As the leading SEO specialists at Egochi, we take immense pride in sharing a comprehensive case study of how we transformed the fortunes of a CBD shop, enhancing their digital footprint through strategic Wix-oriented SEO strategies. The venture was not just about improving online visibility; it was about driving sales, increasing footfall, and propelling the business to new heights.
Our client, a local CBD shop, was initially experiencing a slump in sales and footfall. Their previous SEO strategies were not yielding desired results, and their Wix website was underutilized. They had been operating in a single location, and plans for expansion seemed a distant dream due to the prevailing conditions.
- Keyword Research and Optimization: We conducted thorough research to identify high-ranking keywords that are relevant to the CBD market. We integrated these keywords into the website content, blog posts, and metadata, focusing on long-tail keywords to target niche segments of the market.
- Local SEO: We optimized the client’s Google My Business profile, building local citations and backlinks, and implemented geo-tagging on the website to improve local visibility.
- Content Strategy: We developed a rich, informative blog section focusing on CBD education, industry news, and product usage tips. This helped to establish the client as an authority in the industry and keep visitors engaged, thereby improving website stickiness and reducing bounce rates.
- Technical SEO: Our team worked on improving the website’s loading speed, implemented mobile optimization, and ensured proper indexing of the website on Google.
Our efforts bore fruit within six months. Here are some significant improvements:
- Organic Traffic: The website’s organic traffic increased by 175%. The high-quality content and keyword strategy helped improve the site’s search engine ranking, leading to more visitors.
- Sales: The shop’s sales improved by a whopping 220%. The increase in organic traffic led to more conversions, and the enriched content played a crucial role in influencing the visitors’ purchase decisions.
- Footfall: Local SEO efforts resulted in a 150% increase in footfall at the physical shop. The Google My Business optimization ensured that the shop showed up in local searches, directing more customers to the shop.
- Shop Expansion: With a significant increase in sales and brand recognition, our client was able to expand their business, opening two more shops in neighboring locations within a year.
This case study serves as a testament to the power of tailored SEO strategies in transforming businesses. At Egochi, we don’t just aim to improve online visibility; we strive to drive growth and help our clients reach new horizons. With our specialized Wix SEO strategies, we’re ready to take your business to the next level.