Background

Our client, a local Fireworks Store, had a Wix website that was not performing optimally in terms of online visibility. They were barely visible on Google Maps and their ranking in local search results was not strong enough to drive desired traffic. Their goal was to rank #1 in local search results for specific high-converting keywords, improve visibility on Google Maps, and ultimately, increase foot traffic to their store.

The Challenge

The primary challenge was to overcome the website’s low visibility on search engines, especially for the targeted local keywords. There was a lack of localized content, and the store did not appear prominently on Google Maps. The website’s SEO was suboptimal, leading to low rankings in search results.

Our Approach

Egochi started with a comprehensive SEO audit, identifying crucial areas for improvement. We realized the necessity for a robust local SEO strategy tailored to their business needs. Here’s what we did:

1. Keyword Research & Optimization: We conducted thorough keyword research to identify high-converting local keywords relevant to their business. We then optimized the website’s content, meta tags, and URLs with these keywords.
2. Local SEO and Google Maps Optimization: We created a Google My Business listing for the store and ensured that the store’s name, address, and phone number (NAP) were consistent across all platforms. We also collected and responded to customer reviews, and posted regular updates on the Google My Business page to enhance their Google Maps visibility.
3. Content Strategy: We developed a content strategy that focused on creating relevant, local-based content. This included blog posts about fireworks safety, local events, and new product arrivals.
4. Link Building & Outreach: We initiated a local link building campaign, reaching out to local bloggers and news sites for coverage. We also encouraged local customers to leave reviews, helping to build local relevance.

Results

Within 6 months of implementing our Wix SEO strategy, the local Fireworks Store saw impressive results:

1. Increased Rankings: The store’s website ranked #1 in local search results for five high-converting keywords, compared to being outside the top 50 before our intervention.
2. Improved Visibility on Google Maps: The store’s visibility on Google Maps increased significantly, resulting in a 70% increase in online footfall traffic.
3. Enhanced Local Presence: The store’s local online presence improved, with a 40% increase in impressions for local keywords.
4. Growth in Store Visits and Revenue: There was a 60% increase in foot traffic to the store, leading to a 35% increase in revenue in comparison to the same period in the previous year.

Conclusion

This case study illustrates the power of a well-executed SEO strategy on a Wix platform. The Fireworks Store’s website transitioned from relative obscurity to a dominant local presence. By focusing on local SEO, we were able to achieve the client’s goal of top rankings, increased visibility on Google Maps, and significant business growth.