Keyword Research is important for your website. Choosing the keywords for your website content is definitely a simple process, but it can make or break your online business. That’s why you need to be careful with your keyword research as it is the starting point and the central figure in the process of any (SEO) search engine optimization.
Here are some pointers that you need to know in order to find the best keywords for your website:
Very specific yet common keywords
Think of focused and targeted keywords, but make sure that they are common enough for an ordinary user to type into the search engine.
If you are promoting a particular brand of product which is already known to many users, you can include the brand name in your key phrase. However, if you are just about to introduce a new product, it’s best that you include common keywords that target a specific group of users who are more likely to purchase your product.
Multiple-word keywords A.K.A. Long tail keywords
One-word keywords are too general, thus they cannot be promoted effectively. Users are more likely to type two to four keywords into the search box. For example, users who want to download free MP3 through the Internet are not likely to type just “MP3” in the search field. They usually type “free MP3” or “download free mp3 music”.
Studies on Internet trends show that users who use four-word keywords are more likely to purchase items or services than those who use phrases with fewer words. It’s best that you form your keywords with this tip in mind.
Monitor keyword search volume regularly
Keywords that are highly used today might not be frequently searched for by next month. With the use of keyword suggestion tools, you can track such data monthly and make a long-term keyword analysis. You might want to execute changes in your site content if it turns out that the search trend for a particular keyword has decreased significantly.
Gather data from more than one keyword suggestion tool
The search results provided by different keyword suggestion tools vary. Some keyword suggestion tools like Google AdWords’ Keyword Tool and Overture only display results from specific search engines, while some tools provide keyword search volume from multiple search engines.
Some searches can be more popular in one search engine than in another search engine. The keyword “used cars”, for example, might have a greater number of searches in Yahoo than in Google.
It’s only fair that you use two or three keyword suggestion tools and then look for a common denominator among the results.
Put the Market Samurai Modules to Work for You
The features of Market Samurai that present the most potential for conquering your niche competition are the SEO Competition module and Keyword Research module. These are not only easy to use but extremely powerful when you know how to use them.
When you are in keyword research mode, check out the AWA or Adwords Advertiser stats. You’ll instantly have access to all of the advertisers for your specific keyword. Same for the SEO: View those stats and you have your hands on all of the sites using your keyword or phrase, which puts your competitors’ most valuable info right into the palm of your hand.
By doing this you are leveraging the research time and knowledge your top competitors have achieved. You are learning how and where they get their backlinks, exactly what they are selling, how they are marketing products and what they are offering to their customers. After all, these are your potential customers, so you want to know what is working to pull them in, so that you can do it and do it better. That’s how you become a market expert who beats out the competition for your niche.
While Market Samurai reviews can convince you that this is a great keyword research product, it is knowing how to apply this research and becoming market leader through this research that takes you from some person trying to sell a product to an authority figure who knows the niche and can provide the perfect solutions to meet your target customers’ needs.
By following these simple keyword essentials, there is a high possibility that your entire search engine optimization process will become a success. Yes, keyword research is just the first step in increasing traffic to your website. So you’d better make one good leap at it in order to top the search engine results and increase the volume of your product sales.