E-Commerce SEO

Five-Step Approach SEO Plan

1. Research and Requirements
2. Information Gathering
3. Optimization and Site Survey
4. Reporting and Metrics
5. Maintenance

Professional SEO Services include:

1. Researching and understanding your products and services. This is the first step to forming a good SEO plan. In this phase of the project, we ensure that our team has enough information about what you are trying to accomplish. This is an important step to ensure that we know what your expectations are and how we can achieve those expectations. At this stage we can typically set expections.
2. Gather metrics and numbers about you, your competitors, your current placement..From our findings during the research and requirements phase, This is an important phase as we try to identify what needs to be done to optimize your site for not only decent search results, but more importantly, search results that are targeted for your products and your business.
3. Optimizing of the actual Web pages and collateral within those pages. This process can be as easy as changing site text, to as complicated as a complete redesign of your site. Since this is the step in the process that will ultimately decide your sites improvements moving forward, our team focuses on efforts that will improve your sites ability to rank in the search engines. Optimizing can mean many things to many people, but to us, it’s a process that involves making sure your site is well prepared to be spidered efficiently, indexed optimally and present content in areas of natural search engine results would expect to see them.
4. Reporting on our progress from a baseline to a weekly status. After we “optimize” a site is important to show that we are making progress, or where we may need to continue our optimization to improve. This step is ongoing, but usually performed after the initial optimization has been completed. Reporting involves knowing where you rank, where you ranked before and how you rank now in all the keywords and phrases that we have defined for your business in the initial phase of the project.
5. A site that is optimized is never “done”. The biggest mistake a site owner can make is to optimize their site and then not continue the process. Keeping up with competitors, where you rank and making adjustments is just as important as any step in the process.

Our SEO efforts do not employ or perform “tricks” or “tactics” which are frowned upon by search engine companies. What we do is perform strategies and “optimizations” to your site that are recommended by the search engine company’s themselves and follow their guidelines.

Along with on-page SEO services, it is highly important to apply off-page SEO services skills to your website to get the maximum performance results.