If you have been wondering about how to rank your local business, you are on the right path when it comes to optimizing your local audience. Many people will think of how to improve their businesses using the World Wide Web since it comes with bigger platforms and options to reach the world but forget their most valued customers.
These are the locals in your area. Getting the local community to understand, associate with and use your services or products creates more impact especially if you are a new business.
You can use a number of methods to know how to rank your local business and to improve on local business ranking and take good advantage of the home market. Your local area could be your neighborhood, town, city or even state. There are more localized ways of getting your people to recognize you more.
The best way to spread the news is by using those near you. Getting the locals interested and passionate about you definitely impacts the bigger community as the locals will talk about it. So how do you rank better in local terms? Here are a few pointers on how to rank your local business and turn your local area into your main business hub and make more money in the process.
How To Get Started With Local Ranking?
The first step is to register your business in Google My Business, You can use GMB to become more prominent when it comes to your area. The fact is that more and more people are using Google My Business to find their way around.
This puts you in a position of getting yourself easily noticed. You can do this even if you do not have a website to back up your business. The option allows you to put up information on how to rank your local business is about your location, contacts, business name, what you do, business photos and videos.
The more interesting you become here, the more highlighted you are. Getting listed and highly ranked in your area comes with the advantage of giving your business prominence anytime someone searches the area you are in.
If the searches are localized to these services they need and you happen to have a profile optimized for your business, you will definitely rank very highly. This will work for you even if your search engine general rankings are really low.
What is the Link Building technique for Local Ranking?
You can take advantage of local link building. Link building is one of the most powerful ways to optimize your website and blog. You can now channel this whole strategy to websites and blogs that suit your local area and you should know how to rank for local terms as well.
There are definitely many other people that have businesses and in some cases similar to yours. Log into their sites and blogs and start talking on their forums. Comments and create backlinks that will easily open the local members to your site.
Make sure you post interesting and helpful comments about the issues posted and add the fact that you are from around the area. This will open up better chances for you to get more people from your local area looking for you.
How to build your local business reputation using Citations?
We recently wrote an awesome article on Local Website Citation which explains why Citations are important? and how to utilize them in order to rank your local business?
Basically, building citations is a process of placing your business Name, Address & Phone number on multiple channels such as business directories, Apps, government databases, Educational sites and local websites.
The more relevant your citations, the more reputation it earns in the eyes of search engines and boosts your local business ranking.
Also, ensure you build citations on a high number of relevant websites as in this case numbers definitely matter.
I highly recommend reading our article on Local Website Citations for more information on this topic.
Why are Reviews important for Local Business Ranking?
Reviews are the pillars of your business, so ensure you get as many reviews as you can from your customers for your citation listings on sites like Google My Business, Yelp, Facebook business page and more.
As per Google, reviews are a part of their local business ranking factors. The best way to request a review is to contact your existing customers and send them a direct review link requesting them to fill it in.
The review links can be sent over to them by many different channels such as text, email & even direct post. I prefer the text way as many of my customers spend a lot of time on their phones.
However, the essential part of business reviews is for the business owner to reply back to all positive & negative reviews, this not only builds your business reputation but also tell search engines that you care about your customers and are available to respond to any grievances.
Does Social Media help in local business ranking?
Login into as many social media sites as you can and join circles and groups that are localized to your area. People that come from the same locality are now creating pages and platforms that talk about the activities and businesses running in their areas.
This will open up greater advertising opportunities. Commenting, making posts and even engaging in the social forums will give you a good chance of back linking on these sites. Getting people to follow you from here is dependent on how helpful and witty you are when it comes to giving information and talking to others online. This calls you to improve your social site interaction skills for the effectiveness.