7 Best Email Marketing and Automation Tools

Email marketing and automation tools
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7 Best Email Marketing and Automation Tools

Automating your email marketing is one of those things that will give you maximum benefit for minimum impact.

Research indicates that businesses that use automation software generate almost twice the number of leads than those just sending out standard broadcast emails.

It increases organic and targeted traffic to your website or blog, encourages engagement from your audience, and can turn subscribers into paying customers.

It can also help you to upsell to current customers and give a little nudge to previous ones.

Obviously, you need a reliable piece of marketing software that works with your budget. Here, we look at what we believe are seven of the best email marketing software and automation tools of 2018. We’ve looked at the various pricing tiers and the automation that each one provides.

Here are the top 7 email marketing and automation tools:

1. Mailchimp

This is an excellent email marketing service, offering a free plan which allows you to store up to 2000 contacts and send up to 14000 emails a month.

For larger businesses, or for more in-depth reporting, there are two paid plans at $25 and $199 a month, depending on your requirements.

One of the benefits to MailChimp is that it integrates with many other services, such as Facebook, WordPress, and Hubspot, and does so seamlessly.

However, the downside is that it is one of the most commonly used platforms, and even when customized, the email templates all look very similar and distinctive to Mailchimp.

2. ConvertKit

Originally built for bloggers, ConvertKit now serves e-commerce sites and other businesses. It’s a popular tool, allowing users to combine various triggers, such as new sign-ups or purchases to create all sorts of automation sequences.

There is no free plan, but they start from $29 a month for up to 1000 subscribers, which comes with full reporting tools.

For bloggers, authors and publishers, there are plenty of non-standard integrations such as BookLaunch, Gumroad, and other membership site plug-ins

3. MailerLite

Email Crush has a comparison of MailerLite and ConvertKit on their website, which is really helpful.

MailerLite works in a very similar vein to ConvertKit, but has a free plan for up to 1000 subscribers, with various packages going up to $50 a month for up to 15,000 contacts.

For a budget email marketing tool, this is an excellent choice.

4. SendLane

Sendlane is relatively new to the email automation market, but are growing steadily and have a solid reputation online.

There’s no free plan, but whether you have 1000 subscribers or 10000, you have access to the same features – you just pay more for more contacts.

It doesn’t have as many added features as other platforms, such as webinars and forms, but it does have a seamless landing page creator, and the whole thing is simple and clear to use.

5. Drip

For up to 100 subscribers, there is a free plan, but from then on, prices start at $49 a month.

They’re very focused on integrating social media into your marketing, which, given that many customers first engage with a company on Facebook or Twitter, is an excellent tool.

It’s possibly not the best site for a new-to-technology user, but for those accustomed to HTML formatting, it’s an excellent choice.

6. Active Campaign

For those with an e-commerce business, this is definitely one to look at. There are handy drag and drop features, making it super easy to get started on your campaign.

Pricing wise – there are various tiers with different features.

The most basic one is priced at $9 a month for up to 500 contacts but is very basic. The top-level costs $149 and gives you more support and reporting.

7. Sendinblue

Sendinblue is pretty serious about their marketing automation features and allows you to create multiple workflows and have them all running parallel to each other.

It also allows you to connect workflows into a chain, so as soon as one is completed, the subscriber is added to the next one. There’s also an incredibly long list of trigger actions.

The free plan allows you to send up to 300 emails a day to unlimited contacts, with the first price tier starting at just 19 euro.

The higher you pay, the more features you get, including advanced reporting and landing page builders.


All of these email marketing software and automation tools are great. Whilst all doing the same basic job, each one has its own selling point.

Whether you’re looking to use a basic free one, or an all singing and dancing one, there is a tool out there for you.

Image Credit: Photo by rawpixel on Unsplash

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Posted on November 1, 2018 in Digital Marketing

Author: Jobin John
I am the founder & CEO of Egochi. I share my knowledge and experience on a variety of digital marketing topics, including SEO best practices, social media marketing strategies, content marketing tips, and local SEO techniques. My goal is to help small businesses and marketing professionals stay up to date with the latest trends and techniques in the industry, and to provide them with actionable advice that they can use to grow their online presence and reach their marketing objectives.
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