The client, an online retailer specializing in a wide array of lighting fixtures, was experiencing a dim presence in the digital market. Their diverse and stylish selection wasn’t getting the visibility it deserved due to low SERP rankings.

Challenges

The store was lost in the dark recesses of search engine results pages for vital lighting fixture-related keywords. This resulted in minimal organic traffic and disappointing online sales. Moreover, their website lacked the ‘spark’ needed for an optimal user experience, contributing to high bounce rates.

Objectives

The client aimed to brighten their search engine rankings for specific lighting fixture-related keywords, increase organic traffic to their website, enhance on-site user experience, and ultimately, illuminate their online sales figures.

Strategy

Egochi crafted a brilliant SEO strategy encompassing:

• A comprehensive website audit and subsequent enhancements for improved user experience and SEO.
• Thorough keyword research to identify and incorporate crucial lighting fixture-related search terms.
• High-quality link-building to strengthen domain authority.
• An enlightening content marketing strategy focusing on the world of lighting design and fixtures.

Execution

The process started with an in-depth website audit that revealed several SEO and user experience issues. We optimized the site’s structure, improved its loading speed, and enhanced mobile compatibility.

Simultaneously, we conducted extensive keyword research to identify high-value, low-competition search terms related to lighting fixtures. These keywords were then seamlessly integrated into the site’s content, meta tags, and product descriptions.

To strengthen the site’s authority, we executed a robust link-building campaign, securing high-quality backlinks from reputable home decor and interior design websites.

Lastly, we launched a compelling content marketing strategy. This involved creating engaging blog posts and guides on lighting design, the impact of different types of fixtures, and tips for choosing the right lighting for different spaces.

Results

The executed SEO strategy led to impressive improvements within ten months. Organic traffic to the website increased by 230%, while the bounce rate reduced by 30%. The site began ranking on the first page for several key lighting fixture-related terms, resulting in a significant 65% boost in online sales. Additionally, user engagement improved considerably, as evidenced by a 45% increase in average session duration.

Conclusion

This case study illustrates how a solid SEO strategy can brighten an ecommerce business’s online presence. By improving the online visibility, user engagement, and sales of the lighting fixtures store, we have underscored the vital role that SEO plays in ensuring digital success for ecommerce businesses.

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