Augusta Cole is a New York-based event planning expert specializing in wedding events, corporate get-togethers, and celebration events. Although endowed with a deep sense of creativity and local renown, the business faced challenges in leveraging their Instagram presence for client acquisition. Egochi stepped in to refocus their Instagram strategy, aiming for a robust engagement-to-client conversion ratio.
Augusta Cole’s Instagram account had hit a growth plateau, which directly impacted the inflow of new inquiries.
Despite a sizable following, the business struggled to convert Instagram engagements into tangible leads and eventually into loyal clients.
The existing content was repetitive, lacking the dynamism required to cater to a varied audience interested in diverse event types.
Incorporated a variety of content types including video testimonials, behind-the-scenes looks, and thematic visuals aligned with seasonal trends in the event industry.
Performed thorough keyword and hashtag research to optimize post visibility, aiming to capture the local New York event planning market.
Leveraged Instagram Stories and Reels for time-sensitive promotions and to showcase real-time event setups, adding a layer of authenticity to the brand.
Initiated interactive polls, Q&A sessions, and contests to boost engagement and gather audience preferences for future service offerings.
Egochi’s targeted and data-driven approach transformed Augusta Cole’s Instagram presence into a potent client acquisition tool. The multi-faceted strategy not only breathed new life into their social media content but also manifested in real-world business gains, including an array of new high-value clients. Augusta Cole is no longer just a name to reckon with in New York’s event planning scene; it’s a burgeoning brand experiencing the power of well-strategized social media marketing.