What Is Directory Submission? – How Does It Affect SEO?

Directory Submission
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Welcome to our comprehensive guide on directory submission! In this article, we will be discussing what directory submission is, the types of web directories available, the benefits of directory submission, and how to effectively submit your website to a web directory.

Directory submission is the process of submitting a website or web page to a web directory, which is an online directory that lists websites under various categories and subcategories. By submitting your website to a web directory, you can increase the visibility and credibility of your site, improve your search engine rankings, and reach specific audiences through targeted categories and subcategories. In addition, directory submission can help build backlinks and boost referral traffic to your website.

We will cover all of these topics in greater detail throughout this article, so keep reading to learn more about directory submission and how it can benefit your website.

What is Directory Submission?

Directory submission is the process of submitting a website to a web directory, which is a list of websites organized by category. The purpose of directory submission is to get a backlink to a website and to improve the website’s search engine rankings.

To submit a website to a directory, the website owner typically needs to provide the website’s URL, a brief description of the website, and the category or categories in which the website should be listed. Some directories charge a fee for submission, while others are free to use.

It’s important to note that the value of directory submission as a SEO technique has decreased over time, as search engines have become more sophisticated and prioritize high-quality, relevant links over a large quantity of low-quality or spammy links. As a result, many SEO experts no longer recommend directory submission as a way to improve search engine rankings.

What is a web directory?

A web directory is an online directory that lists websites under various categories and subcategories. It is a way of organizing and categorizing the vast number of websites that exist on the internet. Web directories can be general, covering a wide range of topics, or specialized, focusing on a specific niche.

Some popular examples of web directories include Yahoo! Directory, DMOZ (also known as the Open Directory Project), and Best of the Web. While these directories are no longer actively updated, they continue to be respected sources of information and can provide valuable backlinks to your website.

Types of web directories

There are two main types of web directories: free and paid.

Free web directories:

As the name suggests, free web directories do not charge a fee for listing your website. However, they may have specific submission guidelines that you need to follow in order to get your website listed. The review process for free web directories can take anywhere from a few days to several weeks.

Paid web directories:

Paid web directories charge a fee for listing your website. The fees can range from a few dollars to several hundred dollars, depending on the directory and the type of listing you choose. Paid web directories generally have a faster review process and offer additional features, such as higher placement in search results or the ability to include more information about your website.

Benefits of Directory Submission

While the value of directory submission as a search engine optimization (SEO) technique has decreased in recent years, there are still some potential benefits to consider. Here are the benefits of directory submission.

1. Increase visibility and credibility

Directory submission can increase the visibility of your website by making it easier for people to find it. When your website is listed in a web directory, it becomes easier for search engines to discover and index your site. This can lead to higher search engine rankings and more organic traffic to your website.

In addition, being listed in a web directory can also increase the credibility of your website. A web directory is essentially a list of recommended websites, so being listed in one can give your website more credibility and trustworthiness in the eyes of potential visitors.

2. Improve search engine rankings

Directory submission can improve your search engine rankings in a number of ways. First, having your website listed in a web directory can help search engines discover and index your site more easily. This can lead to higher search engine rankings, especially if the web directory is well-respected and has a high domain authority.

In addition, getting a backlink from a web directory can also improve your search engine rankings. A backlink is a link from another website to your own. Search engines view backlinks as a sign of the quality and relevance of your website. The more high-quality backlinks your website has, the higher it is likely to rank in search results.

3. Target specific audiences

Directory submission can help you target specific audiences by allowing you to submit your website to a relevant category or subcategory within a web directory. For example, if you operate a pet store, you could submit your website to the “Pets” category of a web directory. This will make it easier for people searching for pet-related products or services to find your website.

4. Build backlinks

As mentioned earlier, getting a backlink from a web directory

can be beneficial for your search engine rankings. Backlinks can also help drive traffic to your website, as people may follow the link to your site while browsing the web directory. In addition, backlinks can help improve the authority and credibility of your website in the eyes of search engines.

5. Boost referral traffic:

Directory submission can also help boost referral traffic to your website. Referral traffic refers to the traffic that is directed to your website from other sources, such as social media, forums, or other websites. When your website is listed in a web directory, it becomes more visible to potential visitors who may be interested in your products or services. This can lead to increased traffic to your website from people who discover your site through the web directory.

How Does Directory Submission Affect SEO

When a website is submitted to a directory, it typically receives a backlink from the directory. Backlinks are links from other websites that point to a website, and they are one of the factors that search engines use to determine the relevance and authority of a website. In theory, a backlink from a high-quality directory could help improve a website’s search engine rankings by demonstrating the website’s relevance and authority on a particular topic.

However, not all directories are created equal, and the quality of the backlinks that a directory provides can vary significantly. Some directories are well-maintained and provide high-quality backlinks that can be valuable for SEO. Others are low-quality or spammy and may even be harmful to a website’s SEO efforts.

To determine the value of a directory, it’s important to consider the following factors:

  • Domain authority: A directory with a high domain authority (DA) is generally considered to be of higher quality than a directory with a low DA. Domain authority is a measure of the strength of a website’s backlink profile and is determined by factors such as the number and quality of backlinks the website has.
  • Relevance: A directory that is relevant to a website’s subject matter is more likely to provide valuable backlinks than a directory that is not relevant.
  • Human editing: Some directories are manually edited by humans, while others are generated automatically by algorithms. Manually edited directories are generally considered to be of higher quality because they are more likely to exclude spammy or low-quality websites.
  • Spam: A directory that allows spammy or low-quality websites to be included is less likely to provide valuable backlinks and may even harm a website’s SEO efforts.

Directory submission can potentially affect SEO by providing a website with backlinks from high-quality directories. However, the value of these backlinks can vary significantly depending on the quality of the directory, and it’s important to carefully consider the factors mentioned above when deciding whether or not to pursue directory submission as part of an SEO strategy.

How to do Directory Submission

1. Research web directories

The first step in directory submission is to research web directories that are relevant to your website. Look for directories that are related to your niche or industry and have a good reputation. You can also consider the domain authority of the web directory, as higher domain authority can have a positive impact on your search engine rankings.

2. Choose a category and subcategory

Once you have identified a web directory that you would like to submit your website to, the next step is to choose a category and subcategory that is relevant to your website. It is important to choose the right category and subcategory, as this will help ensure that your website is listed in the most appropriate place within the web directory.

3. Create a submission

To submit your website to a web directory, you will typically need to create a submission. This will typically involve filling out a form with information about your website, such as the URL, title, description, and any relevant keywords. Some web directories may also require you to provide a reciprocal link, which is a link back to the web directory from your own website.

4. Submit your website

Once you have completed the submission form, you can submit your website to the web directory. The review process can take anywhere from a few days to several weeks, depending on the web directory. If your submission is approved, your website will be listed in the relevant category or subcategory of the web directory.

5. Monitor and update your listing

After your website is listed in a web directory, it is important to monitor and update your listing as needed. This may include updating your website’s information or adding new content to keep your listing current. It is also a good idea to check your listing regularly to ensure that it is still active and that the link to your website is functioning properly.


Directory submission is a useful tool for increasing the visibility and credibility of a website, as well as improving its search engine rankings. By submitting your website to relevant web directories and following best practices, you can effectively promote your website and reach a wider audience. Keep in mind that directory submission is just one aspect of a comprehensive search engine optimization strategy, and it is important to also consider other factors, such as on-page optimization and content marketing, to effectively promote your website.

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Posted on March 8, 2018 in Search Engine Optimization

Meet The Author

Jobin John
Jobin is a digital marketing professional with over 10 years of experience in the industry. He has a passion for driving business growth in the online realm. With an extensive background spanning SEO, web design, PPC campaigns, and social media marketing, Jobin masterfully crafts strategies that resonate with target audiences and achieve measurable outcomes.
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