We, at Egochi, were approached by a mid-size manufacturing company that specializes in producing industrial machinery. The company was struggling with its online presence and aimed to gain higher visibility among its target audience.
- Improve search engine rankings for targeted keywords.
- Increase organic website traffic.
- Enhance user experience on the website.
- Generate quality leads through the website.
Upon initial assessment, we identified the following challenges:
- Outdated Website: The company’s website was outdated and not optimized for search engines.
- Low Search Visibility: The company was not ranking for keywords critical to their business.
- Lack of Content: The website had minimal content, and what was there did not effectively communicate the value proposition.
- Poor User Experience: The website was not mobile-friendly, and the loading speed was slow.
We laid out a comprehensive plan utilizing various services that Egochi offers:
- Website Redesign: We chose to redesign the website using Wix due to its user-friendly interface and SEO capabilities. We focused on creating a clean and professional design that reflected the brand’s identity.
- Keyword Research and On-Page SEO: Our team conducted extensive keyword research to identify terms that potential customers might use to search for the company’s products. We then optimized the title tags, meta descriptions, header tags, and on-page content for these keywords.
- Content Creation: We created engaging content that clearly communicated the value of the company’s products. This included product descriptions, blog posts, and educational resources for customers.
- Technical SEO: We ensured that the website had a logical structure, was mobile-friendly, and loaded quickly. We also fixed any crawl errors and set up proper redirects.
- Local SEO: We set up and optimized the company’s Google My Business listing to improve visibility in local search results.
- Link Building: We focused on building high-quality backlinks to the website through content marketing, social media promotion, and outreach to industry-related websites.
Over a period of six months, we worked closely with the company’s management and marketing teams to implement the strategies outlined above.
After implementing the strategies, the company saw significant improvements in their online presence:
- Improved Rankings: The website started ranking on the first page of Google for 25 targeted keywords, which was a massive improvement from virtually no rankings before the campaign.
- Increased Organic Traffic: The website’s organic traffic saw a 150% increase.
- Enhanced User Experience: The redesigned website on Wix resulted in a lower bounce rate and higher user engagement.
- Quality Leads: The number of leads generated through the website increased by 60%.
Our partnership with this manufacturing company showcased the impact of a well-thought-out SEO strategy. Through the website redesign, content creation, and both on-page and off-page SEO, we were able to drastically improve the company’s online presence and help them reach their objectives. This case study illustrates the value that Egochi can bring to companies looking to enhance their digital marketing efforts.