27 Strategic Tips To Increase Website Traffic

A - Z Guide To Increase Website Traffic
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27 Ways to Increase Website Traffic

Do you want to increase website traffic? You’ve had a website for your business for years now. Perhaps you hired a high-end web design agency to create an online brochure that rivals a work of art. Perhaps you partnered with a local shop to build you a set of Internet tools to help your business run more smoothly. Perhaps you even hired a local freelancer to work under your in-house marketing department.

You’ve probably already thought seriously about web traffic:

  • How to increase website traffic
  • How to get more targeted web traffic
  • How to learn more about your customers and potential customers using website traffic analysis
  • How to get more of your visitors to become buyers or clients

Here is a sneak peek into the ways to increase website traffic:

1. Optimize Your Website (SEO)
2. Focus on Directories
3. Let Search Engines Find Your Content
4. Exchange Links
5. Buy Ads
6. Buy Banner Ads
7. Participate in a Banner Exchange Program
8. Start Link Building
9. Pay for Clicks
10. Set Up an Affiliate Marketing Program
11. Use Smart Public Relations (PR)
12. Use E-mail marketing
13. Use Off-line Marketing
14. Run Regular Promotions
15. Get Published
16. Post Content to Your Website
17. Ask for Reviews
18. Write Briefs
19. Create a Newsletter
20. Post in Chat Rooms /Forums
21. Give Away Free Stuff
22. Give Awards
23. Run a Contest
24. Join Local Business Associations
25. Create an RSS feed
26. Be Accessible
27. Be a Good Internet Citizen

If you can’t find the answer to your specific question, use our contact form to send it to us. We maintain an extensive Internet Marketing FAQ, and we would love to add your question to our list.

Understanding Website Traffic Before Increasing It

When most people think of website traffic, they think of people – people seeking information, people filling out forms, people shopping, hopefully buying, people returning to buy more.

Though most think of individual people when they think of site visitors, technically speaking, websites are not actually visited, even in an electronic form. In a sense, there is no such thing as a site visitor. Instead of saying a person visits a site, it is correct to say that a person’s user agent requests files that are retrieved from a website and rendered at the person’s personal computer, thus creating the website traffic. The traffic is your site being sent to the person’s computer after being invited by a user agent.

In a sense, your website is the visitor. Your website visits the people you have been thinking of as visitors.

Quality Traffic Vs Fake Website Traffic

User agents are basically different types of software/bots that request files from your web server. A road is likely to be used by an automobile driven by a person on his or her way to work, by a cyclist out for exercise, by a person walking across the street, by a semi-truck hauling goods, and even by the occasional opossum or deer crossing the street. Just like roads get used for lots of things for many different reasons, your website gets used to lots of things for many different reasons. The most common user agents requesting your website are web browsers operated by a person, but your site is most likely used by other agents, such as crawlers, robots or spiders.

The World Wide Web Consortium states that “User agents include HTML browsers and other types of software that retrieve and render Web content.” They further state that a user agent is “Any software that retrieves and renders Web content for users. This may include Web browsers, media players, plug-ins, and other programs — including assistive technologies — that help in retrieving and rendering Web content.”

– from W3C: User Agent Accessibility Guidelines 1.0.

Website Traffic from Crawlers, Robots, or Spiders is not considered an Increase

Many terms are used to label the software programs used to index websites. Most refer to them as web crawlers, web robots, web bots, or spiders. Web crawlers, robots, and spiders are used by many companies to retrieve information about your website. They are often automated and are programmed to simply follow hyperlinks throughout the web. Search engines are the most well-known users of spiders, but others use them as well. All in all, crawlers, robots and spiders make up a significant number of the “website visitors” for a well-established site.

The Google robot, known as Googlebot, will visit a well-established site several times a day to check for updates. Of all the spiders who traverse the sites for which we have weblog access, Googlebot is by far the most active, on average around twice as active as the Yahoo! crawler and six times more active than the new MSN bot spider. On their website, Google refers to Googlebot as “Google’s web crawler” and as “Google’s web-crawling robot.”

Another common web crawler is the ia_archiver, which crawls sites in order to create and maintain a complete historical backup copy of the web, located at Archive.org, and also is used to provide screenshot thumbnail images for Alexa.com, which uses the Google search engine.

Crawlers, robots, or spiders are also used by companies that offer link checking or link validation services, and by companies that harvest company contact information or email addresses for sale.

More Information on Crawlers, Robots, or Spiders

Lists IP addresses of search engine spiders can be traced by it’s IP address, also by links to resources on spiders.

Measuring the Increase in Website Traffic

When we talk about Ways To Increase Website Traffic, we’re really talking about several different things, including increasing hits, increasing page views, increasing sessions, and increasing unique visitors. For some sites, increasing pageviews will be the immediate goal because the concern is that the vast majority of visitors view only one page of the site, then leave. For others, the immediate goal will be to increase the number of unique and return visitors.

Because there are multiple metrics available to webmasters when reporting traffic, a great deal of confusion surrounds the whole affair. Many webmasters prefer website hits when they report their traffic. While many people have asked about increasing hits, website hits are not a very good measure of the success of a site.

First, let’s take a hypothetical tour of the process of measuring website traffic. Imagine Hypothetical Jim visiting the home page of a new website he learned about on Google.com. Hypothetical Jim visits the home page, then visits the “About Us” page, which he bookmarks. Later, Hypothetical Stu visits the home page, then leaves the site. Later that evening, Hypothetical Jim returns to the “About Us” page using his bookmark and clicks on the link to the “Contact Us” page. After looking over the page, he leaves the site.

From the text description above, you can determine that: (1) the site has had 2 unique visitors, Hypothetical Jim and Hypothetical Stu; (2) the site has had three unique visitor sessions (two for Jim and one for Stu); and (3) the site has had 5 page views (4 by Jim and 1 by Stu). You may wonder whether to count Hypothetical Jim’s second visit to the “About Us” page as a second pageview. Count it.

What you cannot determine from the description above is the number of website hits. A hit is measured every time a specific unique file (HTML files, image files, script files, frames, etc.) is downloaded. In other words, many people refer to the total number of HTTP Requests a user makes as the number of hits the site receives. Since a single web page can be made up of any number of unique files (hundreds even), measuring hits are often meaningless in measuring the success of a website.

In this hypothetical example, the homepage consists of 24 files, so web analysis software will count 24 hits every time a visitor downloads the home page. There are 21 total images, 1 script, and one CSS file (plus the index HTML file itself). The “About Us” page consists of 14 files, so web analysis software will count 14 hits. There are 11 images, 1 script, and one CSS file (plus the about HTML file itself). The same goes for the “Contact Us” page.

As you can see, website hits do not consistently correlate with unique visitors, sessions, or page views. The only reason to look at hits is to measure the number of HTTP requests that a browser has to make in order to view your page. Generally speaking, the larger the hit count, the slower the download. For that reason, it is best to reduce the number of hits/page until the download speed is optimized.

Savvy media buyers ignore webmasters who claim to have thousands of hits. They measure page views, user sessions, and unique and return visitors.

27 Ways to Increase Website Traffic

We said a full guide, we meant it. Here are 27 strategic ways to increase website traffic for free. Use some or all of them, and let us know which ones worked best for you.

1. Optimize Your Website (SEO)

Win on the search engines when people search for keyword phrases related to your products or services. People search for multiple keywords each month and some of those keywords get a great amount of traffic, an SEO professional will be able to analyze and find those keywords and also optimize your website for the same and make it rank higher in the search engine results pages.

If you are looking for some serious SEO services to grow your website traffic then I strongly recommend you get in touch with one of our experts.

2. Focus on Directories

Submit your site to all the major web directories. This will generate traffic directly from the directories themselves and will also help to improve your link popularity. That helps you win on Google!

3. Let Search Engines Find Your Website

Submit your site to all the major search engines and let your audience find your website more easily. The easier you make your website to be found the more people will visit it. The best advice here would also be to apply SEO services to your website as this would grow your online rankings and drive a great amount of website traffic.

4. Exchange Links

Get people with complimentary sites to link to yours. You offer rental kayaks on the beach. Ask the local restaurant owners to link to you, and offer to link to them. Ask the local tour guides, the real estate agents, the night clubs, and everyone else. Links lead to clicks on your website and help to improve your search engine rankings.

5. Buy Ads

Buy sponsored links on other websites especially your niche leaders. That means more people visiting your site, and many sites offer a pay for performance model.

When you buy ads, they get priority placement on top of the website and this helps to be noticed faster by your target audience. 

6. Buy Banner Ads

Buy banner ads on niche leading websites. It helps to build brand recognition. Make your logo and motto visible on banners so that it creates a strong brand presence. 

Ever wondered why when you see a checkmark you think of Nike, its due to their logo been placed on leading banners both on physical and online spots for many years.

7. Participate in a Banner Exchange Program

If you cannot invest in banner ads then there is a free option and it won’t cost you anything and will lead to a few extra visitors. Plus, you’re spreading your brand all over the place.

8. Start Link Building

Connect your site with other sites in your niche. I recommend going through our link building strategy guide to know more about this tip. Ensure that you only build really high-quality links to your website as this would grow your website’s authority in the eyes of search engines and also your audience will be able to find your website on other platforms and this would grow your immensely website traffic.

9. Pay for Clicks

Pay for clicks or inclusion on the search engines so that people will see your site in the sponsored links section of the search results when they search for keyword phrases related to your products or services.

10. Set Up an Affiliate Marketing Program

With affiliate marketing, you can either pay per click, pay per lead generated, pay per sale, or pay per customer acquired.

11. Use Smart Public Relations (PR)

Get news coverage of your business and your site. Approach online and traditional media. This will often lead to others placing links pointing to your website, which leads to more clicks and also to improved search engine rankings.

12. Use E-mail marketing

Ugly, but effective for the cost. Blast out your special offers, but be nice about it.

13. Use Off-line Marketing

Promote your site. Put your URL on all your license plates. Paint it on your car. Buy newspaper and yellow pages ads with your URL. Put up flyers and stickers. Sponsor a little league team. Do anything and everything to spread the word about your website around your city.

14. Run Regular Promotions

Stage regular giveaways and spread the word about it. This can be promoted on social media platforms, catalogs and through word of mouth. This strategy will help you bring in a good amount of website visitors and also grow your client base. 

15. Get Published

Write articles for book publications, journals, and other popular websites. The author’s profile will link to your site. The article will help build your brand value and also prove that you’re an expert and in your industry and

16. Post Content to Your Website

Write articles for your own site regularly. This will help you to win on the search engines and gives your visitors a reason to come back over and over.

17. Ask for Reviews

Ask for reviews of your self-published articles on other webmasters’ websites. Ask for reviews of your website, your products, your software, your services. These will usually include links to your articles.

18. Write Briefs

Write daily or weekly news briefs focusing in on your industry or specialty area. This keeps your site “fresh” in the eyes of the major search engines and helps you to spread a wide net when fishing for top search engine positions.

19. Create a Newsletter

Ask your visitors to sign up for your newsletter, and encourage them to send it along to people they know. Send a newsletter regularly with teasers or lead-ins to your in-depth new articles or with special offers and the latest products.

20. Post in Chat Rooms

Become active in bulletin boards and chat rooms focusing on your industry. Leave insightful comments, and people will click on your profile, then visit your site.

21. Give Away Free Stuff

Offer something people want at your site. Give them a reason to come back and get more. Offer free downloads and update them regularly. Offer coupons or discounts. Content content content.

22. Give Awards

This builds more links back to your site and establishes you as a credible reviewer, an expert in your space. We all love rewards and recognition be it from anywhere, however, if you manage to run a good award distribution campaign you will surely gain and a huge volume of website traffic.

23. Run a Contest

Photo contests, essay contests, goofy contests, random drawings, anything. Example: Messiest Garage in America contest on OfftheFloor.com. Any and all types of contests always attract attention to your website and people start talking about your brand more often.

If you have a small or decent budget or can provide something of value in terms of knowledge and experience to your potential website visitors then turn it into content and use the reward as the prize. 

24. Join Local Business Organizations

Chambers of Commerce and other organizations will often add your site to their member directory. That’s an added advantage over the obvious business-building and networking opportunities.

25. Create an RSS feed

Give people another way to interact with your content. RSS feeds are one of the quickest ways to share your content.

RSS feeds for Website Traffic

Really Simple Syndication (RSS) was intended to easily deliver the headlines and web contents. RSS automatically updates and allow a personalized view of many websites. RSS was designed to show selected data of a website, due to its less data consumption it gets easily updated on cell phones and PDA.

26. Be Accessible

Build your site so that it is accessible to all browsers and to PocketPC and Palm Pilot users. Don’t forget, people with disabilities buy things too. Make your site Section 508 compliant. Your competition probably hasn’t.

27. Be a Good Internet Citizen

Provide useful resources on your website, resources that make people feel thankful that you put in the time and effort. Help every person who ever calls you on the telephone or emails you a question. When they ask “How can I ever thank you?” just say, “If you like my site and think it’s useful, why not link to it?”

Bonus Tip to Increase Website Traffic

This tip is probably one of the strongest ones of them all and it is aimed at creating quality video content and adding it to your website content pages.

People these days are short on time and need information on the go and videos play a vital role in making this happen. You can create interesting videos to power up your website content and even use these videos as a marketing source. All in all they would help you bring in more and more website traffic.

How to Keep Track of Increase in Website Traffic?

You definitely need to have a way to track the incoming website traffic. The easiest and a free way to track it is by using Google Analytics and Google search console.

Simply add the analytics code to your website and you can find out all the details to your website traffic.

Some really impressive features of analytics are:

  • Track Real-Time Visitors
  • Find devices used to visit your website
  • Find the keywords they searched
  • Find the time spent on the site
  • Find the traffic source
  • Compare traffic performance with dates
  • Set goal conversions
  • Trace e-commerce revenue generation

Conclusion,

We all love some free and easy ways to build website traffic and I hope this article has given you a way to get exactly the same. We also got some killer SEO quick wins for you, be sure to check them out.

If you are looking for professional SEO services then definitely Egochi company should be your choice. I hope to hear from you soon.


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Posted on May 8, 2018 in Digital Marketing, Internet Marketing, Search Engine Optimization

Author: Jobin John

Jobin is the founder & CEO of Egochi, a United States digital marketing agency specializing in SEO and content marketing that helps businesses grow online. He is well known & respected for his expertise in the search engine optimization industry and has helped a huge number of local businesses grow their business.

Responses (2)

  1. Baron
    May 28, 2018 at 12:39 pm ·

    Good post. This definitely includes something that holds more value and we can learn from

  2. Nagesh Lingayat
    May 25, 2018 at 6:36 am ·

    Nice blog! Thanks for sharing such a blog.

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