How to Steal Your Competitors’ Backlinks in 3 Easy Steps

Steal Competitor Backlinks
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One of the best ways to improve your SEO is by learning from your competitors. If you are able to get a better understanding of what they are doing, you will be able to adapt some of those strategies and apply them to your own site.

The first step in learning from your competitors is copying their backlinks. Backlinks have been shown time and again as being an important ranking factor in Google’s algorithm and it makes sense that if someone has a lot more backlinks than another website, then their website should rank higher (assuming other factors are equal).

There are many tools out there which allow you to spy on other people’s websites such as Ahrefs, MajesticSEO, Open Site Explorer and Moz Referring Domains etc.,

Backlinks are a vital aspect of SEO.

They help you rank higher in search engines, improve your website’s credibility and authority, and drive more leads from organic traffic.

Backlinks from authoritative sites also help improve the user experience on your website by making it easier for users to find what they’re looking for on your site through Google’s Knowledge Graph.

So why would understanding competitor backlink profiles be important?

First off, if you want to build a strong link building strategy that works over time—and not just get lucky with one or two big links—you need to know which types of links are working well right now so that you can replicate them.

Additionally, understanding competitor backlink profiles can help you determine which types of content are most valuable in terms of driving quality traffic and improving brand visibility while also helping indicate where they’re getting their high-quality links.

Step 1: Make a List of Your Competitors

You can easily find your competitors online by using the steps below:

  1. Visit Google Search and look up the keyword you want to compete and rank for your business.
  2. Make a list of websites that are currently ranking, usually start with the top 5 websites.
  3. Repeat steps 1 and 2 using other competitive keywords for your business.
  4. Open an excel file and create a list of competitor websites.
  5. Done.

Step 2: Use Backlink Checkers

Enter your competitor’s website URL on backlink checkers like Ahrefs, SEMrush or Moz site explorer.

You can also do this using every webpage of your competitor that is ranking for the specific keyword. Once you enter the URL into the backlink checker tool, you can easily find how many backlinks point to the specific ranking webpage.

Now, filter out DoFollow and NoFollow backlinks.

Dofollow backlinks have more value and help in moving the website up the ranks faster, hence, we will focus on copying our competitor’s DoFollow links.

You can easily export the list of competitor backlinks into an excel file and save it for your reference and research.

Save these backlinks and move on to the next step.

Step 3: Reach Out to Sites that Link to Your Competitors

In the previous step, we used backlink checkers to find competitor backlinks, now we will reach out to them and persuade them to link your website.

You can either try emailing them or social media messaging them, but if you don’t get a response, don’t give up. Keep trying after a few weeks’ time, until they respond or they’re tagged in a post on social media by someone else who is also reaching out to them.

The smart way to persuade them is by creating some awesome content even better than your competitors and then reaching out to the sites on your excel list and showing them how advanced and informative your webpage is and how it can benefit their audience.

This works 75% of the time.

Sometimes, the site owner may ask for money in return for a backlink on their website. This is against Google’s policy so be careful.


In this article, we’ve covered 3 practical steps to help you steal backlinks from your competitors. But here’s the thing: You could go on and on with different strategies to do so. The key is simply to get started and take action, even if it gets messy sometimes. After all, no one got good at link building overnight, right?

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Posted on June 20, 2022 in Search Engine Optimization

Meet The Author

Jobin John
Jobin is a digital marketing professional with over 10 years of experience in the industry. He has a passion for driving business growth in the online realm. With an extensive background spanning SEO, web design, PPC campaigns, and social media marketing, Jobin masterfully crafts strategies that resonate with target audiences and achieve measurable outcomes.
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