In the bustling realm of craft beverages, a local brewery renowned for its artisanal beers found it hard to attract new patrons due to limited online visibility.

Problem Statement

Despite their unique beer selection and inviting taproom, the brewery was lost in the shuffle of local search results, affecting their potential to increase foot traffic and grow their brand.

Goals and Objectives

The brewery’s main objectives were to enhance its online presence, boost taproom visits, and improve its standing in local search results, particularly in Google’s local 3-Pack and Google Maps.

Strategies and Tactics

Our approach involved Google My Business optimization, local keyword strategy, event promotion, and social media engagement.

Google My Business Optimization: We refined the brewery’s GMB listing with up-to-date information, captivating photos of the brewery, its beers, and regular posts about new brew releases and taproom events.

Local Keyword Strategy: After comprehensive local keyword research, we found relevant search terms that potential customers might use. These keywords were then integrated into the brewery’s website content and GMB listing.

Event Promotion: Recognizing that events drive customers to breweries, we promoted taproom events online, such as new beer releases, tasting events, and brewery tours.

Social Media Engagement: We leveraged social media to engage the local community, share behind-the-scenes content, and encourage customers to check in and share their brewery experiences.

Implementation

Our local SEO strategy was actioned, with ongoing adjustments based on performance data and local craft beer trends.

Results and Metrics

Our local SEO strategy achieved considerable results within six months:

• The brewery started to appear in the Google 3-Pack for crucial local search terms like “brewery in [location]” and “best craft beer near me”.
• Views of their Google Maps listing soared by 215%.
• Local organic search traffic to the brewery’s website increased by 90%.
• As a result, the brewery saw a 50% increase in taproom visits and a 35% growth in event participation.

Conclusion and Learnings

This case study highlights the impact of a strategic local SEO approach in a niche market like craft beer brewing. The notable increase in taproom visits and event participation, resulting from improved online visibility, validates our tactics’ effectiveness.

Related Projects