Introduction

We, at Egochi, recently partnered with an upscale hair salon that aimed to revamp its online presence. The salon was looking to attract more local customers and establish itself as a prominent brand within the community.

Objectives

1. Design a visually appealing and functional website using Wix.
2. Improve search engine rankings for targeted local keywords.
3. Increase organic website traffic from potential local customers.
4. Enable online booking and improve customer experience.

The Challenges

The salon faced a few key challenges:

1. Obsolete Website: Their existing website was outdated and not user-friendly.
2. Lack of Online Visibility: The salon wasn’t ranking for local search terms.
3. Ineffective Booking System: The existing online booking system was cumbersome.
4. No Content Strategy: There was no content on the website to engage visitors.

The Solution

Our strategy incorporated Wix and its powerful tool, Wix SEO Wiz, to address these challenges:

1. Website Redesign with Wix: We used Wix to create a stunning website that reflected the salon’s branding and offered seamless navigation. We included a portfolio, services, pricing, and an about us section.
2. Wix SEO Wiz for Local SEO: We utilized Wix SEO Wiz to optimize the site for search engines. We input the salon’s details into Wix SEO Wiz, which then generated a personalized SEO plan. This plan guided us through optimizing various aspects of the website, including keywords, meta tags, and image alt texts.
3. Content Creation: We created engaging content that included blog posts on hair care tips, styling advice, and industry trends. This content was optimized for local search terms to help improve the salon’s search engine rankings.
4. Online Booking Integration: Wix offers powerful booking features, which we integrated into the website. This allowed customers to book appointments effortlessly and enabled the salon to manage appointments more efficiently.
5. Google My Business Optimization: To further boost local SEO, we created and optimized a Google My Business listing for the salon.

Implementation

We worked closely with the salon over three months to implement the solutions. Throughout this period, we also provided training to the salon staff on managing bookings and updating the website through Wix.

Results

The salon experienced a remarkable transformation in its online presence:

1. Improved Rankings: With Wix SEO Wiz, the website achieved first-page rankings on Google for 10 targeted local keywords.
2. Increased Organic Traffic: Organic traffic to the website increased by 120%.
3. Enhanced User Experience: The Wix-designed website provided a more engaging and user-friendly experience, reducing the bounce rate by 35%.
4. Streamlined Booking: The integrated booking system led to a 50% increase in online appointments.

Conclusion

By leveraging Wix and Wix SEO Wiz, we were able to significantly enhance the online presence of the hair salon. This case study demonstrates the power of a strategically designed website and well-executed SEO in transforming a local business. Egochi’s expertise in these areas was pivotal in driving tangible results for the salon.