Types of Link Building
Link Building is the most vital factor in an era where high importance is given by Search Engines and makes their search algorithms popular. Anyone involved in online marketing is bound to come across the concept of Link Building and know about the different types of Link Building.
The model of Link Building is simple, get premium, appropriate sites for links to your own. These results in generating traffic from visitor clicks and also get noticed by the search engine algorithms-an indication about the importance of your site. So in order to show up in search ranking, the depended factors are high-quality Link Building.
So simply put Link Building is an art. It is the core job on the part of SEO specialist to build quality links. Link Building requires many critical ingredients i.e. creativeness, dedication and lastly financial stability. As two personalities are never the same, the Link Building campaign is also altogether different and varies with the type of website.
The basic types of Link Building are discussed here, these are
- Editorial column Links
- Aggressive Link Building
- Non-Editorial Links
Editorial column Links
SEO does not need to perform any specific action for these links, other than drafting a credible material and bringing it into notice. The pages of different sites then link to your content or company and hence makes merit Link Building.
This is the purest form of link building and in order to get them all you need to do is generate informative and educational content for your website. As this would build trust and more readership value for your site and making people in your niche link to you naturally.
This type of link building is considered to be difficult as it takes a lot of time to create high-quality content and then wait for influencers to link to the same.
However, have no doubt this type of link is the strongest and gives your site the highest level of link juice and growth in SERP’s.
Aggressive Link Building | Manual Link Building
These links are manually created using SEO methods like emailing bloggers, submitting to directories or buying links. The SEO process usually gives out the proposition in his email that linking would be beneficial for them.
So basically you would contact influencer bloggers from your niche and request them to link to your webpage or directly to your site.
The easiest way to find influencers is by using blogger outreach tools like Buzzstream, PitchBox, Ninja Outreach or by simply searching for them online with search terms like keyword “submit a guest post”, keyword “guest post”,
keyword “guest post by”, keyword “accepting guest posts”, keyword “guest post guidelines”.
Once you located a site or found a potential influencer simply email them with a proposal to place your site link on their webpage and do mention how it would help or benefit them.
Another strategy for manual link building is to locate broken pages on a website and then offer them a fresh piece of content instead in order to fix the broken link without any time delay.
Once the site owners agree to your request simply submit a fresh piece of content and add your link to it.
You can find more manual link building methods however these are the best and most effective ones being used by professional SEO’s.
There are many opportunities given by many websites to Link Building which include comments on the blogs, Guestbook, and signatures in the forums. These links are beneficial for some websites although they are of low value.
To be clear on one thing, there are two paths for Link Building, merit-based links, and spam links. Well, these two can clearly outlay their pros and cons, spam-based Link Building will eventually require less effort, time and resources but will eventually fade out with the passage of time and if done in excess can also get you penalized.
Thus, I would never recommend this type of link building and if you do not want to be the laughing stock of your industry, you should stay away from it.
I would recommend reading the difference between White Hat SEO & Black Hat SEO in order to understand the third type of link building further.
Conclusion to Types of Link Building
On the brighter side, merit-based Link Building will stand out to you because the efforts really pay off and will eventually require more effort, time and resources. These two paths are silent features of your business in which you have an appetite for building a business which passes the test of time.
Search engines are continually updating their algorithm in order to purge their search results of pages that are using spamming techniques, although they have not yet achieved full control over it. However, with constantly updating technology and a more complex algorithm will eventually reduce the spam Link Building in the future.
These will eventually help you in making an informed decision. With all this information it can clearly be understood that Links that require minimum efforts likely be less beneficial in the long term. Link Building is a cause of much stress even for SEO experts and that is why a variety of spam techniques are engaged by search engines.