How to Drive Fresh Traffic to Your Old and Dead Blog Post

How to Drive Fresh Traffic to Your Old and Dead Blog Post
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How to Drive Fresh Traffic to Your Old and Dead Blog Post

Do you want to attract some fresh traffic to your no-longer active blog post? In this article, we will learn about how to Drive Fresh Traffic to Your Old and Dead Blog Post?

Sometimes, it’s so frustrating to see your blog posts having less and less traffic. If you have some posts that need traffic revival, these are 5 tips you can use to drive fresh traffic to your old and dead blog post:

If you haven’t created this section on your blog already, you should start creating one. That’s because this section is very useful to let your visitors know about blog posts that they should read.

It is different from ‘popular posts’ section because popular posts are simply posts that got read many times. Featured posts are posts that you consider great for your visitors to read.

It can be taken from new posts or old posts. This section will help you to revive traffic to your inactive post.

Also, Read 5 tips for producing great content

2. Refer to your old blog post in your new post

When you write a new post, you can refer your visitors to your old post as well. This is a simple way to drive some traffic to that particular blog post.

However, this new post should be relevant with your old post because if you just recommend a post to your visitors while it is not relevant with the content of your post, no one will visit that blog post.

The more relevant the content, the more people will check it out.

3. Write a follow-up blog post

Another trick to drive traffic back to your old blog post is to write a follow-up post, a post that is a continuation of your previous post. If possible, you can write more than one follow-up posts if the response from your readers is good.

You can look at the comment section to see if they’re interested in seeing another follow-up post or not.

When you have several follow-up posts, you can create a series of those blog posts and make it sticky on your blog.

4. Drive some additional backlinks to your old post

This method is good to boost more organic traffic to your old post. First of all, check your post’s rank for the keyword that you target. If it’s not on the first page of search engine result, find out in which page your old post belongs.

Then you can boost the rank of your old post by pointing more backlinks to it. It is better to put high-quality backlinks from popular and relevant websites so that you can see the effect immediately.

This will help you to drive more traffic to your old post. However, if you want to succeed with this method, you need to monitor your rank from time to time.

5. Update your blog post

The last way to drive traffic to your dead blog post is to update it. By adding more content into it, search engines will reindex your dead post and give it a better place in the search engine result page.

Of course, you need to give your dead post a significant update in order to attract search engine bots to reindex your website.

Remember that search engines love fresh content, so it will help your post to rank higher if you update it by adding some unique content to it.


Those are 5 tips you can use to drive fresh traffic to your old and dead blog post. The little traffic that you add to your inactive posts will help you to increase the overall traffic to your blog.

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Posted on April 24, 2018 in Content Marketing, Search Engine Optimization

Meet The Author

Jobin John
Jobin is a digital marketing professional with over 10 years of experience in the industry. He has a passion for driving business growth in the online realm. With an extensive background spanning SEO, web design, PPC campaigns, and social media marketing, Jobin masterfully crafts strategies that resonate with target audiences and achieve measurable outcomes.
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