In the highly competitive arena of home repair, a local plumbing business known for its prompt, reliable services was struggling to secure new clientele due to a diminished online presence.

Problem Statement

Despite their exceptional service record and high levels of customer satisfaction, the plumbing business was not surfacing in local search results, thus limiting their potential to increase service calls and expand their client base.

Goals and Objectives

The primary objectives of the plumbing business were to bolster its online visibility, raise service bookings, and ascend in local search results, especially within Google’s local 3-Pack and Google Maps.

Strategies and Tactics

Our unique plan of action integrated Google My Business optimization, local keyword strategy, an online reputation management campaign, and the use of immersive video content.

Google My Business Optimization: We refurbished the business’s GMB listing with comprehensive information, pictures of their expert team, and regular posts about DIY plumbing tips and service discounts.

Local Keyword Strategy: We conducted exhaustive local keyword research and identified relevant search terms that potential clients might use. These keywords were judiciously integrated into the business’s website content and GMB listing.

Online Reputation Management Campaign: Recognizing the impact of customer reviews, we initiated a campaign encouraging satisfied clients to leave reviews on the business’s GMB listing and other relevant platforms, enhancing their online credibility.

Immersive Video Content: Understanding the power of visual content, we developed a series of instructional and behind-the-scenes videos. These videos, which were optimized for local search and shared on GMB, the business’s website, and social media, were designed to build trust and establish the business as a local industry leader.

Implementation

Our local SEO strategy was executed diligently, with continuous monitoring of performance and necessary adjustments based on the data insights and latest trends in the home service industry.

Results and Metrics

Our bespoke local SEO strategy achieved significant results within five months:

• The plumbing business started ranking in the Google 3-Pack for essential local search terms like “plumbers in [location]” and “emergency plumbing service near me”.
• Views of their Google Maps listing saw an impressive growth of 220%.
• Local organic search traffic to the business’s website increased by 70%.
• The plumbing business saw a 45% increase in service bookings and a 30% boost in recurring clients.

Conclusion and Learnings

This case study demonstrates the transformative potential of a meticulously executed local SEO strategy in the home service sector. The marked increase in service bookings and recurring clients, driven by improved online visibility, underscores the effectiveness of our unique approach.

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