Generate Sales: 15 Tips to Generate Sales Leads

Generate Sales
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Your online presence is one of the most important parts of your business. With the power of the internet, you are able to reach more people than you could ever dream of. The only problem is, most of these people don’t know who you are or what you’re selling. Sure, they might be interested in finding out, but how can you get them to listen to you? The answer: Generate Sales Leads.

As a business owner, generating sales leads is extremely crucial and today we will discuss about proven methods on how to increase your sales conversion rate and generate higher sales leads.

How to Generate Sales Leads?

Want to learn how to generate sales leads? Here are 15 effective tips to generate sales leads:

1. Focus on your target audience

This is a simple step but also an important one. What can you do to specifically address your target audience’s pain points? Next, find a way to get in contact with these people or have a way for them to contact you (this can be as simple as growing your subscriber base).

Promote yourself! Whether it be by word of mouth, handing out flyers, or setting up a website with information about your business and how/where people can get in contact with you.

This is where your ideal customer enters your sales funnel. Your first task is to get them to stay around and engage with your business by giving them a reason to do so (this is known as your lead magnet). From there you have to gauge their interest and carry on a conversation with them to see if they’re ready to buy.

2. Create a list of ways you can help your audience

This is your sales pitch and you want it to be clear, concise, and motivating. This is what is going to sell your product or service, so take the time to make sure it’s the best you can make it!

Also create a way for people to buy what it is you’re selling. This can be something as simple as a order form to fill out and send back in or a link to click to purchase something online.

Once they buy, make sure you follow up with them via email and social media and engage with them. This is important because it creates the relationship you need in order to keep them coming back to you when they want to buy something.

Write down every single one of those ways, so you can remember them when it comes time to pitch people for product/service deals or other opportunities! This will also help you with future sales pitches!

3. Study your market

You need to know how many people are interested in what you’re offering before you start pitching to potential customers. You can’t just go up to someone and say “Hey, I’m going to sell you this thing!” without any information about who they are and why they might want it.

There are several ways of doing this such as:

  • Run Facebook or PPC Ads aimed at your target market. You can set these up to run for as little as $5 and see what sort of response you get. At the end of the ad set the pitch to appear so you can see how many people click on it and take the pitch.

  • Informational interviews. Approach people in your field (make sure they’re in a position to hire you in the future) and ask them about how they got into the field, what their jobs involves, and how they would recommend you get started in it. This will help you create a marketing plan to show off your skills.

  • The old fashioned way: passing out flyers on campus or putting up posters in public places.

Whatever method you choose, you need to know how many people are going to be interested in your product before you can create a sales pitch. Otherwise, you could be spending more money pitching to no one!

4. Improve your product quality

You’ll find that most people don’t really care what kind of product you sell, as long as it works well. But then again, some people do! So you should focus on selling the best possible product at the best price while keeping in mind the needs of your target market.

If you’re selling something that doesn’t work well, you may want to consider changing the way you sell it. For example, if your product isn’t working very well for women, maybe you could change the packaging to make it more appealing to men. Or perhaps try different colors or designs?

5. Connect with your audience

There are both traditional and modern ways for you to reach out to your audience.

Let’s look at some of the traditional yet highly effective strategies:

  • Advertising in relevant magazines

  • Attending conferences

  • Organizing Events

  • Setting up a booth at a local trade show

  • Direct mail campaigns

When it comes modern day strategies to reaching your audience, some popular choices are:

Again, research is going to be important here so you can pick the best way to spend your money to get the most exposure for your product.

6. Use social media to reach new customers

You can use social media in order to reach new customers and build relationships with existing ones!

You can easily achieve this by spending on ads then create focused retargeting ad campaigns to showcase your products and services to new customers.

Be sure to have a strong social media presence so that people can learn about your business from their friends, not just from advertisements.

Follow the advice of a professional and follow these guidelines to get more sales from your website:

  • Don’t bombard people with too many ads, instead try to make them feel special by giving them something they can’t find anywhere else.

  • Use “promoted posts” (i.e., you post an ad for a product or service that someone has already purchased). If you’re not sure if this is going to work, then don’t do it!

  • Make sure that you have some kind of “like button” on your site so that when people click on it, they are taken directly to your store page. This will also help you sell more products and services.

  • Create a community where you encourage people to share their experiences with your company and other companies in the industry. You can do this through blogs, forums, etc…

  • Try to create a positive image of yourself and what you do.

  • Provide value to your audience as much as possible.

  • Be consistent with all of these suggestions.

  • And lastly, but certainly not least, be patient! It takes time before people actually see the results that you want them to see. They might even give up after one visit or two visits, but eventually they’ll come back again and again until they finally buy from you!

Give them a chance to win something:

Let’s face it, everyone likes to win something for doing something even if it’s small. It gives them that sense of accomplishment and makes them feel appreciated for being a loyal follower. Plus, it doesn’t hurt that you’re rewarding them!

But don’t just give anything away, make sure that what you give is worth it and not cheap or insignificant.

  • Be creative with your prizes!

  • Set a deadline (and make sure you meet it!)

  • Don’t give something away just because you feel bad for someone, instead try to connect with that person and find out what they like.

  • Understand that some people will try to take advantage of your generosity so make sure you set some ground rules to make the contest as fair as possible.

  • And lastly, but certainly not least, be consistent with all of these suggestions.

Give them something for free:

  • Similar to the last tip, people like getting things for free. However, you can’t give them something they could easily find elsewhere for free (i.e., an eBook on Amazon). Instead, you want to give them something unique that they can’t get anywhere else.

  • But, and this is a big “but”, you have to make sure that it’s worth their time! If the content that you’re giving away is not helpful or valuable to them in some way, then they’re going to feel ripped off and they won’t come back.

  • Give your readers something that they can use and apply to their everyday life.

  • Make sure that what you give away compliments the content of your posts.

  • A good example of this is the “free workbook” that you can find on this site. It goes hand in hand with the content that you’ll find on this site.

  • Understand that some people will try to take advantage of your generosity so make sure you set some ground rules to make the contest as fair as possible.

  • And lastly, but certainly not least, be consistent with all of these suggestions.

Ask them for something:

  • This seems contradictory to the other tips, but some people are reluctant to ask their audience (or anyone for that matter) for help. They feel as if they’re burdening the other person or asking for something unreasonable.

  • However, you’ll be surprised at how many people are willing to help if you just ASK.

  • You don’t have to do it in a rude way either. Make your request polite and understand that they’re probably get a lot of these types of requests.

  • Make sure that what you’re asking for is reasonable and won’t take up too much of their time.

You could ask them to fill out a survey, ask them questions about themselves, or ask them to do something interactive with you.
And lastly, but certainly not least, be consistent with all of these suggestions.

You can also utilize social media groups, communities, trends, videos, to enhance your outreach strategy via social media.

7. Provide exceptional customer service

Good customer service is the cornerstone of any business. Think about it: no matter how good your product or service is, no one is going to buy something that doesn’t have good customer service backing it up. That’s why it’s so important that companies pay attention to this area. Good customer service is the difference between making a sale and losing a sale.

  • A good customer service team will help you retain customers and continue getting repeat sales from them in the future!

  • By focusing on good customer service, you can help ensure that your business continues to grow.

  • Good customer service can also determine whether a potential customer becomes a loyal customer or not.

A good customer service representative should be able to easily relate to the problems of your customers. Think about your favorite store or restaurant. Chances are the reason you continue to do business with them is because the employees seem like they care about your experience there.

Of course, customer service is more complex than that. It also involves the way you interact with your employees as well. You can have the most helpful, cheerful, dedicated employees in the world, but if management isn’t on the same page, cracks will start to show. The point is good customer service starts from the top and needs to be reinforced constantly.

8. Set monthly sales goals

Remember to have a sales goal every month or week; this will help you keep track of your business growth and motivate you to reach your goals!

These are the numbers you need to hit in order for your business to be profitable and grow.

You need to figure out how much you need to sell each month in order to meet your goal. The first step is to determine the average amount of sales that your business does on a daily basis. You can do this by looking at the till tapes from over the past few months. Take the total amount of money that has been rung up and divide it by the number of days that you’ve been open. If you’ve been open for more than a month, you can take the average amount of sales over the past month or so.

When you have that number, multiply it by 30. This will give you the approximate amount of sales that your business does in a month and will allow you to set your monthly sales goals.

For example, if your average daily sales are $50, then 50 x 30 days = $1,500. This means that you need to sell at least $1,500 worth of products every month in order to meet your goals.

Now that you know what your monthly sales goal is, you can set weekly and daily goals for yourself. You can also do this with your profits as well. For example, if you set a goal of making $200 in weekly profits, you would divide that by 7 days and try to make $30 in daily profits.

9. Reinvest your profits into the business

Be sure to have a plan for what you’ll do with the money you make. This will motivate you to work harder and smarter!

Once you see a steady increase in your profits, it’s time to take the next step and invest those extra profits. In other words, don’t just save them because you could be losing out on better opportunities if you wait too long!

You can choose to do this in many different ways and I will discuss a few of the main ones that are popular among small business owners.

  • Grow your marketing budget

  • Enhance your product line based on demand

  • Strengthen your weak departments

  • Save profits for emergency purposes

  • Lower down outsourcing cost

One of the smartest things that you can do is to save at least 10% of your profits in case you suffer a loss in the future. You never know when adversity is going to hit and it’s always good to have some savings.

One good way to determine whether or not a potential investment is worthwhile is to compare it against your monthly profits. If an opportunity costs more than a month of profits, then you probably shouldn’t bother with it.

Since we want to get the most from our money, we’ll go with this strategy. We can save a little and still be safe, but we won’t miss out on too much potential profit.

10. Build relationship with your potential clients

You will need to focus on building relationships with your potential clients. They are the ones who are going to buy your products or services, so you shouldn’t take them for granted or else they might go to a competitor! Be sure to give them personal attention and remember their likes and dislikes.

You decide that the best way to attract more customers is to get to know them better so you take the next week to talk with everyone.

If you are into face to face dealing or digital business use these methods:

  • Feedback forms

  • Membership cards

  • Email Sign up bonus

  • Coupons for people who share your social media post

  • First 10 customer discounts on new launch products

  • Birthday wishes along with promotions

By following few of these methods, eventually, word starts to spread that the business owner as well as the staff is a friendly sort who are easy to talk to which causes an increase in customers.

Following up with your potential and current customers is also a good way to make sales. Be sure to stay in contact with them!

11. Partner with other businesses

You can also partner up with other businesses and offer promotions through them in exchange for a percentage of the profit. This is a great way to increase sales because you’re getting the word out about your product without having to do the leg work of selling it yourself!

12. Create a sales funnels

A sales funnel basically takes people who are interested in what you’re selling and guides them through the sales process until they make a purchase.

An easy way to trigger customer Awareness, Interest, Desire, and Action is to use a sales funnel.

A sales funnel is a system that guides prospects through the various stages before they become buyers. One common sales funnel is to have a landing page that introduces your product. Then, use an autoresponder series to educate prospects and move them through the various stages.

Prospects must go through a series of stages before they become buyers. These stages are Awareness, Interest, Desire, and Action.

  • Awareness: The Awareness stage is the first stage where the prospect is not even aware that they have a problem. At this stage, you want to introduce your product to your prospects and educate them on why they have a problem and how your product can help them.

  • Interest: When prospects reach this stage, they become more aware of their problem and have given it some thought.

  • Desire: At this stage, you want to provide more information on your product and keep educating them on how your product can help them

  • Action: At this point, prospects are ready to buy and are just looking for that extra incentive to push them into buying.

When prospects become buyers, you want to carefully nurture them into repeat buyers. This is called the Viral Marketing model. Prospects become buyers who then become marketers for you by word of mouth.

13. Invest in search engine optimization (SEO)

Search engine optimization is the core of digital marketing and helps your business to be seen through search engines. It ranks your website for multiple targeted ROI focused keywords.

When your potential clients search for these keywords on search engines they would find your website and connect with you for the products and services you are offering.

SEO is a detailed and lengthy process however the fruits of it can be enjoyed for a very long time.

It is highly recommended that if you are not familiar with the SEO process, don’t even try it as it could harm you more than it could benefit you. It is advised to hire a SEO professional to get the job done.

14. Track your sales

Now it’s time to get out there and sell! Be sure to keep good records of your sales so that you know what’s working and what isn’t. You can do this by keeping a spreadsheet or simply writing it down on a notepad. This way you can analyze it and figure out what you need to do next time.

15. Stay true to your business

Don’t forget why you got into the business in the first place! You probably had a reason, so make sure your business stays true to that reason and that it benefits you as well as others.

Finally, make sure to have fun! Doing this sort of thing can be stressful sometimes so don’t forget to take a break every now and then.


You’re now at the end of the guide. You have learned a lot about how to grow and generate sales leads for your business.

I hope you now have multiple killer ideas on how to utilize this resource and bring it into action and in case you need help feel free to get in touch.

Good Luck.

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Posted on October 22, 2020 in Business Development

Meet The Author

Jobin John
Jobin is a digital marketing professional with over 10 years of experience in the industry. He has a passion for driving business growth in the online realm. With an extensive background spanning SEO, web design, PPC campaigns, and social media marketing, Jobin masterfully crafts strategies that resonate with target audiences and achieve measurable outcomes.
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