In the vibrant world of outdoor design, a local landscaping company had expertise in creating beautiful, functional outdoor spaces but struggled to attract clients due to poor online visibility.

Problem Statement

Despite the breadth of their design capabilities and highly experienced team, the landscaping company wasn’t getting noticed in local search results, affecting their ability to secure new projects.

Goals and Objectives

The company’s main objectives were to boost its online visibility, increase the number of project inquiries, and improve its rank in local search results, especially in Google’s local 3-Pack and Google Maps.

Strategies and Tactics

Our approach combined Google My Business optimization, local keyword strategy, and showcasing of past projects.

Google My Business Optimization: We refined the company’s GMB listing with up-to-date information, engaging photos of past landscaping projects, and regular posts about seasonal gardening tips and promotional offers.

Local Keyword Strategy: After extensive local keyword research, we found relevant search terms that potential clients might use. We then optimized the company’s website and GMB listing with these keywords.

Showcasing Past Projects: Given the visual nature of landscaping, we highlighted completed projects online to demonstrate the company’s expertise and creativity. This tactic aimed to engage potential clients and stimulate inquiries.

Implementation

Our local SEO strategy was implemented, with ongoing adjustments based on performance data and local landscaping trends.

Results and Metrics

Our local SEO strategy yielded remarkable results within six months:

• The landscaping company started to appear in the Google 3-Pack for key local search terms like “landscaping services in [location]” and “best landscape design near me”.
• Their Google Maps listing views soared by 220%.
• Local organic search traffic to the company’s website increased by 90%.
• Importantly, the company experienced a 50% rise in project inquiries and a 40% increase in booked projects, directly tied to the improved online presence.

Conclusion and Learnings

This case study illustrates the value of a comprehensive local SEO strategy in a highly visual and competitive industry like landscaping. The significant increase in project inquiries and bookings, attributable to improved online visibility, underscores the effectiveness of our approach.

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