11 On-Page SEO Ranking Factors

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The On-Page Ranking Factors (ORF) are the SEO factors that Google uses to rank websites. On-page ranking factors are the elements on your website that affect your search engine rank. These factors are characteristics such as keyword usage, backlinks, content, and more.

The higher this ORF, the more likely you are to be ranked high in search results. This means if your site has a low ORF, then chances are you won’t get as much traffic or visitors as sites with higher ORFs.

Result-Oriented On-Page SEO Ranking Factors

On-page SEO ranking factors help you boost your website rankings in the SERPs. Here are 11 essential on-page SEO ranking factors:

1. Website Content

The content of your page will affect its ranking. Meaning, if you have a low quality page, it won’t rank well. Contrary, if your page has high quality content such as in-depth reviews, interesting and related videos, beautiful images, and infographics it will have a good chance of ranking well. Always remember to create useful, error free content that is focused on a particular topic and include LSI keywords within the body of the content.

Tip: Always write content that is useful to the reader and don’t stuff your page with unnecessary keywords.

Resource: Content Development Strategies For A Successful Website

2. Keyword Density

This factor is also related to the content of the page. The keyword density is the number of times a particular keyword appears compared to the total number of words on the page. For example, if you have a keyword density of 3% it means that your keyword appears 3 times in every 100 words.

While keyword stuffing will not help you rank better, targeting the right keywords in your content is very important as it helps Google understand what your page is about.

Tip: Include your targeted LSI keywords within the body of the content. Don’t go overboard though!

Resource: Guide to Keyword Density

3. Page Loading Time

If a web page takes too long to load, there is a good chance that the visitor will quickly lose interest and leave the page.

Since search engines like Google give a lot of importance to user experience, they will also take this factor into account.

Tip: Don’t use too many large size images within your content and make sure you have installed the latest version of flash player and Java.

Resource: Page Speed: Website Speed Optimization

4. URL

The address of the page is also an important factor in SEO ranking. A clean, understandable address will be favored over messy, incomprehensible ones.

Tip: Keep your URL short and simple without unnecessary numbers and symbols.

SEO Metrics to Track

5. Number of Outbound Links

This factor refers to the number of links found on a web page that directs the user out of that particular page. These types of links are usually found at the bottom of the page or within the content, linking to other pages within your website.

Tip: Use a mixture of outbound and internal links within your content.

6. Age of the Page

Just like with a building, age is important. A page that has been online for years already will probably rank higher than a newly published one. However, do remember that age does not guarantee higher rankings. You need to continue to update and improve your page if you want to stay competitive.

Tip: Create new content and update your existing pages at least once a month.

7. Quality of Inbound Links

The number of external websites that are linking to your page is also a ranking factor. However, the relevance of these websites and the quality of their own content is also very important. This factor can be easily determined by the keyword density of the link as well as the content surrounding it.

Tip: Work on getting links from high quality websites that are relevant to your own content.

8. Use of Keywords in Page Title

The title tag is one of the most important elements in on-page optimization. The length and keyword usage within this tag will have a huge effect on how your page is ranked. Keep your title tag under 60 characters with the main keyword and secondary keywords.

Tip: Make sure that you use your targeted keyword in your title tag.

9. Number of Words on Page

The more words you have on a page, the higher the possibility that your target keywords will be found. However, there is a catch. The words need to be relevant to the topic or else you will not be able to see any benefit in the search engine results.

Tip: Number of words on the page should be in accordance to the topic. If it is a product page, then there should be more information about the product. If it is a news article, then there should be more details about the news event.

10. Popularity of the Website

The more popular and widely recognized your website is, the higher your page rank will usually be. This factor is pretty self-explanatory. If your page is coming from a popular website then there is a higher chance that it will be trusted and recognized by the search engine as well.

Tip: Build up your website’s reputation by providing quality content.

11. Usage Statistics

Just like with humans, search engines place a lot of importance on activity and behavior. A page that is being visited a lot and is “active” is usually treated with more importance than one that hasn’t had any activity in years.

Tip: Keep your website active and updated as often as possible.


By following the factors above, you can be rest assured that your website will have a great chance of ranking in the search engines. I hope that this checklist was able to help you on your quest for high SERPs!

Thanks for reading and good luck!

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Posted on June 8, 2023 in Search Engine Optimization

Meet The Author

Jobin John
Jobin is a digital marketing professional with over 10 years of experience in the industry. He has a passion for driving business growth in the online realm. With an extensive background spanning SEO, web design, PPC campaigns, and social media marketing, Jobin masterfully crafts strategies that resonate with target audiences and achieve measurable outcomes.
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