Video Marketing Tips Why Use Video For Marketing? So what’s happening? Well, two things namely. First, content marketers are needing to differentiate their brand from other brands. Next, ROI metrics are confirming that buyers are becoming increasingly influenced by video. » Embedded video content can increase website traffic by up to 55%» Videos posted on…
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Email Marketing Tips The art of email marketing is becoming more challenging as email campaigns become more common and competition for space in consumers’ inboxes stiffens. Catchy subject lines and special offers are no longer enough as the science of email marketing continues to advance. Here is a list of seven research-based tips for making…
Managing your reputation With the giant leaps and bounds technology has made for our accessibility, convenience, and communication, we have to protect our digital presence. Even more so than in person, an online reputation can be destroyed in a matter of seconds. All it takes is one negative comment. So, how do we go about…
Do you monetize your content intelligently? Are you tracking your content’s ROI and optimizing your blog for real-world conversions? Are you generating blog subscribers as leads and nurturing those leads to a final sale? Could you be doing it better? Here are five best practices that will optimize your blog and marketing strategy to generate email subscribers.…
Study: Today’s lawyers must learn to social swim The digital-social era made everyone a publisher, giving marketers and bloggers, advocates and experts broad reach once the exclusive province of mass media. Today’s era of information overload, and the sea of abundant content, means traditionally conservative industries need to revisit traditional communication strategies. The new, State of Digital & Content Marketing…
As a business, how do you plan on creating your brand and making it more recognizable and popular? Sure, you can find employees inhouse who can create a marketing strategy for your company and try and grow your business that way. But why waste the time and resources with a nonprofessional marketer? With Egochi, you…
Duplicate Content Explained with SEO There is much hype and misconception out there about duplicate content and the duplicate content Google penalizes. Over and over duplicate content is mistaken and distorted into something it isn’t. Some of the biggest myths are about article marketing and duplicate content. One of the biggest article marketing secrets seems…
PPC and Analytics Advertisement: Milwaukee, Wisconsin Sure, it sounds a bit odd. It is a play on a saying I use to hear growing up, possibly a southern thing, “The proof is in the pudding”. Like most things, the saying is not original in its self. A quick internet search provides the probable original: “The…
Multiple h1 tags: Good or Bad Sometimes a site’s template has multiple h1 tags and the most common question I get asked is, Is this a problem? Also, in some cases h1 element is commonly used to mark up a heading on a page, there’s something to be said for having a single clear topic…
Is linking out to third-party sites good for SEO? Linking to other websites is a great way to provide value to your users. Oftentimes, links help users to find out more to check out your sources and to better understand how your content is relevant to the questions that they have. I would watch out…
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