Social Media Marketing
Social Media Management Services
Daily posting, content, and community management handled for you and approved by you, reported in tracked leads instead of applause.
Get Your Free Social Media Audit Call (888) 644-7795
- You approve every calendar before it publishes
- Month-to-month with no setup fees
- Your accounts and content stay yours
As Featured In
Social media management services are the daily running of your business social accounts: creating and publishing content, answering comments and DMs, keeping profiles current, and reporting what it all earned. Egochi manages Facebook, Instagram, LinkedIn, TikTok, and X for businesses whose accounts keep going quiet, from single-location shops through corporate and enterprise brands. The working rules are simple: you approve every calendar before it publishes, the accounts and content stay yours, and the monthly report counts tracked leads, with engagement as the diagnostic underneath. The next step costs nothing: a free social media audit that shows what your current presence earns and what a managed program would honestly change.
How much does social media management cost?
Social media management at Egochi starts at $1,500 monthly for a single platform and scales with platform count and content volume, with most multi-platform programs running $3,000 to $7,500. There are no setup fees and no long-term contracts; every program runs month to month. The free audit ends with a fixed quote, so you know the full fee before you commit.
Management is the organic half of our social media marketing services, run from offices in New York, Miami, Milwaukee, and Madison. Egochi is a social media management company that has kept client feeds publishing since 2014, with 250+ Google reviews and 190+ Clutch reviews at a 5.0 rating behind the work, and Meta Blueprint and Hootsuite certifications on the team doing it. Every program runs month to month with no setup fees, because retained clients should be earned by the feed, not by the contract.
What Our Social Media Management Includes
Six pieces of work that run every month. The agreement names each one by volume, so full service is a list you can read, not a phrase you have to trust.
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Content Creation for Your Feeds
Original graphics, short-form video, Reels, Stories, carousels, and captions written in your voice for each platform format. No stock-photo filler and no one graphic stamped five times. Feed content is the scope here; blog and search content is its own discipline and gets scoped separately.
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Content Calendars and Scheduling
Posts planned weeks ahead in a calendar you see and approve, then published on the schedule your audience data supports. Consistency is the deliverable: feeds that go quiet lose the reach they earned, and a calendar with production behind it is what keeps yours from joining them.
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Community Management
Comments, DMs, mentions, and reviews answered to response-time standards you approve. On social, a question in the comments is a lead in public, and an unanswered DM is a customer walking back out. Nothing waits until someone at your office remembers to check.
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Profile Care and Branding
Bios, links, pinned content, cover images, and naming kept current and consistent on every platform. Profiles are landing pages: buyers who check you before calling land there first, and a dead link or a last-year promo in the bio costs trust that content cannot buy back.
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Brand and Competitor Monitoring
Mentions of your brand, your competitors, and your category watched daily, with opportunities flagged and problems escalated to you before they spread. Review and reputation depth is its own discipline, handled by our online reputation management services.
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Monthly Reporting in Lead Math
A plain-number monthly report: tracked leads from social, which posts drove profile visits and site sessions, and the changes next month makes because of it. Follower and engagement moves appear as diagnostics, never as the headline. The full counting split is published below.
You Keep Control Through a Written Approval Workflow
The most common reason owners keep social in-house is control, and it is a fair reason. So here is the whole approval workflow, written down, because control you can read beats control you are promised.
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The Voice File Comes First
Before anything publishes, onboarding produces a voice document from your existing material: how you talk, words you never use, claims you can and cannot make, and sample posts you approve or tear apart. Content gets written against that file, not against a template.
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The Calendar Arrives Before the Month Does
Every post, graphic, caption, and hashtag set reaches you ahead of publishing, batched in one review instead of a daily drip. You approve, edit, or kill each item. Most clients are done in one pass after the first month because the voice file keeps tightening.
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Blanket Approval Is Yours to Grant, Never Assumed
Some clients move to spot-checking once trust is earned; some review every post for years. Both are supported and neither is pushed. The workflow bends to how much control you want to keep, and it never quietly loosens on its own.
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Replies Run on Standards, Not on Sign-Off
Community replies cannot wait days for approval, so they run on rules you set up front: what gets answered how fast, what gets a public reply versus a private one, and what escalates to you immediately. The rules are written, and you can change them any month.
Where Management Ends and Advertising Begins
Management and advertising get sold as one blur, which is how businesses end up paying for the wrong one. Here is the boundary drawn plainly, because knowing which half you need protects your budget.
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Management Runs the Organic Half
Everything this page describes is organic: the content your profiles publish, the community that answers, the calendars, the monitoring, the reporting. It reaches your followers and whoever their shares and saves carry it to, and it costs production, not ad spend.
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Advertising Buys Reach Beyond Your Followers
Paid social puts your offer in front of a targeted audience that never followed you, with budgets, creative testing, and conversion tracking attached. It is a different discipline with different math, and it produces leads on ad timelines, not on organic ones.
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Each Half Covers the Other’s Weakness
Organic builds the proof buyers check before they trust an ad; paid buys the reach organic lost when the algorithms turned pay-to-play. A managed feed makes every ad click land on a living brand instead of a ghost account.
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Run Together They Share One Calendar
When both run, organic winners become ad creative that has already proven itself, and ad learnings tell the calendar what your market actually responds to. One team, one calendar, two kinds of reach.
The paid half, targeting, budgets, creative testing, and ROAS reporting, lives with our social media advertising services. This page owns the organic half, and the audit will tell you honestly which half your goals need first.
When You Should Not Hire Us and When You Should
Search results for this service mix hundred-dollar software with full agencies as if they were one product. They are not, and the honest sorting saves some readers this entire page.
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A Scheduling Tool Is Enough for Some Businesses
If one person in your business enjoys writing posts and has the hours to answer comments, a scheduling tool at a low monthly fee is the honest buy, and no agency fee will beat it. The tool does not write, design, or reply. It just publishes what you already made.
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A Freelancer Fits One Platform on a Tight Budget
A good freelancer running one platform at a simple cadence is a legitimate setup, and we say so even here. The trade is depth and backup: one person means vacations show in the feed, and most freelancers cover one or two platforms, not five.
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In-House Wins on Voice and Loses on Production
Nobody outside your building will ever know the brand like someone inside it. What an in-house hire struggles to match is the machine around the voice: designers, editors, and video production that never skip a week, plus benchmarks from accounts beyond your own.
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A Management Agency Pays When the Stakes Are Real
Hire management when the accounts span platforms, the feed has business consequences, and you want it judged on leads instead of activity. If your situation matches one of the first three cards instead, the audit reply will say so and cost you nothing.
What the Monthly Report Leads With and What Stays Diagnostic
Most social reports are decorated screenshots of platform dashboards. Here is the split ours runs on, both halves, because a report is only as useful as what it refuses to celebrate.
What the report leads with
- Tracked leads from social: tagged link clicks that became calls, form fills, or purchases your analytics can trace.
- DMs and comment threads that became customers, where your intake can confirm them.
- Which posts drove profile visits and site sessions, so the next calendar is built from evidence.
- The changes next month makes because of all of it, written in plain sentences.
What stays diagnostic
- Reach and impressions. They explain outcomes; they are not outcomes.
- Follower count moves. An audience that cannot buy from you is a rented number.
- Engagement rate by format, used to decide what gets produced more and what retires.
- Posting-window performance, used to schedule, never to celebrate.
One honesty most reports skip: organic social attribution has real limits. Screenshots, word of mouth, and buyers who saw your content and searched your name days later never show up in a tracking link. We report what can be traced, name what cannot, and never dress the gap up as precision.
The Platforms We Manage Every Day
Five platforms carry most business programs, and each gets managed to its own format and rhythm, never one feed copied five times. Pinterest or YouTube joins the plan when the audit shows your buyers there.
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Facebook Management
Page posting, community replies, review responses, and group participation where your market gathers. For most local businesses Facebook is still where customers ask questions in public and expect an answer.
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Instagram Management
Feed posts, Reels, Stories, and DM handling for brands whose work photographs well. Instagram is where buyers check whether you are real before they call, and a feed that stopped last quarter answers that question badly.
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LinkedIn Management
Company page publishing and thought-leadership support for the named people buyers actually follow. B2B deals form here slowly and quietly, and consistency outperforms cleverness over every quarter we have run.
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TikTok Management
Short-form video produced natively for the platform, trend participation that fits your brand, and comment management. TikTok rewards made-for-it video and punishes reposted ads faster than any other feed.
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X Management
Posting, replies, and brand monitoring for businesses whose customers expect real-time answers in public. On X the reply usually matters more than the post, and silence reads as absence.
Our Social Media Management Process, Built on VERTEX Social™
Every managed program runs inside VERTEX Social™, the 14-step social framework behind every Egochi social engagement, through its stages of Listen, Plan, Create, Publish, Grow. The five moves below are those stages carrying the daily management work.
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Listen
The Account Audit and Voice Read
Every profile audited for completeness, branding, and audience quality, twelve months of post history read for what genuinely worked, and the voice document drafted from your own material. Benchmarks get recorded before anything changes, so month one is measured, not remembered.
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Plan
The Platform Plan and Approval Rules
Which platforms earn real effort and which get a maintained presence, the cadence your production quality can hold, the content pillars built from what buyers ask, and the approval and response rules written down. This plan is the contract the feed answers to.
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Create
Production That Runs Ahead of the Feed
Graphics, video, and captions produced weeks ahead of the calendar in each platform format, then batched to you for review. Working ahead is what makes consistency survivable: quality never depends on a scramble the night before.
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Publish
Publishing and Daily Community Work
Approved content publishes on schedule, and the community side runs daily: comments answered, DMs handled, mentions watched, escalations reaching you before they spread. This is the half of management nobody sees in a portfolio and every customer feels.
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Grow
The Report and the Next Calendar
The monthly report lands in lead math, formats that earned more production get it, formats that did not retire on schedule, and the findings feed the next calendar. Management compounds when each month is built from the last one instead of beside it.
VERTEX Social™ is the social discipline inside the EGOCHI VERTEX™ Growth System, the operating system behind every Egochi engagement, organic and paid alike.
People also ask about social media management
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What is social media management?
Social media management is the ongoing work of running business social accounts: planning content, creating posts, publishing on schedule, answering comments and messages, monitoring brand mentions, and reporting performance. Businesses buy it as a service when the accounts matter but nobody inside has the hours, so the feed stays active and answered without pulling anyone off their real job.
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What does a social media manager do?
A social media manager plans the content calendar, writes and designs posts, schedules publishing, replies to comments and DMs, watches mentions of the brand, and reports what worked. At Egochi the role is a named person backed by a production team, so the writing, design, and video behind your feed never depend on one calendar.
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Do I approve posts before they publish?
Yes. The content calendar goes to you on a set schedule with every post, graphic, and caption in it, and nothing carries your name without sign-off. You can request edits, approve as-is, or move to blanket approval once trust is earned. Time-sensitive replies in the community work follow response standards you approve up front instead of waiting on per-post review.
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What is the difference between social media management and social media marketing?
Social media marketing is the whole discipline: strategy, organic content, community, and paid advertising together. Social media management is the organic running of the accounts inside it, the posting, calendars, replies, and reporting. Buy management when the daily work is the gap; buy the wider program when strategy and paid campaigns need to run alongside it.
Is Social Media Management Right for You?
Who this is for
- Social matters to your business and it keeps falling to the bottom of the list: the feed goes quiet for weeks, DMs sit unanswered, and whoever has a spare hour posts whatever comes to mind.
- Your buyers check you on social before they call: restaurants, salons, med spas, fitness, real estate, home services, and every category where the work photographs well and reviews decide.
- You sell B2B and know LinkedIn should be producing pipeline, but nobody inside has the hours to publish consistently under the names buyers actually follow.
- You run multiple locations or a franchise and need local presence in every market without ten separate people improvising the brand.
When this may not be the right fit
- You need lead volume this month. Organic management compounds on quarters, not weeks; paid social is the fast half, and we will point you to the advertising program first if speed is the goal.
- Nobody can absorb new inquiries. Social-driven questions arrive fast and in public, and an unanswered surge costs more trust than posting nothing at all. Fix intake first; we will say so plainly.
- You want a promised follower number. Algorithms control reach, so that promise is either a guess or a plan to buy the audience, and we refuse both. The program is judged on tracked leads.
Fair Questions Before You Hand Over Your Feeds
Nobody outside our business can sound like us, can they?
Not on day one, and anyone who claims otherwise is selling. What closes the gap is process: the voice file built from your own material, your edits in the first month teaching it, and approval on everything until you say otherwise. By month two most clients stop editing because the drafts arrive sounding right. The clients who care most about voice usually keep approval forever, and the workflow is built so that costs them minutes, not hours.
Why did our feed die the last three times we tried to run it?
Almost always one of three failure modes, and none of them is laziness. Production debt: posting daily was pledged, producing daily was not, and the feed died when the backlog ran out. Single-owner dependence: one person carried it, then a busy season arrived. Format drift: the content stayed in the format that worked two years ago while the platform moved to video. Management fixes all three structurally, with production ahead of the calendar and a team instead of a person.
What happens when something blows up on our account?
You hear it from us before you see it spreading. Monitoring runs daily, escalation rules are written during onboarding, and legitimate complaints get a public acknowledgment with a private resolution path, which watching audiences read as accountability. Spam and abuse get removed under rules you approved. What we never do is delete criticism and hope, because screenshots outlive deletions and the cover-up always reads worse than the complaint.
Could we just do this ourselves for free?
Yes, and some businesses genuinely should, which is why the decision section above names them. The honest accounting is that DIY is not free; it is paid for in owner hours, and the feed competes with actual operations every single week, which is exactly why it goes quiet. If your time is worth more than the management fee, delegation is arithmetic. If it is not yet, take the free audit anyway and run the plan yourself; it will still be a better plan than improvising.
The Client Feeds Behind This Page
Brands whose social presence Egochi has run or supported, with register-fed numbers only. Where social ran inside a wider engagement, the figures cover the engagement whole and the lede says so; no social-only attribution is invented.
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MissGuided
Fast Fashion Ecommerce
A fast-fashion brand whose feed has to move at drop speed: trend content produced and published on a daily rhythm no in-house calendar was holding. Social ran inside a wider search and content engagement; the numbers cover it whole.
- $2M-$3M Monthly Revenue
- +55% Revenue Growth
- 100K+ Monthly Visitors
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The Pioneer Woman
Food & Lifestyle Media
A food media brand whose audience shares recipes as naturally as it cooks them. Managing that volume of comments and shares is the job itself, and content built to be passed along carried social and search together.
- 30M+ Monthly Visitors
- +45% Time on Site
- +250% Lead Generation
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Ellie Wilde
Prom Dress Ecommerce
A prom brand whose buyers decide on Instagram months before the dance, saving dresses to boards and DMing questions. A managed feed and answered DMs did the selling while the wider program lifted email and paid around it.
- +80% Social Engagement
- +45% User Interaction
- 100K+ Monthly Visitors
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The Peak Agency
Talent Agency
A talent agency that recruits in public: the feed is the storefront, and every unanswered inquiry is a performer signing elsewhere. Managed showcases and same-day replies turned the audience into the inquiries the agency wanted.
- +78% Social Engagement
- +65% Talent Inquiries
- +70% Top Talent Conversion
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RXBAR
Health Food Brand
A protein bar brand built on plain ingredients and plain talk, a voice that lives or dies in the feed. Product and community content ran alongside search and paid work that grew traffic and revenue; whole-engagement numbers, labeled honestly.
- +90% Organic Traffic
- 60K New Monthly Visitors
- $250K Monthly Revenue Lift
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LUGZ Footwear
Footwear Brand | Amazon Retail
A boots-and-sneakers brand whose culture lives in street style feeds. Product content produced for the platforms kept the brand present daily and supported a program that sent measurable new traffic to where it sells.
- +92% Organic Visibility
- +150K New Amazon Visitors
The full write-ups live in our social media case studies, so you can read the engagements closest to your own feed.
Meet Your Social Media Management Team
The social specialists who run the calendars and the community work, led by Ina Komins, with the writers, designers, and video editors who keep production ahead of every feed.
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Jobin John
Chief Executive Officer
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Justin Brown
Head of Search Engine Optimization
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Bryan Thomson
Head of Web Design & Development
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Ina Komins
Head of Social Media Marketing
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Kierra Pita
Head of Advertising & Content Marketing
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Patricia Turner
Chief Creative Officer
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William Carter
Chief Digital Strategy Officer
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Andrew Miller
Senior SEO Strategist
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Amy Robinson
Content Marketing Manager
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Betty Harrison
PPC Campaign Specialist
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Anthony Carter
Lead Digital Account Executive
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Amanda Cooper
Social Media Director
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Carol Parker
Senior Client Success Manager
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Barbara Bennett
Email Marketing Lead
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Charles Turner
Technical SEO Analyst
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Brian Sullivan
Creative Director
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Christine Walker
Director of Project Management
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Christopher Brooks
Digital Marketing Strategist
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Daniel Wright
Senior Analytics Specialist
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David Henderson
Lead Content Strategist
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Donna Mitchell
Client Communications Manager
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Elizabeth Foster
Director of Paid Advertising
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Supriya J. John
Brand Experience Specialist
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Emma Scott
Social Media Content Creator
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George Crawford
Technical Solutions Architect
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Jacob Evans
Digital Content Coordinator
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James Anderson
Marketing Automation Specialist
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Jason Palmer
Junior Copywriter
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Jeffrey Reynolds
Paid Media Analyst
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Jennifer Lewis
Community Engagement Specialist
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Jonathan Murphy
SEO Reporting Specialist
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Joseph Morgan
Influencer Marketing Coordinator
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Kenneth Stevens
Digital PR Manager
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Kimberly Harper
Digital Marketing Intern
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Kevin Morris
SEO Outreach Specialist
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Lee Dawson
Junior Web Developer
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Linda Peterson
Email Campaign Coordinator
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Lisa Thompson
Social Media Ads Specialist
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Margaret Bradley
Marketing Operations Lead
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Mark Richards
Data & Insights Analyst
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Mary Kennedy
Senior Copyeditor
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Matthew Clark
Growth Marketing Manager
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Michelle Sanders
Junior Marketing Designer
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Michael Foster
Senior Conversion Rate Specialist
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Nancy Wheeler
Digital Analytics Manager
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Nicholas Pierce
Affiliate Marketing Specialist
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Nicole Adams
Outreach Program Coordinator
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Paul Franklin
Paid Social Campaign Manager
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Richard Barnes
Reputation Management Specialist
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Robert Murphy
Lead Solutions Architect
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Ronald Davis
Marketing Technology Analyst
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Ryan Bell
Paid Media Buyer
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Sandra Gregory
Digital Account Coordinator
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Scott Hopkins
CRM Implementation Specialist
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Shirley Ellis
Customer Insights Manager
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Stephanie Cross
Brand Content Designer
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Steven Greene
Web Analytics Specialist
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Susan Price
Affiliate Campaign Manager
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Thomas Fisher
Lead Technical Architect
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Timothy Nash
Mobile Marketing Strategist
Social Media Management FAQs
How long does social media management take to show results?
Consistency shows immediately: within the first month the feed is publishing on schedule, the profiles are current, and every DM gets answered. Engagement patterns usually move inside one to two months as formats get tested, and the compounding results, audience growth that produces steady inquiries, take three to six months of consistent publishing. Anyone promising a viral month is guessing with your money, and the audit sets your timeline against your actual starting point.
What exactly is included each month?
The agreement lists deliverables by name and number: how many posts per platform, which content formats, community management hours and response standards, monitoring scope, and the monthly report. Nothing hides behind the phrase full service. Scope scales with the program, a single-platform plan and a five-platform program are different documents, and you can change scope at any month boundary because nothing is locked to a contract term.
Do you require contracts or setup fees?
No setup fees and no long-term contracts; every Egochi program runs month to month. We do tell every client the honest minimum: organic social compounds, so judging management on a single month measures the ramp, not the program. Most clients see enough by month three to decide with evidence. The month-to-month structure exists because the feed itself should be the retention strategy.
Who creates the content, and do you use our photos?
A named account manager backed by writers, designers, and video editors creates it, working from your voice file and brand assets. Your real photos, team, projects, and customers beat stock every time, so onboarding includes a simple capture routine: what to shoot on a phone, how to send it, and what we can build from it. Categories with strong visuals get content plans built around what your business already produces every day.
How fast do you respond to comments and messages?
To written standards you approve during onboarding, set by platform and by message type: a sales inquiry, a complaint, and a tag in a meme do not deserve the same clock. We commit to business-hours standards honestly instead of claiming around-the-clock coverage that quietly means a queue. Anything that touches a legal risk, a refund, or a public complaint escalates to you under the rules you set.
Can you work with our in-house marketer?
Yes, and the split usually works well: your person keeps what needs daily immersion, founder posts, behind-the-scenes moments, real-time replies in their working hours, while we carry production, calendars, and the platforms they cannot cover. One shared calendar prevents collisions, and the monthly report covers the whole feed so the program is judged together instead of in pieces.
Can you take over accounts that have been inactive for years?
Yes, and a dormant account with real history usually restarts better than a fresh one, because the platform remembers the audience even when the audience forgot you. The restart is honest work: profiles rebuilt, a relaunch rhythm that rebuilds reach gradually, and no promises that the first month will perform like the account never slept. If an old account is compromised or buried in spam followers, the audit will say whether restarting or rebuilding is cheaper.
How many platforms should we pay to manage?
Fewer than most proposals suggest. Two platforms run well beat five run thin, every time we have measured it, because production quality and reply speed drop as coverage spreads. The audit maps where your buyers actually are and recommends a starting set, usually one or two platforms carrying real effort with others held at a maintained presence. Platforms get added when the feed earns it, not when the invoice wants it.
What should I ask before hiring a social media management company?
Ask for the deliverables by name and number, the approval workflow in writing, and the response-time standards for comments and DMs. Ask what the monthly report leads with; leads should headline, engagement should stay diagnostic. Walk away from promised follower counts, since algorithms control reach, and from around-the-clock coverage claims that quietly mean a queue. Month-to-month terms are a fair ask.
How do I get started?
Request the free social media audit below or call. The audit reviews your profiles, your post history, your audience quality, and your competitors, and it comes back with a written read: what your presence earns today, what a managed program would change, and a fixed monthly quote. If the honest recommendation is a scheduling tool, an ads-first program, or fixing intake before adding demand, the audit will open by saying so.
How do I choose a social media management company?
Ask to see three accounts they manage now and check the posting cadence they promise against what actually shipped. Ask who writes and designs your posts and how approval works. Ask what part of the plan responds to results rather than a fixed calendar. Ask how comments and messages get handled and how fast. And ask for the monthly deliverables counted in the agreement, platform by platform.
Ready to Get Social Off Your Plate for Good?
Tell us which platforms you run and what keeps falling through, and the free audit comes back with a written read: what your presence earns today, what a managed program would change, and a fixed monthly quote. If the honest answer is a scheduling tool or an ads-first program instead, the audit will open by saying so.
Questions? Call (888) 644-7795 or email [email protected]
Egochi Stats
- 250+ Google Reviews
- 5.0 Clutch Rating
- 12+ Years Experience
- $200M+ Revenue Generated
- 4 US Offices
- 190+ Clutch Reviews
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