The good thing about a new website is the scope to offer something new to the world wide web and a good off-page SEO strategy enhances that experience.
Let’s understand Off-page SEO,
Off-page SEO is the process of optimizing your brand online and offline using content, connections, and links to make an ideal ordeal for prospects and search engine (Google, Bing, Yahoo) crawl bots. It regularly prompts increment in positive branding, search engine rankings, traffic to your site, and sales.
- The objective of off-page SEO strategy: To aggregate positive signals and cooperations for your brand, with the expectation of those factors being a net positive.
- Benefit(s) of off-page SEO strategy: Helps with brand notices, positive reviews, links, and so forth.
All the strategies we are going to talk about here are focused on the latest trends and are 100% legit.
Off-page SEO strategy: Importance of Content
Let’s get started,
The first thing you would focus on is content, ensure that you have a blog page on your website and more importantly make sure that you post a new article with 1000 to 2000 words at least once a week.
If you can grow that number it would be even better however you cannot serve the same dish again and again I mean don’t write about things that your niche has already talked about instead write about things that no one is talking about by doing so you will definitely get more attention and better search engine rankings for that particular topic.
I am going to write some more about the importance of good content because the content is the king even in 2018. So, research on your topic and write beautiful content and then share those on social media pages and groups. Ensure that the content you write is not so technical or consist of tough words that make the reader pull up a dictionary.
As Google webmaster’s say Google search engine has a mind of a 13-year-old and thus likes websites that can make a 13-year-old understand rocket science. I hope you get it if you don’t then don’t do anything unless you do.
Once you have done so, let’s move to the next step.
The next off-page SEO strategy: Build Authority
Your next step would be to build more authority for your brand, you can do this by getting in touch with bloggers and writers of your niche. Get in touch with them or arrange a get-together or even throw in a free lunch to all of them. This way these people will know your website and probably write about it on their respective platforms, just to make it simpler you can write good content for their website and offer it to them. This way your website link will be on an authority blog which would invite more web traffic and more importantly more authority to your website.
When you do this ensure that you only do this with blogs and websites related to your niche, for example, if you sell cars then your links should only appear on sites talking about cars and not about clothes.
Let’s me explain further,
Sharing links currently sits on thin ice as many brands are misusing this strategy to manipulate their search rankings and Google does not like it.
You are not at risk by using this strategy, however, don’t overdo it as in don’t fill your entire link building bucket based on this method nor go for getting links from irrelevant sites outside of your niche.
If you follow this then not only you will be doing a big favor to the industry but also saving your own brand.
Influencing off-page SEO strategy: Grow on Social Media
Grow your social media presence by getting in touch with influencer’s from your niche, example: When a leading hair salon wanted to grow their brand they got in touch with Kim Kardashian and asked her to tweet about their salon, so she did and over time the salon’s social media pages boosted with new likes, followers, shares, and a ton of traffic came to their website.
So, find the popular people in your niche and make a request to share something about your business on their social media platforms, you can offer them something in return, it could be a dedicated page about them on your website or even a dinner party or even some money in return to do so.
This may sound a little shady but many influencers like Neil Patel use this off-page SEO strategy to grow their brand reputation.
Here is how Neil Patel did it,
He hired models across the globe but not only any model, he hired models who were active on social media sites like Instagram and then offered them to post a picture on their account like the one below:
This is what happened next,
People following the models started searching for the name “Neil Patel” and this placed a spotlight right on Neil’s brand.
Now, here is what search engines saw,
They saw that thousands of people are searching for this name thus it also became a highly trending search term and within some time it grew his site’s online rankings.
This was an out of the box strategy, so find yours.
Popular off-page SEO strategy: Make the News
A lot of people around the world follow the news especially local news as well as world news, so if a business made it on a popular news site that would mean they just hit a home run.
You need to get your business on news sites, here is a case study…
When a DUI attorney got in touch with me to grow his brand, we discussed his work and the cases he has been handling and found that he has been getting a lot of cases where young college kids get arrested for drinking & driving.
So, here is what we did, we created a 1000 word article on his website saying Attorney offers scholarship to students who admit about driving under the influence of alcohol.
We contacted the local news agencies especially the local ones along with major online news & blog platforms and they all published this article on their platforms.
We achieved our goal and still have that client on our roster.
Visual off-page SEO strategy: Videos & Images
Videos are important!
If you are not creating videos and posting them on channels like YouTube and Vimeo then you are missing out a lot.
You can also post the videos directly on your website, but either way, just create informative videos around your niche and share them with the people looking for it.
You yourself must have seen a ton of videos yourself and also heard about a particular video going viral on Facebook or Youtube.
How to make a video viral,
Even before you get to this question, you need to ensure that you have created a video that has potential to be viral.
Now that you have established this,
Find the people who are looking for that particular video, no one knows about your video unless you tell them about it. So, find them.
You will find a ton of groups on social media sites related to your niche or about the topic of your video so just join these groups and post the video, once you do let them do the rest.
If you see that the video did not grow much, then recheck if the video missed something even post a poll online before creating the video.
The poll would make it clear on what people are looking for in regards to the topic in a video.
Same goes for images, you can create an informative image around a topic and share it over and make it viral.
You can also sign up for YouTube Paid advertising for that extra spice.
In short, every video and niche is different therefore viral strategy needs to be different as well.
List of Off-Page SEO Strategies
- Article Marketing
- Blog Commenting
- Directory Submission
- Ezine Marketing
- Forum Links
- Forum Traffic
- Guest Blogging
- Leveraging Efforts
- Press Releases
- RSS Feeds
- Q&A Websites
- Search Engine Submission
- Social Bookmarking
If you follow these methods I assure you that you will get the ball rolling and hit it big in the long run.
and to know how each one works visit