In the bustling world of real estate, a local agency had the listings and the expertise, but struggled with online visibility. Despite a wide range of attractive properties, the agency wasn’t making a mark in local online searches, affecting its ability to attract potential buyers.

Problem Statement

The main challenges for the agency were a limited online presence, particularly in Google’s 3-Pack for local search terms, and underwhelming visibility on Google Maps, which restricted their ability to engage with property buyers and sellers in their locality.

Goals and Objectives

The agency aimed to enhance its online visibility, increase property inquiries, and improve its standing in local search results and on Google Maps.

Strategies and Tactics

Our strategy combined Google My Business optimization, local keyword strategy, and hyper-local content marketing.

Google My Business Optimization: We fully optimized the agency’s GMB listing with current information, high-quality property photos, and regular posts about new listings and successful sales. We encouraged satisfied clients to leave reviews on the agency’s GMB profile.

Local Keyword Optimization: We conducted comprehensive keyword research to discover relevant local search terms related to the real estate market. The agency’s website and GMB listing were then optimized with these keywords.

Hyper-local Content Marketing: We created locally-focused blog posts on the agency’s website about neighborhood profiles, market trends, and home buying tips, incorporating local keywords for SEO benefits.

Implementation

Our bespoke local SEO strategy was implemented, with ongoing performance monitoring and adjustments based on analytics and changing market trends.

Results and Metrics

The local SEO plan yielded impressive results within a span of six months:

• The agency began to consistently appear in the Google 3-Pack for relevant local search terms like “real estate agency in [location]” and “best properties in [location]”.
• Views of their Google Maps listing surged by an astounding 200%.
• Organic traffic to the agency’s website from local search increased by 90%.
• Importantly, the agency experienced a 45% increase in property inquiries and a 30% boost in closed deals directly attributable to online channels.

Conclusion and Learnings

This case study emphasizes the value of a well-rounded local SEO strategy in the real estate industry, where local knowledge and presence are key. The substantial increase in online visibility, leading to heightened client engagement and closed deals, showcases the effectiveness of such an approach.

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