Digital Marketing: Guide to Understand Digital Marketing

Everything you Need to Know About Digital Marketing

Get in touch with Egochi digital marketing experts.

“Digital Marketing” is an umbrella term for any marketing done digitally, whether that be online or on a mobile device. It includes a wide range of things, including SEO (Search Engine Optimization), SEM (Search Engine Marketing), Analytics, and more.

The first step to doing any kind of digital marketing is finding your target market .

Are you marketing to people who browse the web on their phone? Then perhaps you should start by making a mobile-friendly website. Are you trying to reach people who are in the market for a home? Perhaps you should start by advertising on real estate websites, or try emailing people who have shown interest in homes in the past.

If you’re not sure where to start, try advertising on websites that feature your type of product. If you sell wine, perhaps start with marketing on food blogs or sites.

If you sell t-shirts with funny sayings on them, perhaps start by marketing on Facebook or other social media sites.

Your next step is to create a website or landing page that advertises your product. You can design this yourself, or pay for someone to do it for you. If you decide to design a website yourself, make sure it’s very simple and clean looking, because you don’t want to deter customers with a cluttered or too busy layout.

It is typified by a broad choice of services, products, and brand showcasing strategies, which for the most part utilize the internet as a center of special medium.

Learn the Fundamentals Directly from Google

A lot of people are searching for your services and products.

The big question is, are your products and services simple to discover where it makes the most difference?

Do your messages associate and motivate the audience meaningfully?

Let’s understand the basics.

You’re going to be running a business and need your audience to find you online. You’ll need a good selling page and a quality product/service. The next step is finding customers, which you can do with digital marketing. Then, all you need to do is keep marketing, making and selling your product.

There’s a whole lot more to it, but that’s the basics of it!

Frequently Asked Digital Marketing Questions

What is digital marketing?

Digital marketing is the process of using technology to promote your business. It’s a way for you to reach out and connect with potential customers, as well as get them involved in your brand.

You can use it to advertise on websites, blogs or social media sites like Facebook and Twitter.

The more people that are exposed to your product or service through these channels, the better off you’ll be when they make their decision about whether or not they want to buy from you!

Who is a digital marketing specialist?

A digital marketing specialist is someone who is capable of taking your brand’s image and giving it a personality of its own.

This is important in the digital age, as people are no longer limited by what they see on TV or read in magazines. They can now look up anything on their phones and decide whether or not it’s something that interests them.

This is where you, the marketer, comes into play. You have the ability to make your advertisements eye-catching and appealing so that people will be more inclined to look up your brand.

Types of Digital Marketing

1. Content Marketing

With content marketing, you create articles based on your product or service and then market those articles to various websites that accept user-submitted content.

The purpose of the content is to build backlinks to your website, which helps boost its ranking in search engines.

If you’re successful, you’ll see a nice stream of targeted traffic to your site and sales.

Let’s get started.

First, you need to come up with some article ideas. You can write about pretty much anything as long as it’s relevant to your niche.

Imagine that you own a pet store and you’re writing for website about pet care. Some of your article ideas could be:

  • 10 reasons why you should buy a pet from my pet store

  • Caring for a dog vs. caring for a cat

  • Importance of spaying or neutering your pet

Pick the topic that you feel is most relevant to your store and start writing.

You can jump ahead and start on the next step, but your article will be much more successful if you take the time to write an interesting, helpful, and original article. If you’re stuck on ideas, just keep reading sites in your niche and pay attention to the types of articles they have.

Once you have your first draft completed, you’re going to want to search for websites that accept user-submitted content (also known as guest posting).

Once you have your first draft completed, you’re going to want to search for websites that accept user-submitted content (also known as guest posting). Do a google search for “website name” + “write for us” or “submit article”.

Fill out the form and submit your article. Continue to do this until you’ve submitted to at least 10 different websites.

You’re going to start getting some approvals within a few days, and those will boost your ranking fairly quickly. Just keep on writing quality articles and keep submitting them to more websites and you’ll have a nice flow of traffic in no time.

Take a look at your analytics. Which pages are getting the most traffic and conversions?

Which pages have the highest bounce rate (least time on-site)? Those pages that are getting the most traffic are the ones you should be focusing on.

Optimize those pages so that they’re relevant to the keywords that are bringing in that traffic.

Once you’ve optimized your high traffic and high conversions pages, it’s time to move on to the other pages on your website. Try to come up with some new article ideas that are relevant to your niche.

When you’ve written a few more articles, it’s time to update your about page. This is especially important if you’re selling a product based on a story (such as how a child grew up with a rare disease). Be sure to include information such as a personal story, pictures of the main character, or anything else that would entice a reader to click the buy button.

Once you’ve updated your about page, it’s time to start tackling those low traffic and high bounce rate pages. Do some research and try to come up with new ideas that haven’t been done to death. When choosing what topic to write about, try looking through the most popular articles on sites like Yahoo Answers, Yahoo Articles, or MSN Article Library. Just make sure you’re not copying their exact content!

2. Display Advertising

Display ads are simply banner ads on authority websites. They can be found on many different websites, and can be very effective.

The first step to setting up your display ad is choosing where to put it. There are a lot of sites out there, so it can take work to find the right one. Many game developers have had success with Reddit, as they have a section dedicated to games. You just have to find the right subcategory.

Display Advertising enables you to place your content, pictures, blaze, video, and audio on site’s you wish to advertise on.

Once you’ve found a website to advertise on, it’s time to create your ad . These are commonly referred to as banner ads, and they can be bought in several different sizes. Depending on the size of the site you’re advertising on, you may only be able to get a certain size ad.

The most common sizes are as follows:

  • 728 x 90 – Very common on large sites.

  • 468 x 60 – A bit smaller, still very common.

Most websites will offer some amount of creativity with your ad, so feel free to be as fancy or as simple as you want to be. Just make sure the end product is something you’re happy with because you’ll most likely be seeing this ad a lot while you advertise.

Once you’ve bought your ad space, it’s important to monitor its performance . Most websites will provide you with some information after you’ve bought your ad space.

These include things like how many times the ad has been shown, where the viewers of the ad are located, the age range, and more.

With this information, you can decide whether or not the ad is working. If you’re unhappy with the results, try changing the visuals or the site that the ad is being displayed on.

You should also try and expand to other websites when you’re happy with your results.

3. Email Marketing

There are two main types of email marketing. The first of these is purchasing a mailing list. There are many companies out there that sell these, and they contain emails for people who have explicitly agreed to receive promotional emails. Due to the nature of this type of advertising, these lists are always opt-in, and as such are generally more effective than other types of advertising.

The other main type is known as “permission based”. This is when the recipient has permitted you to send them emails, either by signing up to your newsletter, or forms on your website or another source. These are generally more effective than purchasing a mailing list because you can ensure that people actually want to receive your email.

When it comes to either type of email marketing, it’s important to know who you’re advertising to. It’s no good whacking everyone in the entirety of North America.

The first step of email marketing is to ensure that the email campaigns are not abusing the spam laws, read the email marketing compliance guide for business under the CAN-SPAM Act, the European Privacy and Electronic Communications EC Directive Regulations 2003, or their Internet administration supplier’s also known as ISP adequate use arrangement. 

In case you’re hoping to add email marketing to some portion of your coordinated internet marketing program, our group of results-driven experts can work with you to convey a client-driven system equipped at changing over and holding clients.

We’ve sharpened our email marketing procedure to make an outcome-driven way to deal with informing, Call To Action (CTA), lead catch, and change measurements.

Advantages of email marketing
  • A definite degree of profitability can be followed and has turned out to be high when done appropriately. Email marketing is frequently reported as second just to pursuit marketing as the best web marketing strategy.

  • Email marketing is altogether less expensive and quicker than customary mail, for the most part as a result of the high cost and time required in a conventional mail crusade for delivering the work of art, printing, tending to, and mailing.

  • Sponsors can achieve considerable quantities of email supporters who have picked in (i.e., agreed) to get email interchanges on subjects of enthusiasm to them.

  • More than half of North American internet clients check or send an email on a regular day, with email impacts that are conveyed between 1 am and 5 am neighborhood time outflanking those sent at different
    times in open and snap rates.

  • On the off chance that contrasted with standard email, direct email marketing produces a higher reaction rate and higher normal request esteem for e-trade organizations.

A disadvantage of email marketing
  • There is only one flaw, a genuine digital marketing agency that provides organic email marketing services are less in the market.

4. Search Engine Optimization

SEO is the process of increasing the visibility of a website on popular search engines such as Google, Bing, or Yahoo. This is an ongoing process, and needs to be updated constantly or the benefits you receive from it will decrease. You can outsource SEO to an experienced specialist who will take care of everything for you (for a price, of course).

However, if you want to try doing it yourself it’s actually not that hard. Like most things in this world, it’s easy to do badly and hard to do well. Just make sure you fully understand what you’re doing before starting and you’ll be fine.

How to drive SEO development for our customers?
  • By comprehension opportunity through an overall SEO investigation and methodology

  • By arranging a short and long haul orderly development program

  • By making a versatile campaign that crosses different business gatherings or markets

You can see where your website currently ranks for various keywords by going to Keyword Tool. There are also several other websites that give you this information, but I find Keyword Tool to be the easiest to use.

When choosing keywords, try to pick the highest volume keywords that have a lower competition rating. To see the competition rating, sort the list by this column. The lower the competition rating, the easier it will be to rank for that keyword.

This step is pretty easy. Just go through the keywords and put them into your website! If your website already has a section that’s relevant to the keyword, then you’re done! Otherwise, just add a new page and make sure you use your keyword in the title and content. If the keyword is relevant to your situation, then repeat the process (add a new page about that keyword and use it in the title and content).

After all of these steps, you should have successfully SEO’d your website! Remember, this is an ongoing process. You need to keep up with what search engines want, so you’ll have to keep updating your SEO over time. If you want to outsource this task too, there’s nothing wrong with that.

Just make sure the person you hire knows what they’re doing.

5. Social Media Marketing

Social media is how people stay connected nowadays. There’s Facebook, Twitter, Tumblr, Reddit, and several other sites dedicated to social interaction. There are also forums, specialized sites for nearly every hobby and interest under the sun… You get the idea. Advertising through these mediums can attract potential players.

Social networking is a very wide field, so for the sake of keeping things simple, we’re going to focus on Facebook ads.

Step one is to create an ad. When setting it up, make sure you have ” targeting option ” set to ” Everyone “.

Next you need to input the Headline , which is the title of your game. This will be shown in big letters at the top of your ad.

For the description, you have two main options. The first is another simple Headline , this time in sentence form. The second is an Image , which you should definitely use if you have one. This is because images catch the attention of people more than words do.

Other options include setting a daily budget and a duration. The daily budget is how much you’re willing to spend on this ad per day, while the duration is how many days you want the ad to be shown for. Unless you have a specific reason to, set both of these to whatever your default budget and duration is set to.

Now you get to the fun part: targeting. This is how you choose which people will see your ad.

The first thing you should do is make sure that your ad is only shown to people in the match age range of your game. This is important, because if it isn’t, you might end up showing your ad to people who don’t play games like yours at all, and that’s useless.

Second, set your location restrictions. If you want to make sure that you’re only targeting people within a certain distance of your location, you can set that by entering in your city, then adjusting the slider until it’s satisfied. Alternatively, you can set the locations by IP address if you know where their server is located.

Lastly, set your language restrictions. If you need your ad to show to only speakers of a specific language, then this is where you’d do that. If not, just leave it at “Any”.

Now that your ad is finished, just click “Continue” and you’ll be taken to your new ad. From here, you can decide when the ad should end. If you want to keep it up longer, just come back and extend the date. If you’re happy with it, then great!

Congratulations on advertising your game!

Why Social Media Marketing?

It helps your business gain reputation and trustworthiness and when mixed with regular updates of genuine content on all social media platforms it leads to getting the concentration of customers.

6. Video Marketing

One approach to interface with clients is by presenting instructional exercises pertinent to your profession.

While it might appear as if you will be giving ceaselessly your mysteries, you’ll really set up yourself as a topic master, driving viewers to need to take in more about your business.

A salon could offer styling tips, for a case, and a promoting firm could do an arrangement on building your image utilizing the most recent online networking website.

YouTube Marketing Tips
  1. Marketing Pioneer — Reach out to the key sentiment pioneers in the YouTube group, video web journals, online media, and social networking.
  2. Video SEO — Using search optimization techniques to promote using the most used keywords of the niche industry.
  3. Video Advertising — YouTube Promoted Videos to show a brand over YouTube and drive perspectives to video resources.
  4. Marketing Campaign – YouTube Insight measurements to quantify sees, disclosure, demographics, group, and supporters.
  5. Estimation — Google Analytic reports to quantify site activity and promoting the viability and also publicizing ROI.

Egochi sets up your brand on significant video offering locales a reliable message and plan. We then advance and market your video utilizing our industry driving video optimization procedures and disseminate it over your recently made online profiles.

This permits clients to see your recordings on locales that they as of now utilize while all the while making it less demanding for them to find you on the web crawlers like Google.

7. Pay Per Click (PPC)

Now that you have a website, it’s time to populate it and start generating online sales. Your primary tool for this is called Pay-Per-Click (PPC) advertising.

You’ve probably seen these before and didn’t even realize it. These are the small text ads you see alongside search results or as banner ads surrounding a website. These are paid advertisements that pay you every time someone clicks on your ad.

You only pay for the clicks, though, so you don’t need to worry about people browsing your website and not buying. This is especially useful because google will automatically direct people to your website based on their search terms, so it’s much easier than doing traditional marketing like print advertising or billboards.

How much does digital marketing cost?

The average cost of digital marketing ranges between $1500 to $20,000 USD per month.

It all comes down to the strategy that’s implemented. If you’re a local business, you can probably get by with a less expensive plan than if you were selling products online or promoting a brand that’s known worldwide.

Some of these strategies are going to cost quite a bit, but they’ll also bring in more customers which will counteract the cost.

How to create a digital marketing strategy?

The first step to creating a solid strategy is figuring out what you want to accomplish.

Are you trying to get more online sales? Do you want people to call your business instead of just showing up? Do you need people to visit your website in order to provide them with information?

These questions will help you get started. From there, it’s a matter of looking at the data collected by your website and seeing what people are doing.

At this point, you can choose a marketing service that will encourage the behavior you desire.

Why is digital marketing important?

There are many benefits to using digital marketing strategies. The main one is that you can reach more people without having to pay as much.

If you were to put an ad in the newspaper or make radio commercials, it would be very expensive.

It’s also less time consuming.

You also have access to data which allows you to see what’s working and what isn’t.

You can stop doing the things that aren’t working and focus on the things that are. It’s much more cost effective than other forms of marketing.

How effective is digital marketing?

Digital marketing can be very effective if you put the time into it and have a good strategy in mind.

You can see up to a five hundred percent return on your money when you do digital marketing correctly.

Just make sure you’re tracking what’s working for you and what isn’t so you can make adjustments as needed.

Always be looking for new ways to implement your strategy as things change in the online arena.

Think about how much money you’re willing to spend and what you want to accomplish. This will narrow down your selections quite a bit and make the whole process much easier for you.

Digital marketing vs traditional marketing. Which one is right for me?

Both have their pros and cons. It really just depends on what exactly you’re trying to accomplish.

Let’s start with traditional marketing.

If you want to buy an ad in the newspaper or make a radio commercial, it’s going to be pretty cheap upfront. The issue with this is you might not see a return on your money right away. It can take weeks before people start responding or even listening to your advertisement. Traditional marketing can be frustrating and it might not be worth the money you’re spending.

You also have to think about how you want your business to be seen. If you want a higher quality image, traditional marketing might not be for you. It can make you look a little unprofessional.

Now let’s talk about digital marketing.

The great thing about digital marketing is you can see results a lot quicker. Also, in the long run, you have a ton of data to analyze which puts you ahead of your competitors and you will be able to create a better strategy every time.

People are more inclined towards online brands and are also likely to share things online than they are to listen to the radio or read the newspaper.

Hiring a firm that doesn’t know what they’re doing can hurt your brand rather than help it.

Which digital marketing platform is highly suitable for small business?

Social media and SEO are both great places to start if you’re a small business.

Many people are on social media these days so it’s a good way to reach a wide audience. You can also do things like add tabs to your profile or page so people can click and find out more information about your company which in turn gives them another place to find you in the future.

Another thing you might want to do is make a website. This should be your first step in promoting your company online. You need a platform people can find you at when they want to learn more about what you have to offer. Having a site also gives you the ability to link to social media pages so people can follow you there as well.

If you really want to take your digital marketing to the next level, you can hire someone who can create a brand identity for you. This includes making a logo, slogans, and anything else that goes along with the way people see your company. A brand identity can be quite expensive but it’s definitely worth it in the long run.

When people come across your ads or social media pages they should immediately recognize it as being one of your creations. When they see the same branding over and over again, it makes a lasting impression on them.

What are some of the examples of digital marketing?

There are many ways to market your products or services online. Some of the most popular methods include:

  • SEO (Search Engine Optimization): This involves tweaking your website so that it appears higher in search results. While this can be very profitable, you’ll have to wait a while before you start seeing any serious traffic.

  • PPC (Pay-Per-Click): If you want to bring in traffic right away, PPC is a better option for you. You pay every time someone clicks on your ad and is redirected to your site. Since you’re only paying for qualified leads, this can be a very affordable marketing strategy. PPC works best for companies who are direct about what they’re selling. You probably won’t get many leads if you sell used cars by owner for example.

  • SMM (Social Media Marketing): If you want a wider reach with less effort, SMM is the way to go. This consists of setting up ads on social media websites such as Facebook or Twitter. Since people visit these sites every day, it’s a great way to gain more exposure. SMM also allows you to target specific demographics so you can narrow down where most of your traffic is coming from.

  • SEM (Search Engine Marketing): While similar to SEO, this involves promoting your site through paid ads instead of organic results. This type of online marketing can be quite profitable but you’ll have to split your money between several sites like Google Adwords.

How to track the performance of digital marketing?

There are a few ways of keeping track of how your digital marketing is doing.

The first thing you need to do is set up goals for yourself. Do you want more phone calls? More people to contact you online? More customers walking into your store?

These are all things you need to decide beforehand so you’ll know when you’ve succeeded. You should also write these goals down and refer to them often.

The next step is determining whether or not your digital marketing strategy is working. There are a few ways of doing this but the easiest is to keep track of your website’s analytics.

You can see things like how many people have visited your website, where they’re from, and what search terms led them there. You can also see how many of those people actually turned into customers and much revenue you made as a result.

These figures will tell you whether or not your digital marketing is working so you’ll need to keep an eye on them.

How does digital marketing affect consumer behavior?

Your customers are always looking up product reviews, sizing charts, and store hours before they visit your location. Why?

Because it takes the risk out of shopping. They know what to expect if they decide to visit your store and it’s easy for them.

Why waste the time going to a store only to be disappointed by the selection or having to deal with pushy salespeople?

A positive consumer experience is one where the customer knows exactly what to expect. It’s why grocery stores are laid out in the same way and have the same departments in the same order. It’s also why big chain stores feel the need to tightly control their vendors and their product information.

It’s a game of managing customer expectations because if a customer has even the tiniest bit of disappointment, they will likely never return.

This is where your online presence comes into play.

Successful online marketing requires you to tightly control your brand message. You need to show the customer why they NEED your product and not the competitions. You need to create demand and show how this product can improve their lives.

The most important thing is actually having a real web presence in the first place. In an age where people expect to be able to find your website online, not having one at all virtually eliminates you from certain markets completely.

Can digital marketing be automated?

While some parts of digital marketing can be automated, much of it still requires work and upkeep. If you’re looking for a way to get rich quick with little effort, digital marketing probably isn’t for you.

That being said, most of the more popular forms of digital marketing can be automated to some extent. For example, you can set up a Facebook page and have it automatically post updates when you post a new update on your website. You can also create an “autobuy” email address that will automatically respond to interested buyers.

Automating as much of your digital marketing as possible is wise, but you will still need to check these things from time to time to make sure everything is running smoothly.

In addition, most types of online marketing only work if you have a good product. SEO works best when people are searching for something specific, and if your website isn’t up to snuff, you won’t get any visitors no matter how well you optimize it.

The same goes for social media. If you have a Twitter page that no one is following, and you post updates that no one is interested in, then you’re just spamming the internet.

If you’re willing to put in the time and effort to improving your product and employing digital marketing strategies, then you won’t have to worry about getting rich quick. You’ll get rich eventually.

Which is the best digital marketing agency in USA?

There isn’t actually an official ranking of digital marketing agencies or anything like that, but Egochi Inc. a renowned digital marketing agency is known to be the best in the world of digital marketing, and they boast impressive clientele. They’re especially good at SEO, including link building and keyword research.

They also offer PPC and social media marketing among other things. If you want a company that can handle all aspects of digital marketing for you, then Egochi might be the one.

You can also do your own research and find some smaller companies that offer the services you’re looking for. It might take a little more time, but it can also lead to finding a company that’s a better fit for you and your business.

What are the major forms of digital direct marketing?

There are three main forms of digital direct marketing: paid search, email, and online advertising. Within those three main forms, there are many different types of strategies.

Paid search is when you pay to be at the top of a list based on a keyword. So if you sell phones you could pay to be at the top of the list for phones. Online advertising is similar to paid search but you can display ads on websites or even mobile apps based on certain keywords.

With email you are sending emails to people based on their interests. The emails could be sent through your own website or through a platform like Facebook. There are two main types of email marketing. The first type is permission based where people have given you their email to receive communications from you. The second type is known as advert based where you send emails to people based on their interests.

The most common types of paid search are Google Adwords and Bing Ads. These programs allow you to set up ads to display on search engine results pages or on other websites that have agreed to show ads from those programs. The cost of your ad is determined by how much you are willing to pay each time someone clicks on your ad.

You can pay per click or pay per impression. When you pay per click, your ad will display each time it is clicked. If you pay per impression, your ad will display a certain number of times each day. The price you pay per click is cheaper when you choose to pay per impression.

You can also set the maximum amount you are willing to pay each day. This is useful if you are only looking to do some testing and aren’t sure how your ads will perform. If the cost of your ads exceeds your maximum daily budget, your ad won’t display once that maximum is reached.

You can also choose the keywords you want to show your ad next to or search terms.


Overall, digital marketing can be a very intimidating process. There’s a lot of numbers involved, and it can feel like you’re just throwing money at a wall to see if it’ll stick.

Never fear though, because if you keep at it and monitor your results, you should start to get a hang of it after a while.

I hope this digital marketing guide was able to clear your doubts and help you understand the basics of digital marketing in a better way.

If you need any support or have any questions or are looking for some serious digital marketing services please feel free to get in touch with us, our team is always here to back you up.

Thank you and Good Luck!

Back to Top