3 Steps to Master Keyword Research?

The Key to Keyword Research
Spread the love

Keyword Research is important for your website. Choosing the keywords for your website content is definitely a simple process, but it can make or break your online business. That’s why you need to be careful with your keyword research as it is the starting point and the central figure in the process of any (SEO) search engine optimization.

Here are the actions you need to undertake in order to master keyword research:

1. Find specific yet common keywords

Think of focused and targeted keywords, but make sure that they are common enough for an ordinary user to type into the search engine.

If you are promoting a particular brand of products that is already known to many users, you can include the brand name in your key phrase. However, if you are just about to introduce a new product, it’s best that you include common keywords that target a specific group of users who are more likely to purchase your product.

2. Find multiple-word keywords A.K.A. Long tail keywords

One-word keywords are too general, thus they cannot be promoted effectively. Users are more likely to type two to four keywords into the search box. For example, users who want to download free MP3 through the Internet are not likely to type just “MP3” in the search field. They usually type “free MP3” or “download free mp3 music”.

Studies on Internet trends show that users who use four-word keywords are more likely to purchase items or services than those who use phrases with fewer words. It’s best that you form your keywords with this tip in mind.

3. Monitor keyword search volume regularly

Keywords that are highly used today might not be frequently searched for by next month. With the use of keyword suggestion tools, you can track such data monthly and make a long-term keyword analysis. You might want to execute changes in your site content if it turns out that the search trend for a particular keyword has decreased significantly.

Gather data from more than one keyword suggestion tool

The search results provided by different keyword suggestion tools vary. Some keyword suggestion tools like Google AdWords’ Keyword Tool and Overture only display results from specific search engines, while some tools provide keyword search volume from multiple search engines.

Some searches can be more popular in one search engine than in another search engine. The keyword “used cars”, for example, might have a greater number of searches in Yahoo than in Google.

It’s only fair that you use two or three keyword suggestion tools and then look for a common denominator among the results.

Put the Market Samurai Modules to Work for You

The features of Market Samurai that present the most potential for conquering your niche competition are the SEO Competition module and Keyword Research module. These are not only easy to use but extremely powerful when you know how to use them.

When you are in keyword research mode, check out the AWA or Adwords Advertiser stats. You’ll instantly have access to all of the advertisers for your specific keyword. Same for the SEO: View those stats and you have your hands on all of the sites using your keyword or phrase, which puts your competitors’ most valuable info right into the palm of your hand.

By doing this you are leveraging the research time and knowledge your top competitors have achieved. You are learning how and where they get their backlinks, exactly what they are selling, how they are marketing products and what they are offering to their customers. After all, these are your potential customers, so you want to know what is working to pull them in, so that you can do it and do it better. That’s how you become a market expert who beats out the competition for your niche.

While Market Samurai reviews can convince you that this is a great keyword research product, it is knowing how to apply this research and becoming market leader through this research that takes you from some person trying to sell a product to an authority figure who knows the niche and can provide the perfect solutions to meet your target customers’ needs.


By following these simple keyword essentials, there is a high possibility that your entire search engine optimization process will become a success. Use the industry’s top-rated keyword research tools in order to get the best results with your keyword research.

Yes, keyword research is just the first step in increasing traffic to your website. So you’d better make one good leap at it in order to top the search engine results and increase the volume of your product sales.

Spread the love

Posted on March 10, 2018 in Content Marketing, Digital Marketing, Internet Marketing, Search Engine Optimization

Author: Jobin John

Jobin is the founder & CEO of Egochi, a United States digital marketing agency specializing in SEO and content marketing that helps businesses grow online. He is well known & respected for his expertise in the search engine optimization industry and has helped a huge number of local businesses grow their business.

Responses (4)

  1. Colleen Mclaughlin
    March 18, 2018 at 1:13 am ·

    Hello my love one! I want to say thbat this article is amazing,
    great written and come with approximately
    all important infos. I’d like to per extra posts like this.

  2. Sal Gossett
    March 17, 2018 at 10:59 pm ·

    Hello I am so delighted I found your website, I really found you by
    accident, while I was browsing on Askjeeve for
    something else, Nonetheless I am here now and would
    just like to say many thanks for a marvelous post and an all round interesting blog (I also
    love the theme/design), I don’t have time to look over it all at the moment but I have saved it and also added in your RSS feeds, so when I have time I will be back to read more, Please do keep up the awesome work.

  3. Gertie Mccarty
    March 17, 2018 at 9:45 pm ·

    I blog often and I genuinely appreciate your content. Your article has truly peaked my interest. I will bookmark your website and keep checkibg for new details about once a week. I opted in for your RSS feed as well.

  4. Karry Raynor
    March 17, 2018 at 7:29 pm ·

    If someone needs an internet marketing experts view regarding blogging then I propose him/her to pay a visit to your website, Keep up the pleasant work.

Back to Top