What is Content Optimization?
Content optimization is the process of ensuring that all website content is optimized for better user experience and search engine metrics score. Basic content optimization can be achieved by following on-page SEO strategies to the core, which involves adding SEO optimized title tags, meta description, meta tags, schema markup, internal links, outbound links, Image ALT TXT, sitemaps to your content pages.
The first step to achieving content optimization is making sure that everything on your site works the way it should. This means checking for broken links, ensuring images display properly, and making sure pages load as quickly as possible.
How to Achieve Content Optimization for your Website?
When trying to achieve content optimization on your site, there are only two things that really matter; user experience and search engine friendliness.
Here are guidelines to focus when optimizing content for your website:
Your Keyword Strategy
When it comes to content optimization, one of the most important parts is selecting which keywords you want to target.
This process is often referred to as keyword research and should be done before writing any content. To do this, you’ll want to analyze popular search terms related to your niche and see which ones bring in the most traffic.
From here, you can select which keywords you want to include in your content. Broad keywords typically have the most search volume, but they’re also the hardest to rank for. Alternatively, you can choose a more specific keyword phrase that is more likely to bring in targeted traffic.
Your Content Creation Process
When writing your content, you should always start with an outline. This will make sure that all of your content is organized and easy to read. Outlines can also help you determine which keywords you should use when writing each section.
Once you have the outline completed, it’s time to start writing. Try to write naturally without stuffing your content with keywords. Instead, include keywords naturally as you’re writing and edit them in at the end.
When you’re done writing, always proofread. Have someone else proofread your work as well. After this, go through your content and edit in your most important keywords. This is also the time to make any last minute adjustments to your content if you notice sections that are hard to read or don’t make much sense.
And finally, after all of this you should publish your content and monitor its progress using a tool like Google Analytics.
Write for Your Audience
When writing your content, it’s important to keep your visitors in mind. Always try to write naturally and use language that your audience will be able to understand. This means avoiding big words and overly technical language (unless you’re writing a technical piece of course).
As I mentioned earlier, make sure that your content isn’t stuffed with keywords. This is a common problem among new SEO’s.
Your content should read naturally with the keywords sprinkled in at appropriate places. If you just stuff keywords randomly, search engines will see your content as spam and you could even get banned from their listings.
Your Content SEO Elements
Any content you create should also follow the general guidelines of search engine friendliness. This means including things like proper headers, good source coding, and proper use of keywords and relevant links. This will also make it easier for search engines like Google, Yahoo, and Bing to crawl and rank your content.
The most important thing for you to know is that it’s all about making your content findable. URLs, titles, headings, redirects, robots.txt, and pagination are all things you can (and should) set up to help search engines discover and index your pages.
Your Content SEO Elements
The promotion and optimization process for your content is just as important as the content creation process. If you’re not promoting your content, then no one will see it and it won’t get any traffic. If your content isn’t optimized, then it won’t rank in the search engines.
The most effective way to promote your new content is to publish it on your social media pages. Most people think that sites like Facebook and Twitter are only for individuals, but you can use them to promote your website just like larger companies do.
Finally, I want to remind you that the tips in this post should be considered guidelines. There is no one size fits all approach to content creation. What works for one person might not work for another.