The Legal Obstacles

The legal firm initially came to us with several digital hurdles:

• Poor online visibility: Their primary keyword, “law firm [city name]”, was on the third page of Google, significantly limiting their exposure to potential clients.
• Low traffic: Their website was receiving fewer than 400 visits per month, translating to minimal leads.
• Absence on local listings: Despite being a local service provider, they were barely visible on local listings and maps, losing out on local clients.
• Inactive social media: The firm’s social media presence was non-existent, missing out on a critical channel to engage with clients and boost brand awareness.

Understanding these challenges, Egochi tailored a dynamic digital marketing strategy encompassing SEO, Local SEO, and Social Media Marketing.

Egochi’s Comprehensive Plan

Our digital marketing strategy for the legal firm was three-pronged: optimizing SEO, enhancing local SEO, and revitalizing their social media presence.

Aspect 1: SEO Services & Strategies

We began by tackling the firm’s SEO:

• Website Refinement: We refined the website structure, optimized page load speed, and enhanced mobile responsiveness to provide an excellent user experience and boost organic rankings.
• Content Strategy: We created a unique content strategy with a focus on highlighting the firm’s services, expertise, and success stories. We ensured this content was rich in relevant keywords to boost search engine visibility.
• Backlink Building: We initiated a powerful backlink building campaign, aimed at securing high-quality, legal industry-specific backlinks to increase the site’s authority and improve search rankings.

Aspect 2: Local SEO Enhancement

We then focused on optimizing their local SEO:

• Google My Business Optimization: We optimized the firm’s Google My Business listing, ensuring accurate and complete information, adding photos, and encouraging client reviews.
• Local Citations: We increased the number of local citations and ensured consistency of NAP (Name, Address, Phone number) across all listings.

Aspect 3: Social Media Revitalization

Finally, we turned to their social media:

• Strategy and Management: We developed and implemented a strong social media strategy, scheduling regular posts, responding promptly to messages and comments, and actively participating in relevant discussions.
• Content Creation: We created engaging content, including short explainer videos on common legal issues, success stories, and legal tips.

Verdict: Unprecedented Success

The results of our comprehensive digital marketing strategy were astounding:

• SEO Triumph: The legal firm’s primary keyword moved from the third page to the first page of Google within six months. Their organic traffic saw a fivefold increase, from 400 to over 2000 visits per month.
• Local SEO Victory: Their visibility on local listings improved dramatically, leading to a 50% increase in inquiries from potential local clients.
• Social Media Revival: Their revitalized social media presence led to a significant increase in followers, with a 300% increase over six months. Engagement rates also improved by 60%.

This legal firm digital marketing case study is a testament to Egochi’s ability to create and execute a comprehensive digital marketing strategy, combining SEO, local SEO, and social media marketing. Our results-oriented approach led to a significant boost in the legal firm’s online visibility, website traffic, and client engagement.

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