Social Media Advertising Services

In today’s digital age, social media isn’t just for sharing memories or catching up with old friends. Platforms such as Facebook, Instagram, and LinkedIn have transformed into bustling marketplaces where businesses like ours thrive.

As a leading social media advertising company, we recognize the vast potential of these platforms. It’s more than just posting; it’s about connecting with potential customers right where they’re most engaged. If you’re looking to elevate your brand’s online presence, our social media advertising services are tailored to fit your unique needs, ensuring you reach your audience effectively and efficiently.

What is Social Media Advertising?

Social media advertising is a digital marketing strategy of placing paid content or promotions on platforms like Facebook, Instagram, Twitter, Pinterest and LinkedIn to target specific user groups. By leveraging data-driven insights, businesses can craft messages tailored to demographics, interests, and behaviors, ensuring the right audience sees their ads. This digital approach not only boosts brand visibility but also fosters direct engagement, driving both awareness and conversions in the online space.

Importance of Social Media Advertising

Imagine being able to show your product or service directly to someone interested in it. That’s the power of social media advertising. Traditional ads, like on TV or newspapers, go out to everyone, regardless of whether they’re interested. But with social ads, you can target the right people—like showing dog food ads only to dog owners. Unlike organic social media marketing where content naturally reaches audiences (often followers or fans of a brand), social media advertising is paid for and targets specific groups.

  • Fast Results: No more waiting. Put out an ad and see instant engagement. Adjust, experiment, and find out what works in real-time.
  • Build Relationships: Social media gives ‘brand loyalty’ a new meaning. Interact, engage, and build a community that genuinely loves what you offer.
  • Boost Business Growth: More visibility means more traffic, more leads, and ultimately, more sales. It’s not just about getting your name out there; it’s about making the cash register ring.
  • Tailored to Fit: You don’t shout out to the whole world. With nifty tools, you can choose exactly who sees your ads. It’s like having a conversation in a room full of your ideal customers.
  • Reach Galore: Think of social media as a bustling market square. Millions gather daily. Advertising here means your brand can be seen by a sea of potential customers, not just a few passersby.
  • Budget-Friendly: Whether you’re a startup or an industry giant, there’s room for everyone. You choose how much to spend and where. It’s quality exposure without emptying the piggy bank.
  • Get to Know Your Fans: It’s like a two-way radio. You broadcast your message, and you also hear what your audience thinks. Likes, comments, shares – these aren’t just metrics, they’re real-time feedback.

Moreover, social media allows for instant feedback. People can like, share, or comment on your ads, making your brand more visible to others. It’s like word-of-mouth but online. This interaction doesn’t just boost your business’s visibility; it also builds trust with your audience.

In a world where there are so many options, social media advertising helps businesses stand out and connect directly with potential customers. It’s not just about selling; it’s about creating a bond with your audience and understanding what they really want.

Growth-Oriented Social Media Advertising Company

At Egochi, we believe in a special recipe for online success. Think of social media as a big party. Instead of shouting over the noise, we help your business be the interesting guest that everyone wants to talk to. How? By understanding exactly what your audience likes and delivering ads that feel tailor-made for them.

Be believe making a mark requires more than just being present. That’s where Egochi stands out. Here’s our formula for making your brand shine:

  • Audience Understanding: We don’t guess; we learn. By understanding your audience’s preferences and habits, we ensure your ads are like a conversation they want to be part of.
  • Data-Driven Strategies: With insights from top platforms like Facebook, Instagram, and LinkedIn, we’re equipped to craft messages that resonate. It’s a blend of art and precision.
  • Tailored Stories: Our ads aren’t generic. They’re handcrafted stories that capture attention, kindle emotions, and inspire actions.
  • Building Connections: For us, it’s more than just advertising. We aim to create bonds. By fostering genuine connections, we turn casual viewers into loyal fans and customers.

In the hands of Egochi, social media isn’t just another platform; it’s a powerful tool to grow, engage, and convert. Get in touch with our social media advertising company today to grow your audience.

Why Invest in Paid Social Campaigns?

We all do it, and we all see it. Everyone’s scrolling, liking, and sharing. But in this constant stream of posts, how does a brand genuinely get noticed? There are approximately 4.8 billion social media users worldwide, and this number is projected to increase to 6.4 billion by 2025. This vast audience provides businesses with a unique opportunity to reach a wide variety of consumers. Here’s why stepping up with paid campaigns makes a big difference:

  • The Power of Sponsored Posts: Sponsored posts are like a megaphone for your brand. They ensure your message reaches right where it should, in front of people who’ll genuinely care. Instead of being just another post, they help you be the post that captures attention.
  • Achieve Real Outcomes: With targeted campaigns, you’re cutting through the noise. You’re reaching out to people who are genuinely interested in what you have to say. This direct approach means more genuine interactions, and a better chance of turning a casual scroller into a dedicated fan.
  • Understanding the Numbers: It’s one thing to launch an ad, but understanding how it performs is crucial. Metrics give us a peek into the ad’s journey. From how many saw it to how many acted on it, these numbers help in fine-tuning our strategy, ensuring you get the best bang for your buck.

In essence, investing in paid social campaigns is about being smart with your brand’s voice, ensuring it’s heard loud and clear amidst the social media chatter.

Social Media Platform Specific Advertising Solutions

Navigating the vast landscape of social media can be like navigating a maze. Each platform has its quirks, its audience, and its strengths. At Egochi, we’ve tailored our approach to harness the unique power of each major platform, ensuring your brand shines brightly wherever it appears.

Facebook Advertising

Facebook, with its 2.8 billion monthly active users, is a treasure trove for businesses. However, the challenge is to reach the right audience amidst billions. Egochi rises to this challenge. Our Facebook Ads are laser-focused, ensuring that your message resonates with the people who matter most to your brand. And for those who’ve shown interest but haven’t converted yet? Our retargeting and Facebook pixel integration brings them back, reminding them of the value you offer.

Instagram Advertising

Instagram is the realm of visuals with 1.35 billion users worldwide. At Egochi, we tap into the Instagram’s visual-centric approach, ensuring an average engagement rate that’s 10 times higher than Facebook. We craft compelling images and videos that don’t just get scrolled past but get noticed, liked, and shared. It’s all about creating thumb-stopping content that not only looks good but also drives your audience to take action.

LinkedIn Advertising

LinkedIn isn’t your average social media platform; it’s where 930 million professionals hang out. With Egochi’s LinkedIn Sponsored Content, we help your brand strike meaningful conversations with industry leaders, decision-makers, and professionals. We understand the formal tone and content that appeals to a LinkedIn audience, ensuring that your brand’s voice resonates with credibility and authority.

Twitter Advertising

Our strategies for Twitter focuses on creating tweets that resonate, with 75% of B2B businesses using Twitter for marketing. Using hashtags strategically, we ensure your brand is part of the trending topics and discussions. With our well-timed promoted tweets and Twitter ads, Egochi helps your brand not only gain visibility but also engage with its audience in meaningful, memorable ways.

Pinterest Advertising

Pinterest is a visual discovery engine. It’s where people go to dream, plan, and get inspired. Recognizing this, Egochi’s Pinterest Advertising strategies turn those dreams into actions. Our pins are actionable, with 87% of Pinners buying a product because of Pinterest. Whether it’s a bride planning her big day or a chef looking for gourmet recipes, we ensure your brand becomes a part of their vision.

Snapchat Advertising

Snapchat is all about spontaneity and in-the-moment experiences. Egochi’s Snapchat Advertising campaigns tap into this essence. Through engaging Snap Ads, Filters, and Lenses, we help brands make an instant connection with the younger demographic. The fleeting nature of snaps adds a unique urgency, encouraging users to act fast, and with Egochi’s touch, that action often means engaging with your brand.

YouTube Advertising

YouTube is the world’s second-largest search engine and the go-to platform for video content. At Egochi, we leverage the power of video storytelling. Through strategic video placements, be it pre-roll, mid-roll, or discovery ads, we ensure your brand’s message is seen and heard by your target audience. Engaging visuals, compelling narratives, and clear call-to-actions – that’s how Egochi ensures your YouTube ads are not just viewed but also acted upon.

TikTok Advertising

TikTok has stormed the digital world with its short, catchy videos. Egochi’s TikTok Advertising strategies capture this platform’s vibrancy and dynamism. We create ads that don’t disrupt the user experience but blend seamlessly with it. By understanding TikTok’s youthful and creative spirit, we cater to the 90% of TikTok users who access the app daily, ensuring your brand is not only seen but remembered and acted upon.

Average Advertising Cost of Each Social Media Platform

Each social media platform has its own unique cost structure for advertising, which can vary based on a number of factors, including target audience, ad format, time of year, and competition. Here’s a simplified overview of the average advertising costs for major social media platforms:

Facebook Advertising Cost

When advertising on Facebook, businesses can expect a Cost-Per-Click (CPC) to average between $0.50 to $2.00. When considering the Cost-Per-Thousand Impressions (CPM), the cost generally hovers around $5.00 to $10.00.

Instagram Advertising Cost

Instagram, being a visual-centric platform, often has slightly higher costs than its counterpart, Facebook. Advertisers can anticipate the CPC to be in the ballpark of $0.50 to $3.00. For CPM, the cost is typically somewhere between $5.00 to $15.00.

LinkedIn Advertising Cost

LinkedIn’s professional audience comes with a premium when it comes to advertising costs. The CPC on this platform ranges from $2.00 to $5.00. For those looking at CPM, you’d be looking at a range of $6.00 to $12.00. Additionally, there’s the Cost-Per-Send (CPS) for sponsored InMails, which is around $0.10 to $1.00.

Twitter Advertising Cost

Advertising on Twitter offers a wide cost range. The CPC can be as varied as $0.50 to $2.50. As for CPM, advertisers might spend anywhere from $6.00 to $10.00.

Pinterest Advertising Cost

For those interested in Pinterest’s ad space, the CPC tends to be anywhere from $1.00 to $3.00. However, less competitive industries might find lower costs. The CPM on Pinterest usually stands at about $4.00 to $8.00.

Snapchat Advertising Cost

Snapchat, favored by younger demographics, offers a CPC rate of about $0.50 to $3.00, depending on the ad type. The platform’s CPM tends to fall between $3.00 to $8.00.

YouTube Advertising Cost

YouTube’s vast user base means that its Cost-Per-View (CPV) for skippable ads starts at a mere $0.01 per view. If considering CPM, it’s variable based on the niche and competition, averaging between $9.00 to $15.00.

TikTok Advertising Cost

Being a newer entrant in the advertising world, TikTok’s CPC is roughly around $1.00 to $2.50. For those considering CPM, the costs hover around $10.00, though this can significantly vary.

Please note that these are average figures and can vary based on the specifics of the campaign, such as the target demographic, geography, ad quality, and competition. It’s also important to note that advertising costs can change over time due to platform updates, shifts in user demographics, and other factors. Always refer to the individual platform’s ad manager or official resources for the most up-to-date and specific information.

Advanced Social Media Ad Targeting Strategies

Audience Segmentation

Break down and classify your audience based on parameters like age, interests, online behaviors, or purchasing habits. This ensures that your advertising content speaks directly to the specific subset of your audience, maximizing relevance and effectiveness. By tailoring messages to different segments, businesses can achieve higher engagement and conversion rates.

Engagement Rate Optimization

Monitor your ads’ performance metrics like clicks, likes, shares, and comments. Refine your content, visuals, and call-to-action to boost these engagement rates, ensuring your ad resonates with the audience and drives desired interactions. Consistent optimization based on engagement data can lead to more cost-effective campaigns.


Re-engage users who have previously interacted with your content or brand but haven’t made a conversion. By showing them tailored ads, you keep your brand top-of-mind and increase chances of them returning and converting. This strategy capitalizes on the familiarity principle, increasing the probability of sales.

Lookalike/Similar Audience Targeting

Harness your existing audience data to find new potential customers with similar online behaviors and characteristics. This widens your reach, targeting those more likely to be interested in what you offer. It’s an efficient way to scale your campaigns while ensuring relevance.


Serve ads to individuals based on their specific geographic locations or when they enter a predefined area. This is especially useful for businesses aiming to drive foot traffic or offer location-specific promotions. When ads are locally relevant, they resonate more profoundly with the audience.

Contextual Targeting

Match your ads to the relevant content of a webpage. This ensures that the ad content is in line with what the user is currently viewing, increasing the ad’s pertinence and likelihood of engagement. By aligning ad context, brands can appear more authoritative and trustworthy.

Behavioral Targeting

Serve ads based on users’ past online actions, from sites visited to content engaged with. This makes ads more relevant, addressing users’ known preferences or needs. Leveraging historical data can lead to more personalized and impactful messaging.

Dayparting/Ad Scheduling

Optimize ad delivery for specific times when your audience is most active. Whether it’s during weekdays, weekends, or specific hours, this strategy ensures maximum visibility. Timing is everything, and this ensures your ad isn’t lost in the noise.

Device Targeting

Design and serve ads tailored to the specific device a user is on, ensuring optimal display and interaction whether on mobile, tablet, or desktop. With the variety of devices in use today, a one-size-fits-all approach is no longer viable.

Interest-based Targeting

Align ads with users’ online interests or hobbies, making content instantly more appealing and relatable to them. Connecting over shared interests builds a stronger rapport and fosters trust.

Demographic Targeting

Focus on groups defined by personal attributes like age, gender, income level, and more. This allows for content personalization at a broader level. By understanding and addressing distinct demographic groups, businesses can better cater to varying needs and preferences.

Psychographic Targeting

Delve deeper by targeting based on users’ lifestyles, values, opinions, and personality traits, offering a more refined level of personalization. It’s about understanding the ‘why’ behind consumer behaviors, which can be incredibly insightful for brand messaging.

Keyword/Topic Targeting

Display ads based on the specific keywords or topics users search or show interest in, ensuring immediate relevance to their current online journey. This ensures you’re meeting potential customers right at the peak of their interest.

Sequential Retargeting

Engage users with a series of ads that follow a logical sequence based on their past interactions or buying journey stage, telling a cohesive story that drives towards conversion. Each ad serves as a chapter, guiding the user along a carefully crafted narrative.

Cross-Channel Targeting

Maintain brand consistency by targeting users across various platforms and devices they use, ensuring they receive a unified brand message wherever they are online. Today’s consumers are multi-platform, and a cohesive cross-channel approach ensures your brand remains in their consideration set.

Egochi’s Exclusive Social Media Advertising Analytics & Optimization

Monitoring and Interpreting Social Media Ad Analytics

Beyond just skimming the surface, we delve deep into your ad’s metrics, examining each data point. By understanding trends, anomalies, and patterns, we provide actionable insights to better position your campaigns. With Egochi, you’re not just looking at data; you’re understanding the story behind it.

Enhancing Click-Through Rates (CTR)

While clicks are good, meaningful clicks are better. We don’t just aim to increase the volume but to enhance the quality of your clicks. This involves rigorous A/B testing, refining ad creatives, and tweaking call-to-action buttons to ensure users aren’t just clicking but are genuinely interested in what you offer.

Conversion Tracking for Continual Improvement

But what happens after the click? Our approach doesn’t stop at the ad; we track user activity post-click. Are they making a purchase? Signing up for a newsletter? Sharing your content? This holistic view ensures we identify and bolster the entire customer journey, not just one segment.

Ad Spend Optimization

Your budget matters. We analyze cost-per-click (CPC) and cost-per-impression (CPM) metrics to ensure you’re getting the most bang for your buck. By regularly adjusting bid strategies and exploring new ad placements, we ensure optimal ad spend.

Audience Response Analysis

Your budget matters. We analyze cost-per-click (CPC) and cost-per-impression (CPM) metrics to ensure you’re getting the most bang for your buck. By regularly adjusting bid strategies and exploring new ad placements, we ensure optimal ad spend.

Audience Response Analysis

It’s vital to know how audiences react to your ads. By looking at comments, shares, likes, and other social signals, we gain an understanding of public perception, which can guide future content and ad tweaks.

Ad Fatigue Monitoring

Ad fatigue is when your target audience becomes overly familiar with your ads, leading to decreased engagement and effectiveness. At Egochi, we utilize advanced monitoring tools to detect early signs of ad fatigue. This involves tracking metrics like frequency rates, engagement drops, and audience feedback. By rotating ad creatives, tweaking messaging, or even altering targeting parameters, we ensure that your audience always receives fresh and engaging content.

Landing Page Optimization

At Egochi, we meticulously analyze every aspect of your landing pages. From compelling and clear call-to-action buttons to seamless navigation, we ensure that the transition from the ad to the landing page is smooth. Furthermore, we utilize heatmaps to understand where users are focusing and optimize content accordingly. Every second a user spends on your landing page counts, and our goal is to make sure each moment is directed towards conversion.

Cross-Platform Consistency Check

In an era where users often interact with brands across multiple platforms, maintaining consistency is paramount. We ensure that your advertising message, visuals, and user experience remain cohesive and consistent across all social media platforms. This not only reinforces brand recognition but also establishes trust with your audience, making them more likely to engage and convert.

Creative Ad Formats to Engage Audiences

At Egochi, we believe in innovation, and we understand the nuances of every platform. Here’s how we leverage cutting-edge ad formats to ensure your brand’s voice is heard, seen, and remembered:

  • Carousel Ads: Showcase multiple products or narrate your brand story. We curate compelling narratives that lead to better engagement and conversion.
  • Cinemagraphs: Blending motion with still imagery, our team crafts cinemagraphs that leave a lasting impression and elevate your brand presence.
  • Canvas/Instant Experience Ads: Immediate, immersive, and impactful. We design ads that provide rich on-the-spot experiences, driving higher user interaction.
  • Story Ads: Narratives that resonate. We harness the full potential of stories, making your campaigns memorable and relatable.
  • Playable Ads: Engage before they even download. We create snippets of your app or game, teasing the user experience to boost downloads.
  • Augmented Reality (AR) Ads: Transforming engagement through interactive experiences. We design AR ads that let users virtually interact with your product, bridging the digital and physical divide.
  • Poll Ads: Interactive and insightful. We craft polls that not only engage but also provide valuable feedback about your audience’s preferences.
  • 3D Ads: Interactive viewing at its finest. Our team designs 3D ads that provide users with a comprehensive look at your product.
  • Slideshow Ads: Engaging narratives for every internet speed. We ensure your brand story is told, no matter the connection.
  • Instant Forms: Streamlined lead generation. We craft forms that ensure interested users can reach out effortlessly.
  • Collection Ads: A curated digital showcase. We present your products in a captivating ensemble, simplifying the buying journey.
  • Messenger Ads: Seamless engagement. We help you connect directly, turning interactions into conversions.
  • Video Polls: Two-way engagement. Our team integrates polls with videos, making your content interactive and engaging.
  • Countdown Ads: Creating urgency effectively. We design ads that drive action through real-time countdowns.
  • Dynamic Product Ads: Re-engage and convert. We set up ads to display products of interest, reminding users of what they’ve browsed and nudging them back.

Understanding Social Media ROI

Social media is a powerful tool, not just for sharing memes and life updates, but as a pivotal platform for businesses. But how can you be certain that the effort and resources you’re pouring into social campaigns are truly paying off? That’s where the concept of Social Media ROI (Return on Investment) comes in.

At its core, Social Media ROI is about understanding the return you’re getting for every dollar (or time) spent on your campaigns. It’s a measure that goes beyond the superficial metrics like likes, shares, or comments. Instead, it dives deep into concrete results – new customers acquired, sales made, brand awareness increased, and more.

By understanding and analyzing this ROI, businesses can refine their strategies, allocating resources more effectively, and ensuring that their social media presence is not just active but profitable. In the ever-evolving world of social media, having a grip on your ROI means staying one step ahead, making informed decisions, and optimizing for success.

Call-to-action (CTA) Strategies Tailored for Maximum Conversion

Every message you see that says “Sign up,” “Learn more,” or “Buy now” is a call-to-action. It’s that special part of content that nudges you to do something. But not all CTAs are created equal. Some catch your eye, while others might be easy to miss.

For a business, especially one focused on online audiences, a well-crafted CTA is crucial. It’s the bridge between a casual website visit and a potential sale or signup. It’s about turning interest into action.

Let’s look at some of the CTA strategies used by Egochi for maximum conversion:

CTA Strategies
  • Clarity is Key: Ensure your CTA clearly communicates what will happen when clicked.
  • Use Action-Oriented Verbs: Start with verbs like “Discover,” “Get,” or “Start.”
  • Create Urgency: Phrases like “Limited Time Offer” encourage immediate action.
  • Make It Stand Out: Use contrasting colors for your CTA.
  • Place Strategically: Position CTAs at the top and bottom of web pages.
  • Test Different Variations: A/B test to find which CTAs resonate with your audience.
  • Personalize Where Possible: Customize the CTA message using visitor data.
  • Limit Choices: Focus on one primary action for the visitor.
  • Reassure with Testimonials: Place CTAs near positive customer reviews.
  • Mobile Optimization: Ensure CTAs are viewable on mobile devices.
  • Benefit-Driven CTAs: Try “Get My Free E-Book” instead of “Download Now.”
  • Use Numbers: “Join 10,000 subscribers” can be more compelling.
  • Size Matters: Ensure your CTA button is easily clickable.
  • Avoid Jargon: Avoid using industry-specific terms.
  • Highlight Exclusivity: Use phrases like “Exclusive Offer” to entice.

Egochi’s Social Media Advertising Services

Social Media Marketing

We bring your brand to life on social platforms, connecting with your audience and turning clicks into customers. Using analytics, we fine-tune our campaigns for best results, ensuring you get the most bang for your advertising buck. With regular reporting, we keep you in the loop about how your campaigns are performing.

Social Media Management

Keep your social channels buzzing with activity. Our team crafts posts, schedules content, and interacts with your followers, ensuring consistent and engaging online interactions. With trend analysis, we curate content that resonates with current online conversations, helping your brand stay relevant.

Social Media Crisis Management

When unexpected challenges arise, we stand ready. Our team is proactive and equipped to handle crises with finesse. We act swiftly to address issues, communicate transparently with your audience, and minimize negative impacts, always keeping your brand’s reputation at the forefront.

Social Media Follower Growth

Increase your brand’s digital footprint. Not only do we deploy strategies to attract genuine followers, but we also focus on quality engagement to keep them interested. This means using tactics like polls, quizzes, and interactive posts to keep the conversation going.

Social Media SEO

Optimize your social profiles for better visibility. SEO isn’t just for websites; it’s crucial for social media too. We ensure that posts are optimized with relevant hashtags and keywords, making it easier for users to find your brand when they search.

Website Design and Development

Your website is your digital storefront, and we understand its importance. Beyond a responsive design, we ensure it’s optimized for speed, user experience, and conversions. We also ensure it’s SEO-friendly so that your brand ranks higher in search results.

Video Production

Capture your audience’s attention with high-quality visuals. Our process begins with understanding your brand’s story. Once we have the narrative down, we focus on creating crisp, clear, and compelling visuals that not only inform but also entertain.

Social Media Content Writing

Words matter, and we take them seriously. Beyond crafting engaging posts, we ensure that they’re also informative and valuable to your followers. With a focus on storytelling, we create content that’s shareable, increasing the chances of virality.

Social Media Reputation Management

Control the narrative with precision. Beyond monitoring, we’re proactive in addressing potential PR crises before they blow up. Our team is also trained to handle negative feedback in a way that’s professional and in line with your brand’s values.

Egochi’s value proposition in social media advertising

At Egochi, we believe in the transformative power of genuine connections. Our approach to social media advertising goes beyond mere clicks and impressions.

We aim to foster authentic relationships between brands and their audience. Through a blend of creativity, data-driven strategies, and a deep understanding of audience behavior, we craft campaigns that resonate.

When you choose Egochi, you’re not just getting an advertising agency; you’re gaining a partner invested in your brand’s growth and success in the vibrant social media landscape.

We transform your goals into impactful campaigns, ensuring your message not only reaches but also resonates with the right audience. Together, we elevate your brand, turning social platforms into valuable assets for your business.

Ready to Get Started With Social Media Advertising

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