Kanect Recycling
Project Details
Industry: Automotive
Platform: Squarespace
Services Provided: Local SEO, Pay-Per-Click (PPC), SEO, Web Design
Focus: Lead Generation
Business Type: B2C business-to-consumer
View ProjectProject Description
Kanect Recycling is a specialized automotive scrap yard and core processor serving Ashtabula, OH and Greenville, PA. Known for its efficient recycling and processing of automotive scrap, the company needed a digital facelift on its Squarespace site to better reflect its operational expertise and environmentally responsible practices. The goal was to create a digital experience that clearly communicates its technical proficiency and robust service offerings, while also enhancing local search visibility and capturing quality leads.
By partnering with Egochi, Kanect Recycling reimagined its online presence to showcase its state-of-the-art processing capabilities, streamline service information, and attract local industrial clients. This project was built around a tailored strategy that combined cutting-edge web design with advanced SEO, precise PPC, and focused Local SEO techniques.
The Challenge
Despite a strong regional reputation, the company’s previous website failed to convey its sophisticated recycling processes. The lack of localized SEO and the absence of a targeted PPC strategy meant that potential customers were not discovering its services, resulting in limited online engagement and missed business opportunities.
Strategy & Solution
To address these issues, Egochi initiated a full website overhaul on Squarespace. The design was reimagined to emphasize clarity, accessibility, and the technical strengths of Kanect Recycling. Comprehensive on-page SEO enhancements were implemented to target niche keywords related to automotive scrap recycling, while a precision PPC campaign was launched to capture high-intent local searches. Additionally, Local SEO tactics were applied to strengthen the company’s presence in both Ashtabula, OH and Greenville, PA.
Results
The strategic transformation yielded outstanding improvements: organic search visibility increased by +92%, local traffic surged by +88%, and PPC-driven leads grew by +85%. These results not only expanded Kanect Recycling’s market reach but also reinforced its reputation as the premier automotive scrap processing provider in the region.
+92%
Organic Visibility Boost
+88%
Local Traffic Increase
+85%
PPC Lead Growth
