13 Effective Link Building Strategies for Webmasters

13 Link Building Tips to Dominate in SERPs
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13 Effective Link Building Strategies

Link building strategies are crucial for a successful SEO as it helps you rank higher in the SERPs and stay ahead of your competition.

Link building with Google’s regular updates and scrutiny has become a sophisticated and strategy-driven undertaking, therefore, the process of building high-quality links which lasts for long and helps in nourishing other inter-links via a seamless stitch has to evolve.

If you are getting started with finding your link building strategy then you definitely need to learn about the types and importance of link building.

So, we decided to get in touch with a few well-known names in the SEO industry and ask them which link building strategy do they use. Surprisingly, the SEO professionals were open to share their knowledge with the world and help others succeed online and gave us their most effective link building strategy. Link building is an important method to grow your website traffic and boost your rankings.

What is Link Building Strategies?

Link building strategies are action plans to get high-quality websites to link to your own site with the desired anchor text.

I always use the most effective strategies to build links as only then can my sites rank higher in the SERPs. In order to create a successful strategy, you would need to first understand the type of links you need and then find those websites.

I would then start a plan to get links from these sites and repeat the same process until the time I get the desired ranking in the search engine results pages.

Link Building Strategies to Qualify a Website for a Link

Links from all websites are not good as there are spammy and low authority sites which you definitely need to avoid and go straight to the highest authoritative sites. You definitely need to do your research and differentiate good sites from bad ones. We will learn about this now.

  • Spam Score – Use the Moz Bar tool or go use the Moz Link Research tools to check a website’s spam score, if the score is higher then you need to avoid that link. Spam scores basically mean how spammy the website is and if it negatively impacts your website if you link to it.
  • Website Authority – We use three tools to check the authority of the website. Ahrefs tells us about a website’s Domain Rating then we have Majestic that tells us the Trust Flow of the website and lastly, we got Moz tool that tells the Domain Authority of the website.

All these three factors need to be perfect in order to be considered for linking. This helps us build a clean and high powerful link profile for your website and related pages. Google’s very own John Mueller confirmed that Google does use an internal website authority parameter to analyze each website however it’s functionality or whereabouts ave never been revealed.

  • Organic Traffic – The website you get the link from needs to have a good amount of organic traffic and that link should have a higher probability to transfer some of that traffic to your site when the link goes LIVE.

Google is now capable to track your traffic source as well as the sites that link to you thus when they see that the site linking to you does not provide any traffic and they see that there are a majority of such links it would naturally lower the rankings of your site.

Link Buiding Strategies - Difficulty Comparison

S. No.Strategy NameDifficulty Rating
#1View Competitor Links2 out of 5
#2Write Guest Posts4 out of 5
#3Create Citations1.5 out of 5
#4Submit Press Releases2 out of 5
#5Respond to HARO Queries3.5 out of 5
#6Outreach with External Linking2 out of 5
#7Contribute to Industry Journals4 out of 5
#8Answer Public Questions2 out of 5
#9Interact on LinkedIn2.5 out of 5
#10Write Testimonials1 out of 5
#11Conduct Podcast Interviews3.5 out of 5
#12Engage with Influencers 5 out of 5
#13Share Useful Content3 out of 5

Link Buiding Strategies – Explained

Here are 13 effective link building strategies for webmasters:

1. View Competitor Links

This is one of the easiest link building strategies of all

My favorite link-building method is stealing links from competitors. I use Linkody to monitor all our competitors and getting backlinks from there is super easy:

When I am searching for new blog submission opportunities – I search for “blogs” among all our competitors’ backlinks and everywhere where our competitors have been featured, there are high chances also Linkody could be featured.

If I need someone to write a review about Linkody – I search for “reviews” or “testimonials” and immediately have the complete list of sites that do reviews for backlink tracking tools.

  • Create an account: You can create a free trial account without a credit card by using your email
  • Connect Google Analytics: You have an option to connect your Google analytics to Linkody as this helps the tool to find backlink opportunities faster, you can also skip this step
  • Add Your Domain: Enter your domain URL and click add domain.
  • Add a Competitor: Enter the URL of your competitor and click add
  • Connect Ahrefs: If you have an Ahrefs account you can connect Linkody with your Ahrefs account by doing so Ahrefs links will be automatically imported to Linkody and if you don't have an Ahrefs account just skip this step
  • Check Backlinks: You will now be redirected to your dashboard and will be able to see your website's links. In order to see your competitor links just click on the competitor link from the menu and click view all links from the drop-down, this will load all your competitor links. Now, you can contact the site owners of these links and ask for a backlink to your website

  • Key Features:
    The best part of Linkody is that it shows you the Domain Authority of each linking domain of your competitor along with its spam score and if the link is a do-follow or no-follow. This helps you to save a lot of time creating a link building strategy approach.

    When I have written a new article and I need sites to link with this content – I just go through all our competitor landing pages and check who also has the same article, then I find all the sites who link to their content and contact them.

    This basically means that monitoring competitors’ backlinks is extremely important and automatically creates amazing link-building opportunities.

    2. Write Guest Posts

    The most popular out of all the link building strategies

    The most scale-able is guest posts. We personalize each email we send and match our outreach as much as we to the guidelines etc. We have found that it’s not as effective as it used to be with more and more websites not accepting guest posts due to the volume of spam.

    We often get automated responses specifically saying they aren’t accepting guest posts because it’s too hard to manage. When we’re really stuck we try the skyscraper but there are too many variables that can go wrong, planning and research is the key but keeping everyone’s spirits high during the process is more hassle than its worth.

  • Only write posts on sites related to your niche.
  • Check the reputation and credibility of each site you are planning to write a guest post for.
  • Write the guest post for the people and try to connect with them as this exactly what the website owner needs for their blog.
  • The guest post should have a strong headling and body.
  • Add links to your own site using the anchor text of the keyword you want to rank.
  • Share the guest post with your audience via social media in order to grow the impact of the post.
  • Keep a check on the guest posts and check how impactful was your guest post.
  • Do not stop writing guest posts, you need to write posts for a lot of websites in order to outrank your competition and build your reputation.

  • Helpful Tools:
  • PitchBox
  • Buzzstream
  • NinjaOutreach
  • Traackr
  • OutreachPlus
  • Upfluence
  • Inkybee
  • Tomoson
  • Klear
  • GroupHigh Blog Outreach
  • Tapinfluence
  • Markerly

  • The dead man technique is probably the most powerful way we create backlinks but hard to find suitable deadlinks but works a treat when all the factors happen at the right time.

    3. Create Citations

    Looking for link building strategies that can be outsourced

    I’ve always found the best link building strategy to be what I call “branding”. With branding, you are using free online sources to help spread the word about your site. For example things like making sure you have a Facebook, Twitter, Instagram, etc… page and linking back to your website.

    If you are a local business find local business listings/citations, as many as you can and get listed with a link back to your site. If you are a startup find launch listing websites and get your site listed. Use high-quality link-sharing sites to share your website URL like Reddit (these can drive traffic as well as long as it’s not done in a spammy way).

    To make life easier try to build citations for your business.

  • Visit Yext powerlisting scan
  • Enter your business details and search for your current local score, you will now see your business details current active on different citation sites and also the ones missing your business information
  • Make a list of the sites that do not have your business details in an excel file
  • Visit all these sites and create an account, now add your business information on them
  • Keep checking these citation links on a regular basis in order to be sure they remain active
  • A good Citation score is always above 80% so you need to keep creating citations till the time you reach this score

  • Helpful Tools:
  • WhiteSpark
  • The Hoth Local
  • Brightlocal
  • Loganix
  • Yext
  • Moz Local

  • Make sure to become a part of niche relevant communities and forums and share your link in the signature space. The idea here is to think of it as building your brand. Just like you would with a brick and mortar business, you are finding every avenue to list and promote your business.

    Create Citations

    When done correctly it can give your SEO a quick jumpstart. This is exactly what I tell any clients, friends or family looking to get started with SEO.

    4. Submit Press Releases

    A good option for branding your business

    This is probably going to surprise you but my answer is Press Releases, say what? you have to be kidding, right?

    No, not kidding and what I mean by press releases is the Good old fashioned kind coupled together with a press launch and event (depending on the industry).

    I launched a major luxury chocolate brand site in the UK. The press event for this evolved around a cooking competition with the brand. Users submitted their recipes and images – all of which was published on the website and a panel of celebrity chefs and master chocolatiers decided on finalists – now for the main event.

    The main event was streamed live across a lot of social channels, the celebrity chefs promoted via their channels and of course the participants. Press were handed goodie bags as well as champagne, canapés during the event and of course promotion on their channels.

  • 5K branded links back to site 20K of social traffic still growing, 6 years later.
  • Press Releases follow the format of being posted to relevant industry journalists and influencers in the market. This takes the form of beautiful box and packaging, brochure, product sample or some other branded inventory and an embossed card with a link to the online release, high gloss images and all the tech specs required.
  • We track who received a package and activated their access to product details.
  • We follow up with a polite email 3 - 5 days later.

  • Helpful Tools:
  • Create something cool/interesting/useful.
  • Find blogs that have an audience who would be interested in that thing.
  • Show it to them and ask them to share it with their audience (human to human).
  • Follow up with them until they see it.

  • The last release like this was for a wedding venue which had 23 articles (links) written about the venue in different online magazines which resulted in all of the summer dates being booked up for that year.

    Press Releases

    Forget links – you want traffic and sales!

    5. Respond to HARO Queries

    Link building strategies that let you connect with niche-specific journalists

    We’ve been rooting for HARO (Help a Reporter Out) since we initially began The Content Factory in 2010, and there are a few reasons why we’re such energetic evangelists for the brand. To begin with and most self-evident, the service is free. Second, HARO opens the doors to media coverage that you may not believe is conceivable. It’s likewise one of the least demanding approaches to reliably get high quality, in-content backlinks to your site, which can recognizably enhance your SEO.

    As an organization, we have a rundown of HARO success stories that runs out the door and around the block — or near it, in any event. We’ve utilized HARO to get hundreds (!!!) of media positions for our customers throughout the years, my most loved being Huffington Post article about Etta Britt, which transformed into a 3+ minute fragment on the Today Show, and high profile gigs with living legends like Delbert McClinton.

  • Visit HARO's website and sign up as a source
  • Select your categories
  • Start getting journalist questions on your email every day
  • Answer the reporter's questions using around 300+ words
  • When writing the answer try to provide strong and relevant content that adds value to the press release and also helps the reporter
  • Add your link to the answer, however, ensure it is entered naturally or you can also add your details in the end as an author
  • Don't stop by writing one answer instead write as many answers as you can and visit HARO's site on a regular basis in order to find new inquiries by reporter's

  • Helpful Tips:
  • Create something cool/interesting/useful.
  • Find blogs that have an audience who would be interested in that thing.
  • Show it to them and ask them to share it with their audience (human to human).
  • Follow up with them until they see it.

  • If the reporter likes your answer, it will be published on their platform and other media partner channels may also pick it up.

    6. Outreach with External Linking

    One of the most difficult link building strategies

    This strategy is just as simple as it sounds and here is how it works,

    First, you need to write an interesting article and add external links to it, once done write an email to the webmasters of that particular site letting them know that you loved their work and linked to a specific page from their website. Now, ask them how they feel about the article and if they would like to link to it.

    It most likely they will say yes and you will end up having a high-quality backlink.

  • Check the domain authority of the external site and the web page you are linking to and also check for their social media shares. Only add external links of the sites that have a strong authority and social media strength.
  • Keep the contact details of the site owners you want to link to handy prior you post the article with their links on it or you may end up adding a link of a site and not be able to connect with them for perks.
  • Send an email to them that shows that you appreciate them for their contribution and linked to their web page in your post and ask them if they could link back and also share your post with their audience.
  • If you do not get a reply in a week, send follow up email and wait for another 7 days and if still nothing wait for another day and send the last email and wait for 10 days. If still they do not reply back simply look for a new opportunity.

  • Helpful Tips:

    You really need to be careful while using this strategy as search engines like Google do not like too many link exchange tracks, therefore, make sure you only use this strategy to link to high authority sites only, in order to get that link juice and boost your SEO.

    Outreach with External Linking

    7. Contribute to Industry Journals

    As link building strategies this is the most powerful one

    I find that contributing to industry journals is a great way to get authoritative links. You need to position yourself as an industry expert in order to be welcomed to post articles. This usually means choosing a specific niche and providing an immense amount of value to your prospective clients over a long period of time.

  • Search Google with the keywords "[Your niche] + Journals" or "[Keyword] + Journals".
  • Read their author guidelines carefully and ensure you follow and abide by it. Normally, you will find author guidelines, article guidelines and submitting guidelines that you need to go through before posting.
  • Remember these are journals are followed by experts thus you cannot just submit random articles and expect great results, you need to generate some awesome content and submit it to the journal.
  • Your article has to be original and not spun or duplicate, doing this may get you banned and also create a bad reputation in the industry.
  • Every article you submit is first reviewed by experts and only once it is approved it's posted and made available to the audience and followers of the journal.
  • Read sample articles, generally, you will sample articles in the submission guidelines section of the journal, go through it and understand what is expected of your article.
  • Use references, stats, notes, tables, charts in your article to showcase that your article was created after a lot of research and is relevant.

  • Helpful Tips:

    These industry publications are well-read by your target audience. They’ll position you as an expert. Best of all, they almost always link back to your website in your author’s biography, which will boost your search engine rankings!

    Contribute to Industry Journals

    8. Answer Public Questions

    The link building strategies aimed at helping your audience

    Using Answer the Public to find issues/ questions and then answering them and seeding the question and answer back into community forums and via other website owners as guest posts.

    I completely agree with Rebecca, by using Answer the Public service as a contributor you are actually helping out a lot of people interested in your niche and branding yourself / company into a success. This strategy is perfect to grow your websites Click-through rate (CTR) as well.

  • Visit answerthepublic.com
  • Enter your keyword
  • Export the results in an excel file
  • Filter out the list of questions in the results from the rest of the results
  • Start creating posts for every question and answer the questions in detail. You will have a lot of posts on your blog/website which is also a good thing as all these questions are closely connected with your industry and are searched by a lot of people
  • Share all your answers on your social media accounts and also check sites like Quora, Linkedin, Twitter, and Forums to see if anyone has posted the same question, it is likely someone has, if yes, then simply give them the link of your website which has that answer
  • It is likely others who are writing about your niche will link to your site in order to provide answers to questions to their own audience and this is a win-win for both partiesl

  • Helpful Tips:

    Answering multiple industry questions makes you stand out of the competition and showcase yourself as an industry leader, which would make your competitors link to your website and also share your links with their own audience in the long run.

    Answer Public Questions

    9. Interact on LinkedIn

    Professional link building strategies

    LinkedIn is the biggest professional networking platform in the world with around 90 million users. I found that people from every niche are present here, therefore, I would simply use a tool called Dux-Soup and pull up all the LinkedIn accounts related to my keyword and then send out a message to them about a helpful article that I just wrote for them and their target audience.

    I would also request them to link to it from their own website and to share it on social media as well, this will give me a relevant niche-specific link and a ton of traffic as well.

  • Connect with the right people as you want to contact the decision makers and not the staff members.
  • Ensure you are not spamming them. It is common that sometimes you may get carried away and start sending multiple emails, so be sure to keep a track of your emails and not to overdo it.
  • Double check to check if the professionals are still active on LinkedIn.
  • Check if they changed their profession, most people start working for others and forget to update their profile, so it's wise to ask them if they are still in the industry.
  • Check their LinkedIn followers and their site's authority and reputation.
  • Frequent messages can be annoying so avoid sending too many messages and wait for at least 10 days before you send another message.
  • Be professional and make sure your own profile is updated with all the relevant information. Go for a LinkedIn premium account if required to build more trust when they look at your profile.

  • Helpful Tips:

    This strategy will grow my online reputation and authority.

    Interact on LinkedIn

    10. Write Testimonials

    Testimonials are a great way to get links

    This link building strategy is really fruitful for ranking and customer acquisition, all you have to do is write a review for a service you are using and drop your link along with it. Every service provider welcomes positive testimonials on their website and also links back to your website through it as an appreciation.

    You can also encourage people using your services to leave a testimonial about your business on your own website and then link back yourself and then do the same for them.

  • Visit Google and type “Write testimonial” “Your Keyword” example: “Write testimonial” “SEO” and this will give me a list of SEO sites that are accepting testimonials.
  • Check when was the last testimonial written, if it is too old then avoid writing a testimonial on it and move on to the next one.
  • Try to write naturally and submit a testimonial with at least 100+ words.
  • Send an email to the site owner letting them know that you have written a testimonial for them and check if there are any more opportunities like guest posting or sharing direct links.
  • Don't overdo or misuse this strategy only create few testimonial links each month. Like 10 to 15 would be a safe number.

  • Helpful Tips:

    All I have to do is visit them one by one and write some good things about them and in return, I will get a link back.

    11. Conduct Podcast Interviews

    Link building strategies to become an industry specialist

    Podcast interviews are an excellent strategy for link building. As a bonus, interviews on podcasts build brand awareness and thought leadership.

    One of the most beneficial strategies would be for you to become a guest speaker on a podcast as this would mark you as an expert in the industry and grow your website’s authority and trust ratio.

  • Search online for YouTube and Vimeo channels that are talking about your niche.
  • Click on the about section of their YT channel and extract their email address.
  • Send an email to them, either to invite them to your own podcast session or to participate in their podcast as an expert on a particular subject.
  • Your first contact should show them the value of connecting with you and this can be done and sharing your work and reach in the industry as everyone wants to stand with the popular guys.
  • You can even offer some money to influencers to be a part of your podcast or for you to be a part of their podcast session.
  • Share the podcast on your site and social media also in your newsletters to build your reputation and stand out as an expert in the industry.
  • Try to attend as many podcasts, as this would boost your value and make you a brand in yourself. One of the professional SEO experts I know participated in 126 podcasts in 3 months which boosted his value and he managed to grow his business by 436%.

  • Helpful Tips:

    In order to become a guest speaker on a podcast simply send an email to the niche-specific podcasting site owner and show them some of your work with the request to be part of their next podcast as an expert for a specific topic.

    Once the podcast is launched it would definitely have your link in it and multiple podcast followers will naturally link to it as well as share it on various social media channels.

    Podcast Interviews

    12. Engage with Influencers

    Link building strategies: Talk to your industries popular names

    My favorite link building tactic is relationship link building.

    It’s simple, really – just find the influencers in your niche or in a related niche (bloggers, store owners, other non-competing businesses, etc.) and start building a friendship with them.


    By doing things for them you wish people would do for you. Follow them on social media, share and comment on their posts, comment on their blog, and be as helpful as you can. Link to their content. Don’t ask for anything in return.

    Once they’ve gotten to know your face, then you can reach out and ask to write a guest post for them or for their feedback on a post you’re writing. Or ask them for a quote to include in an article with a link back to their site.

    Influencers can add that spice to your business that you were always looking for and in order to ensure things go right to try these things.

  • Choose influencers that are fit for you as some may promote your business in exchange for free giveaways and few may charge you some money. So, choose wisely.
  • Check their content, before finalizing a deal with an influencer be sure that their content sharing techniques fit your business model and can really boost its performance.
  • Ask for a link on their social media profiles and the main website. Influencers prefer to do a one time gig for a business and move on with their lives, thus you need to get the best deal out of the situation. Ensure that you make them add a link of your site to their sites and profiles.
  • Always have a contract, email conversations are definitely the key to connect with an influencer however you must have a contract in place to ensure no party uses each others brand for personal or negative promotion.
  • Track the impact of every influencer this can easily be done by providing each one of them a unique discount code. Which means X influencer gets the code X12 and then Y gets the code Y12, and this way when the influencers promote your work on their channels you can check on the codes used on the number of orders and know exactly which influencer was highly profitable for you. You can hire them again in the near future or even on a bi-monthly or quarterly contract.
  • Create trust and strong business relation with al influencers especially the ones you are not going to hire. A bad experience with an influencer can lead them to downrate your products or services. You cannot stop a podcaster or an Instagrammer from posting their personal view about a brand so, be nice to everyone.

  • Helpful Tips:

    Keep doing this, and you’ll eventually have a friend. If you build the relationship well enough, you can do guest posts for each other and even get multiple links from them just by writing an email letting them know about a new article you wrote!

    Engage with Influencers

    13. Share Useful Content

    Link Building Strategies: Focus on High-Quality Content

    The best strategy will always be to put cool stuff in front of the right people’s eyes, I’ve written and made plenty of videos about this, the strategy is essentially 4 parts.

  • Create something cool/interesting/useful.
  • Find blogs that have an audience who would be interested in that thing.
  • Show it to them and ask them to share it with their audience (human to human).
  • Follow up with them until they see it.

  • Helpful Tips:

    The process of building high-quality links which last for long and helps in nourishing other inter-links via a seamless stitch.

    Share Useful Content

    How We Chose Our Selection of Link Building Strategies

    My team personally tries and tests multiple link building strategies from the white hat community and then from the dark side as well, of course, we never test this on client sites, we have multiple demo sites that we test these links on and then track their performance using SEO tools such as Ahrefs and SEMRush.

    We also spoke with multiple SEO professionals both specializing in local and national SEO to find out their favorite strategy to build quality links.

    Luckily our outreach was successful and they did not hesitate to share their strategy. Once we had those we went ahead and tested it ourselves and filtered them out for you and finally the list was ready.

    We had 20+ strategies when we started, however, our test found that most of them were not compatible and the only worthy ones have been listed in this article for you to use.

    Understanding Advanced Link Building Strategies

  • Identifying the intent - The intent of 'what' kind of link you are trying to build is important. If it is required for sourcing traffic or just brand awareness. Understanding and maintaining the need to have a mix of no-follow and do-follow links is very prudent. Careful identification is a must
  • Smart Content - Gone are the days which could fetch you a good link back from a high DA website by just embedding a keyword with a hyperlink. Today, neither the websites allow this activity to a large extent nor the audience falls for this bait as they have matured enough to understand the difference between click-bait and high-quality backlink. Therefore, smart content which can enable the reader to know more about the product/service by clicking on the link and let him remain there for a longer time by indulging him in interactive content
  • Predictive Analysis - Do not just leave your backlink once it has been embedded. Always go back to it after a regular period of time to update the content in it, make more addition or simply replace it with a new idea/thought. it is a wise activity to always keep your backlinking activity in check and maintaining a repository of sorts to cautiously analyze which backlink needs re-work or is providing a good ROI. It is very important to nurture the link building as a strategic activity which has smart content and regular analysis as its core pillars.

  • Why Link Building Strategies are Important

    Link building is still the top-ranking factor for websites. If you build clean and powerful links for your website your website will definitely grow in the SERPs.

    In order to achieve this, you need to have a good strategy in place. The above-mentioned strategies will help you achieve your target. I have tried each and every tip mentioned here myself and have seen major rank jumps.

    When you have a strategy in place you will find yourself more in control of your website’s SEO and will be able to channel your rankings in a faster and organized manner.


    Link building is definitely an important ranking factor and has been one of the strongest factors. You still need good quality content before you start building links to your webpages.

    It really does not matter how many links you build towards your webpages as long as they all are high quality and real site links.

    Never pick a short way out when it comes to building links instead invest in building a strong base and plan as this would go a long way. If you have more link building strategies that you want to share, please mention them in the comments below I would love to discuss and test them out.

    Spread the love

    Posted on August 16, 2018 in Search Engine Optimization

    Author: Jobin John

    Jobin is the founder & CEO of Egochi, a United States digital marketing agency specializing in SEO and content marketing that helps businesses grow online. He is well known & respected for his expertise in the search engine optimization industry and has helped a huge number of local businesses grow their business.

    Responses (6)

    1. Christina
      February 18, 2019 at 12:57 am ·

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    2. Gladys
      November 21, 2018 at 3:49 pm ·

      This is a good tip partіcularly to those new to the blogosphere. Brief but very accurate info… Thank yoս fοr sharing this one. A must rеad post!

    3. Johnny Hayden
      November 9, 2018 at 7:09 pm ·

      These are the industries best tips and really helpful, thank you so much for sharing this stuff.

    4. Saikat Ghosh
      August 20, 2018 at 3:05 pm ·


      Thanks for this informative articles.

      BTW, I like to know more about the step 5 (Step 5: Respond to HARO queries!). Can you please share more information about how it works.


      • Joe
        August 20, 2018 at 7:49 pm ·

        Hi Saikat, glad that you liked it. I just updated the Step 5 and added the steps into it, also if you want to know more about HARO I would recommend checking out a killer article by Ahrefs on the subject which can be found here: https://ahrefs.com/blog/haro-link-building/.

    5. rohit aggarwal
      August 20, 2018 at 6:56 am ·

      thanks for the information

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