Discover our successful SEO journey with a reputed painting company, whose online growth story has been nothing short of remarkable. In this case study, we’ll delve into the company’s initial challenges, our targeted SEO strategy, and the impressive results achieved.

Company Challenges

When the painting company first reached out to Egochi, they were facing considerable online visibility issues. Despite offering high-quality services, their online presence was virtually non-existent. They ranked on page 6 for their primary keyword, “residential painting [city name]”, and were positioned outside the top 100 for several other important keywords.

Their website’s UX/UI design was outdated, leading to a high bounce rate of around 70%. This high bounce rate combined with low organic traffic (merely 150 visits per month) meant their lead generation was far below their potential.

Project Overview

Understanding the gravity of the situation, we at Egochi embarked on a mission to transform their online presence. We initiated the process with an exhaustive website and SEO analysis, studying their current performance, the competitive landscape, and identifying areas of improvement.

SEO Services & Strategies

A complete website overhaul was our initial focus, making the site navigation intuitive, enhancing its loading speed, and making it mobile-friendly. For local SEO, we meticulously optimized their Google My Business profile and increased local citations, thus boosting their visibility in local search results.

We rolled out a comprehensive link-building campaign, focusing on acquiring high-quality, relevant backlinks. In parallel, we crafted engaging, keyword-rich content on a regular basis, targeting a mix of competitive and long-tail keywords.

Results

The outcome of our strategic SEO efforts was immensely gratifying. In six months, the website’s organic traffic saw a tremendous rise, escalating from a mere 150 to over 1500 visits per month – a tenfold increase.

The company’s ranking for their primary keyword improved dramatically, moving from page 6 to the top 3 positions on page 1. For their secondary keywords, they leapt from being outside the top 100 to within the top 30.

The bounce rate decreased from a high 70% to a much more reasonable 40%, reflecting an enhanced user experience. And most importantly, the company saw a significant uptick in leads and conversions, from 5-6 leads per month to over 50.

This painting company SEO case study encapsulates the power of a comprehensive, tailored SEO strategy. It reflects how Egochi, with its industry expertise and strategic approach, can help businesses transform their online presence, leading to increased visibility, traffic, and conversions.

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