Dive into our fascinating case study of a legal firm looking to expand their digital presence, engage with potential clients online, and drive more leads through their website. This case study sheds light on the initial digital barriers faced by the legal firm, our custom-built marketing solutions, and the incredible results accomplished.
The Legal Obstacles
The legal firm initially came to us with several digital hurdles:
- Poor online visibility: Their primary keyword, “law firm [city name]”, was on the third page of Google, significantly limiting their exposure to potential clients.
- Low traffic: Their website was receiving fewer than 400 visits per month, translating to minimal leads.
- Absence on local listings: Despite being a local service provider, they were barely visible on local listings and maps, losing out on local clients.
- Inactive social media: The firm’s social media presence was non-existent, missing out on a critical channel to engage with clients and boost brand awareness.
Understanding these challenges, Egochi tailored a dynamic digital marketing strategy encompassing SEO, Local SEO, and Social Media Marketing.
Egochi’s Comprehensive Plan
Our digital marketing strategy for the legal firm was three-pronged: optimizing SEO, enhancing local SEO, and revitalizing their social media presence.
Aspect 1: SEO Services & Strategies
We began by tackling the firm’s SEO:
- Website Refinement: We refined the website structure, optimized page load speed, and enhanced mobile responsiveness to provide an excellent user experience and boost organic rankings.
- Content Strategy: We created a unique content strategy with a focus on highlighting the firm’s services, expertise, and success stories. We ensured this content was rich in relevant keywords to boost search engine visibility.
- Backlink Building: We initiated a powerful backlink building campaign, aimed at securing high-quality, legal industry-specific backlinks to increase the site’s authority and improve search rankings.
Aspect 2: Local SEO Enhancement
We then focused on optimizing their local SEO:
- Google My Business Optimization: We optimized the firm’s Google My Business listing, ensuring accurate and complete information, adding photos, and encouraging client reviews.
- Local Citations: We increased the number of local citations and ensured consistency of NAP (Name, Address, Phone number) across all listings.
Aspect 3: Social Media Revitalization
Finally, we turned to their social media:
- Strategy and Management: We developed and implemented a strong social media strategy, scheduling regular posts, responding promptly to messages and comments, and actively participating in relevant discussions.
- Content Creation: We created engaging content, including short explainer videos on common legal issues, success stories, and legal tips.
Verdict: Unprecedented Success
The results of our comprehensive digital marketing strategy were astounding:
- SEO Triumph: The legal firm’s primary keyword moved from the third page to the first page of Google within six months. Their organic traffic saw a fivefold increase, from 400 to over 2000 visits per month.
- Local SEO Victory: Their visibility on local listings improved dramatically, leading to a 50% increase in inquiries from potential local clients.
- Social Media Revival: Their revitalized social media presence led to a significant increase in followers, with a 300% increase over six months. Engagement rates also improved by 60%.
This legal firm digital marketing case study is a testament to Egochi’s ability to create and execute a comprehensive digital marketing strategy, combining SEO, local SEO, and social media marketing. Our results-oriented approach led to a significant boost in the legal firm’s online visibility, website traffic, and client engagement.