ABC Construction Inc., a well-established general contracting company in Bensalem, PA, specializes in commercial and residential projects. Despite a solid reputation in the industry, the company struggled with visibility online, relying heavily on word-of-mouth referrals and outdated marketing strategies. The goal was to improve their website’s organic traffic, rank higher for industry-relevant keywords, and increase the number of leads generated through organic search.

Business Challenges

• Low Organic Visibility: ABC Construction’s website did not rank on the first page for competitive construction-related keywords such as “commercial construction PA,” “residential builders,” or “construction management services.”
• Limited Keyword Focus: The website content was sparse, lacking coverage of key industry topics. Keywords were generic, and the site was not optimized for long-tail, specific search queries.
• Poor Local SEO: ABC Construction’s Google My Business profile was not optimized, which affected their local rankings for queries such as “construction companies near me” or “general contractors in PA.”

SEO Strategy

• Custom WordPress Design
• Custom Content Writing
• Search Engine Optimization

1. Comprehensive Keyword and Entity Research

The first step was performing a thorough keyword analysis combined with entity research to target specific construction services that were relevant to their audience and business goals. Using tools like Ahrefs, SEMrush, and Google’s Knowledge Graph, we identified high-value, semantically related keywords and entities.

• Primary Keywords: “Pennsylvania construction company,” “commercial construction services,” “residential building contractors.”
• Entity-Based Keywords: “construction management,” “building permits Pennsylvania,” “commercial real estate,” and “LEED certification” (entities related to sustainable construction).
• LSI Keywords: These included related terms like “custom home builders,” “contractor services,” “construction planning,” and “project management.”

2. Content Creation and Optimization

To build topical authority, we created content clusters around construction services. Each cluster had a cornerstone article linked to supporting blog posts and service pages, targeting specific aspects of the construction process.

• Primary Pillar Page: “Comprehensive Guide to Construction Services in Pennsylvania.”
• Supporting Content: Articles like “How to Choose the Right Commercial Contractor in Pennsylvania,” “Understanding Construction Permits in Georgia,” and “What You Need to Know About LEED-Certified Building Projects.”

These content pieces were optimized using semantic SEO, ensuring they not only targeted keywords but also addressed user intent. For example, users searching for “commercial construction Pennsylvania” typically want to learn about the specific services offered, so content was created to focus on service explanations, case studies, and customer success stories.

3. On-Page SEO and Structured Data

Schema markup was added to clearly identify important entities for search engines. This included marking up:

• Local Business Schema: Highlighting ABC Construction’s NAP (Name, Address, Phone) and service areas to improve local SEO.
• Service Schema: Detailed schema for construction services such as “building renovation,” “commercial project management,” and “residential custom builds.”

We also implemented internal linking to create a web of related content, which improved the semantic relationship between pages.

4. Local SEO Optimization

Google My Business was optimized by ensuring all business details were complete and accurate. This included updating service categories, adding high-quality images, responding to reviews, and creating location-based content to target local search queries.

• Location Pages: We created specific pages targeting nearby cities and neighborhoods. For example, “Construction Services in Buckhead,” “General Contractors in Midtown Pennsylvania,” and “Residential Builders in Pennsylvania.”

We also encouraged reviews on Google My Business, which helped build trust and improve local rankings.

5. Link Building and Authority Building

We focused on acquiring high-quality backlinks from relevant, authoritative construction websites and industry blogs. We partnered with local construction blogs and business directories, submitting ABC Construction to relevant local and national directories such as Yelp, the Better Business Bureau, and Houzz.

• Backlink Strategy: Guest posting on authoritative construction industry blogs with topics like “The Future of Sustainable Construction” and “Top 5 Challenges in Commercial Construction Projects.”
• Press Releases: Highlighting ABC Construction’s involvement in major local projects and community events to build credibility and increase visibility.

Results

1. Increased Organic Traffic by 175%: Over six months, organic traffic grew from 2,500 monthly visits to 6,875. ABC Construction started ranking for key service-related and long-tail keywords like “commercial construction Pennsylvania” and “home renovation contractors Pennsylvania.”
2. Top 3 Rankings for Target Keywords: ABC Construction moved to the top 3 positions for high-value keywords, including:
   • “Pennsylvania general contractors”
   • “commercial construction services”
   • “residential construction Pennsylvania”
3. Local SEO Improvement: ABC Construction’s Google My Business profile gained over 100 reviews, with an average rating of 4.8 stars. This significantly improved their visibility in local search results for “construction companies near me” and similar queries, increasing local calls by 120%.
4. Lead Generation Increased by 200%: The number of leads generated through the website tripled due to improved organic rankings, resulting in more inquiries for commercial and residential construction services.
5. Authority in Sustainable Construction: Thanks to entity-based SEO and content focusing on sustainability, ABC Construction started ranking for queries related to “LEED-certified projects” and “green building practices,” positioning them as a thought leader in this growing sector.

Conclusion

By leveraging a combination of semantic SEO, entity-based optimization, and topical authority, ABC Construction Inc. experienced significant improvements in organic traffic, local visibility, and lead generation. This SEO strategy not only helped the company rank higher in search results but also solidified its position as a trusted leader in the construction industry.

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