How to Rank on Google Simplified

How to Rank on Google
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How to Rank on Google Simplified

Let’s face it. With so many articles and tutorials on the topic of SEO, growing your business online can seem like an uphill battle you will never win and lays you stranded when you think on how to rank on Google?

What if you could get your hands on a realistic guide that will increase profits from your website?

Would you be interested to know about how to rank on Google?

Let me share with you the basic principles of organic SEO and what you need to do to get on the first page of Google.

Keyword research

Keyword research is essential both for newbie bloggers and seasoned bloggers.

Whether you are starting a new blog or a writing a new post, it’s best that you research your keywords well. Maintain niche relevance at all times.

Choose wisely, some keywords might not be worth pursuing at all.

Make sure that your keywords are being searched enough, with a medium or low competition, and a good click-through rate. The level of difficulty to rank on the first page of Google will vary as some keywords have very big competition and some have medium and low competition.

While doing your keyword research you always need to remember it’s about getting traffic to your blog; nothing else.

Your prime focus is to rank on Google and get those visitors coming to your blog.

Tools like Ahrefs and BuzzSumo are excellent resources that help you choose your keywords. I am not a big fan of Google Keyword Planner as it can at times be misleading and inaccurate.

Quality content

Now that you have done your research and got the right keywords to focus on, its time to start writing quality articles.

Some would argue that you need to write first and add keywords later.

But from my experience, you can write better articles if you have researched your keywords beforehand.

Let your articles be in the range of 400 to 700 words, which is the most suitable article length. If your post is longer than that, your reader is most likely to get bored however if you can offer benefit and value to a lengthy article then readers will definitely stick to the page regardless of the article length.

Convey no more than one idea in a post and do not duplicate content. Be unique and be creative.

Several of the on-page SEO practices go hand-in-hand with writing quality content.

Let’s hop on to on-page optimization to see how you can leverage it to your advantage.

On-page optimization

On-page SEO optimization is nothing but optimizing your posts for search engines so that they can be easily indexed and ranked on search engines like Google and Bing.

Now, there are over 8 tips that you should follow to optimize your articles to receive the best possible return.

  • Use keyword rich tags
  • Use keyword categories
  • Use keywords in the title
  • Use keywords in URL
  • Use keywords in the post (Preferably within the first 160 characters of your post)
  • Use keywords as anchor text or hyperlinks
  • Use keywords on images (Alt Tags)
  • Use keywords on Meta Data

The above points are very self-explanatory. If you are having any doubts or require help, please leave me a comment and I will get back to you. However, for now, let’s move on to the next ranking metrics of how to rank on Google.

Off-page optimization

Off-page SEO optimization primarily consists of link building.

You can build links back to your articles by following various strategies. You can leave comments on blogs, request for backlinks, or do a lot of guest blogging.

Guest blogging is the current trend and it’s an excellent means to get quality backlinks from top-ranked blogs.

Backlinks are nothing but links that are pointing back to your site or article. All you need to ensure is you get links from relevant & high-quality sites. The more quality links that you can get the better it gets for your website rankings.

You can also learn more about Link Building by following this guide here: What is Link Building & How does it benefit in SEO?

Website SEO Analysis

If you are going to start the SEO process on an existing site then you definitely need to start with your websites SEO analysis.

Keywords forming the primary part of any SEO campaign, the below checkpoints cover the various aspects of Keyword usage. So, ask these questions to yourself and analyze your site.

  1. Do you have your focus keyword in your Page Title?
  2. Do you have your focus keyword as part of your Page Meta Description?
  3. Do you have your focus keyword at the beginning of your Headline(H1) and H2 – H3 Tags?
  4. Do you have your focus keyword in your BODY Tag, links (anchor text) with special styling?
  5. What is your Keyword Weight or Keyword Density?
  6. Do you have your focus keyword in the first 500 visible characters of your post/page?
  7. Do you have your focus keyword as part of your IMG ALT Tag?
  8. Is your URL Accessible by Robots(Robots.txt)?
  9. What is the Readability level of your blog/web page?
  10. Do you have your focus keyword in your WebSite/Blog Title?
  11. Do you have your focus keyword as part of your WebSite/Blog Meta Description?
  12. How many keywords are rich inbound links pointing to your site/blog, post/page?
  13. How social is your post?
  14. What is your post length? Are you meeting Google’s quality standard?
  15.  Are you targeting the right keywords?

If the answer to all the above questions is Yes then kudos, you are on the right track and have a better chance to rank higher on Google. If not, then your focus should be to fix these issues and improve your rankings.


This brings us to the end of “How to Rank on Google Simplified” and hope you can use it to leverage your online business.

Don’t forget to share this article with your peers & spread the good word.

Thank you for reading.

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Posted on March 31, 2018 in Search Engine Optimization

Author: Jobin John

Jobin is the founder & CEO of Egochi, a United States digital marketing agency specializing in SEO and content marketing that helps businesses grow online. He is well known & respected for his expertise in the search engine optimization industry and has helped a huge number of local businesses grow their business.
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