4 cost effective ways to grow your business online

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Starting from the basics

When someone starts a business they also start a website as there is a huge online market for the products/services to be offered too. A website is normally a place where one updates detailed information about the products/services and deals etc.. Almost every website has basic pages like about us, contact us, products/services etc. however a 41-Types-Digital-Marketingwebsite is merely an online visiting card of your business or say a portfolio. Now when you have your website up and running for the world to see, a very big question comes to the mind. What’s next?

Something to think about, you’re not going to get orders just because you have a website. An effective website encourages any visitor to spend more time on your pages and know your product more which increases the chances of cracking a sale however how to bring visitors? Three word answer “promote your website“. You need to spread your website’s name around and attract online user’s to visit your website but how precisely would you bring the web traffic to your website?

Four most effective online marketing methods:

SEO (Search Engine Optimization) (On-Page)
There are a couple of solutions to this riddle, the first one would be SEO (Search Engine Optimization), this method gets your website optimized as per search engines and with regular SEO strategies you can get your website on top of search results. There are two types of SEO off-page seo and on-page seo this one is on-page seo. What is SEO? It is strategically planned steady marketing solution which provide’s you a long term organic search benefit. In short, you stay on the first page of Google for a long time. It takes around 2-3 months for the results to appear online and it is recommended that you try this method for a minimum of 6 months. This will help you maintain and long term organic search position on search engines like Google. A low cost marketing solution which would range around $200-$300 per month to maintain your websites on-page seo. Hire professional SEO company write to [email protected] Remember, this is an organic search strategy which keeps your business website on top of search engines with natural search results also called organic search results.

PPC (Pay Per Click)
The second way is a focused one, oriented to increase your sales volume by investing in pay per click advertisement on platforms like Google Adwords or Bing Ads where you can pay Google/Bing for keywords and the search engines bring your website on top of the search results giving you higher chance of being seen when someone searches for your business related keyword. Example: If you sell flowers then you should choose keywords like Buy Roses, Buy Lilly’s etc to advertise on therefore when someone types on Google “Buy Roses” your page appears on top on search results and if you have a website that takes orders online then there is a 85% chance that the customer will place the order online. This process is expensive and people end up spending around $200-$300 per day to get the best results, business’s choose this option when they have an advertisement budget of around $5000-$6000 per month. This advertisement strategy has higher sales ratio for your business.

Email Marketing
Third one is email marketing now there is a fine line between email marketing and spamming. Sending one email in a given 15-30 days to millions of emails would be considered an ethical email marketing strategy however sending multiple offers, deals.to may emails would be spamming. So, email marketing this method is proven to provide 12% ROAI, (Return on advertisement investment) however to start this marketing method you need a huge email database and tools to start sending emails to the inbox. Many business’s get this done by hiring marketing like Egochi to get the email marketing process rolled out. As a company Egochi has huge quality email database and also have dedicated email marketing team to manage your business marketing.  The cost range of getting an email marketing team along with fresh email database is $300-$400 per month.

SEO (Off-Page)
The fourth one would be using off-page seo tactics like posting articles, writing blogs, forum marketing, video marketing, writing on social networking sites, directory submission and more… now there is a lot more to it however this process would take your website to a whole new level, you would need to write a lot of things and spread it on many websites where you think people would read it and then keep on posting new things to keep the audience engaged. This is an effective online marketing strategy and is called off-page seo. Egochi, provides you with your very own off-page seo team which takes care of the entire off-page seo process. This is an ongoing process and no stopping as your team post and replies back to customer queries and spread messages and articles all over so if you don’t respond back that’s bad for business. Off-page SEO makes your business spread out on the global online interactive websites giving it a huge exposure. Price Range: $800-$1500 per month.

So, if you are looking for complete online marketing suite which includes all marketing methods: SEO(on-page and off-page), PPC, email marketing, social media and all online social sites then you are looking at a price of $5000-$6000 however if you want to start slow and increase the investment with time them you can choose any of the above marketing strategies. Egochi professionals are available to take on your marketing requirements providing you with marketing solution that delivers results. Grow your business with Egochi.

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Posted on September 12, 2015 in Branding, Business Development, E Commerce, Search Engine Optimization

Author: Jobin John

Jobin is the founder & CEO of Egochi, a United States digital marketing agency specializing in SEO and content marketing that helps businesses grow online. He is well known & respected for his expertise in the search engine optimization industry and has helped a huge number of local businesses grow their business.
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