The client, an online women’s footwear store showcasing a wide range of stylish shoes, was finding it challenging to leave a footprint in the digital market. Despite their eclectic collection, they were unable to gain the visibility they deserved due to low SERP rankings.

Challenges

The footwear store was struggling with low visibility on search engine results pages for vital shoe-related keywords, leading to less than satisfactory organic traffic and online sales. Also, the user experience on their website needed a major overhaul, as it was causing high bounce rates.

Objectives

The client sought to boost their search engine rankings for specific shoe-related keywords, increase organic traffic to their website, enhance the user experience on their platform, and ultimately, step up their online sales volume.

Strategy

Egochi laced together a robust SEO strategy that included:

• A comprehensive website audit and necessary adjustments for improved user experience and SEO.
• Detailed keyword research to identify high-value shoe-related search terms.
• Building authoritative backlinks to boost the website’s credibility.
• A content marketing strategy focusing on the vast world of women’s footwear.

Execution

The process started with an exhaustive website audit that identified various SEO and user experience issues. The website underwent multiple optimizations, including enhancing site speed, improving mobile compatibility, and refining the user interface.

Alongside, our team carried out extensive keyword research, pinpointing valuable search terms used by potential shoe shoppers. These keywords were then strategically integrated into the site’s content, metadata, and product descriptions.

To increase the website’s authority, we implemented a strong link-building campaign, garnering high-quality backlinks from reputed fashion blogs and lifestyle websites.

Finally, we introduced a content marketing strategy that resonated with the target audience. Engaging blog posts and articles on trending women’s footwear styles, shoe care tips, and fashion advice were crafted and shared, keeping the content interesting and relevant for shoe enthusiasts.

Results

The executed SEO campaign led to remarkable improvements within six months. Organic traffic to the website soared by 300%, while the bounce rate reduced by 37%. The site began appearing on the first page of search results for multiple shoe-related search terms, leading to a significant 70% increase in online sales. User engagement also improved considerably, with a 45% increase in average session duration.

Conclusion

This case study exemplifies how a well-devised and implemented SEO strategy can significantly enhance an ecommerce business’s online presence. By elevating the women’s footwear store’s online visibility, user engagement, and sales, we have highlighted the critical role SEO plays in the digital triumph of ecommerce businesses.

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