike audiences modeled on your best buyers, then the retargeting pools that close them. Interest and behavior targeting fill the top of that stack, matched to what each platform actually knows.

• Tracking and Setup

  Pixels, the Conversions API, UTM discipline, catalog feeds, and clean account structure go in before launch. We treat tracking as part of the product: an ad account that cannot prove its sales is spending your money on faith, and faith does not survive our reporting.

• Management and Testing

  Daily monitoring, budget pacing, bid strategy, and a standing A/B queue across creative, audiences, and placements. We at Egochi kill losing ads without sentiment and feed winners more budget, because paid social rewards the account that decides fastest.

• ROAS Reporting

  Monthly reporting built on ROAS, cost per acquisition, and conversions, with spend accounted to the dollar. You see what ran, what it cost, what it returned, and what changes next month, in language a CFO can audit rather than a dashboard built to flatter.

Paid and Organic Social Are Different Buys

Both run on the same platforms and answer entirely different questions, and most disappointment with social starts by buying one while expecting the other. Here is the honest sorting.

• Paid Buys Reach You Choose

  An ad campaign picks its audience, its frequency, and its moment, and it starts the day it launches. When you need a specific offer in front of specific people on a schedule, that is a paid job, and no posting cadence substitutes for it.

• Organic Builds Trust You Keep

  Content, community, and the profile a buyer checks before spending money compound slowly and belong to you permanently. Organic warms the audience that makes every ad cheaper, which is why accounts with a real presence out-convert cold ones on identical spend.

• Together They Share One Funnel

  The strongest programs run both: organic proves the brand is alive, paid puts the offer in front of buyers, and retargeting connects the two. The budget question is never paid or organic, it is which one this quarter needs more of.

The organic half, strategy, calendars, content, and community, is its own discipline with its own page: our social media management services. This page owns the paid half, and the free proposal will tell you plainly which half your growth is actually waiting on.

How Paid Social Agencies Charge and Where the Incentives Point

Paid social agencies charge three different ways, and each model points the incentives somewhere. Ask any agency you evaluate, including us, which one they run and why. Here is the honest map.

• Percent of Spend Rewards Spending

  The most common model takes a cut of the ad budget, so the fee grows when spend grows, whether or not results do. It scales fairly for very large accounts, but notice what the agency is paid to recommend: a bigger budget is always in its interest, and a leaner, sharper account never is.

• Media Markup Hides the Price

  Some agencies run spend through their own accounts and resell it with a margin you never see itemized. If an agency will not run campaigns inside YOUR ad accounts with platform billing attached to your card, that is the model you are in, and you should ask what the markup is.

• A Flat Fee Sells the Work

  Egochi charges a flat monthly management fee, $1,500 to $7,500 on most programs and from $7,500 at enterprise scope, sized by platform count, creative volume, and testing depth rather than by your budget. Ad spend goes from your card to the platforms. When we recommend more spend, the fee does not move, so the recommendation only has one reason to exist.

The Client Engagements Behind This Page

Every number below is register-fed and covers its engagement whole. Where paid metrics exist in the register, they lead the card; nothing here is attributed to a single channel that a multi-channel program earned together.

The full write-ups live in the case library, sliced so you can read the engagements closest to yours: social media marketing case studies.