Technical SEO Services

150+ Reviews

50+ Reviews

50+ Reviews

What is Technical SEO and Why is it Important?

Well, hello there! I’m guessing you’re here because you’ve heard the term “Technical SEO” and are wondering what it’s all about. Let’s simplify things and break it down.

Imagine your website is a house. Technical SEO is like the plumbing and electrical wiring that goes on behind the scenes. You might not see it, but it’s essential for your house (website) to function properly.

Technical SEO includes various actions and practices that improve your website’s foundation and infrastructure. These include ensuring your site loads quickly, is mobile-friendly, is secure (HTTPS), and can be easily understood by search engines. It’s like giving Google a clear roadmap of your site so that it can find and recognize all the fantastic content you’ve worked hard to create.

“But why is this important?” you might ask. Well, just like a well-built house is more likely to sell, a well-optimized website is more likely to rank higher on search engine results pages. This leads to more visibility, more visitors, and ultimately, more business for you.

So, if you’re serious about your website’s success, ignoring Technical SEO isn’t an option. It’s like building a house without proper wiring or plumbing—it just won’t work as well as it should. Can you imagine living in a house like that? We certainly can’t! And trust us, neither can your website’s visitors.

Remember, Technical SEO might seem a bit complex, but it’s an essential part of making your website the best it can be. And, we’re pretty sure you want that, don’t you?

Delving into the numbers, it becomes clear how vital Technical SEO is to the success of a website. Statistics reveal that 40% of people abandon a website that takes more than 3 seconds to load, emphasizing the need for speed optimization.

Additionally, with more than 50% of global website traffic coming from mobile devices, the importance of mobile optimization cannot be overstated. And consider this, a staggering 85% of websites are found to have severe Technical SEO issues, demonstrating a widespread lack of understanding or neglect of this crucial aspect.

When it comes to security, 84% of users would abandon a purchase if data was sent over an unsecured connection, underlining the necessity of HTTPS and SSL. In a world where search engines are the primary source of traffic for content sites, at over 60%, prioritizing technical SEO is no longer an option, it’s a must.

• Running a Crawl Error Report: This process flags any issues that might prevent search engine bots from effectively crawling and indexing your site.
• Eliminating Duplicate Content: Duplicate content can confuse search engines and dilute your site’s relevancy. Technical SEO ensures your content is unique and original.
• Auditing Preferred Domain: It’s about making sure search engines recognize whether your site uses ‘www’ or not, contributing to a unified online presence.
• Improving Metadata: Technical SEO refines your meta tags and descriptions, making them more engaging and informative for users and search engines alike.
• Checking HTTPS Status Codes: By ensuring your website’s status codes are in order, Technical SEO verifies that users and search engine bots can access your site’s pages properly.
• Checking Broken Links: Broken links can disrupt the user experience and harm your SEO. Technical SEO fixes these issues, ensuring a smooth navigation for users.

• Creating an XML Sitemap: An XML sitemap is a roadmap to your site that helps search engines navigate it more efficiently.
• Implementing Secure Sockets Layer (SSL): SSL encrypts data between your site and users, contributing to a secure browsing experience.
• Increasing Site Speed: A fast-loading site contributes to better user experience and can help improve your search engine ranking.
• Utilizing Robots.txt: This tool instructs search engine bots on which pages of your site to crawl and which to ignore.
• Optimizing Website for Mobile: With the rise of smartphones, Technical SEO ensures your website is mobile-friendly.
• Auditing Redirects: Properly implemented redirects preserve the user experience when pages are moved or deleted.
• Performing a Google Site Search: This process helps you see what aspects of your site are indexed and how they appear to search engines.

1. Comprehensive Technical SEO Audit

Our journey begins with a comprehensive technical SEO audit that scrutinizes key elements like mobile performance, internal link structure, page speed, XML sitemap, indexation, crawl errors, robots.txt, and site architecture. This data-driven approach helps us identify challenges and formulate both immediate and long-term solutions. The result? An enhanced user experience and a noteworthy rise in your Google rankings.

2. Competitor Analysis

The online world is a battlefield, and knowing your opponents is half the battle. We conduct a thorough competitor analysis that assesses their keyword performance, search engine rankings, social media presence, technical proficiency, and backlink profile. This knowledge lets us devise strategies that give you a competitive edge in your niche market.

3. Meta Data Analysis

Next up is meta data analysis, a crucial step for elevating your online visibility. We optimize your meta descriptions, title tags, meta keywords, alt attributes, and robots tags, ensuring that each snippet accurately represents your content to both search engines and potential visitors. After all, no one likes misleading meta tags!

4. Image Optimization

Giant images might look stunning, but they can cripple your site speed and deter visitors. Our experts optimize your images by choosing the right file format, reducing file sizes, optimizing alt attributes, utilizing image sitemaps, and leveraging image optimization plugins. This process results in a faster, more attractive website.

5. Speed Optimization

Your website’s speed isn’t just about user convenience—it’s a significant ranking factor for search engines. We enhance your site speed through various tactics such as file compression, code optimization, minimizing redirects, leveraging browser caching, utilizing content distribution networks (CDNs), and improving server response time.

6. Structured Data Markup

Our team also integrates structured data markup, or schema markup, to make your content more crawlable, interpretable, and display-friendly for search engines. This process involves highlighting your page elements, assigning data tags, creating the HTML, and adding the schema markup to your page.

7. Keyword Research

No SEO strategy can succeed without robust keyword research. We delve deep into your niche’s current trends and consumer behavior to ensure your website uses the most effective keywords. This process is like laying the foundation for a thriving digital marketing campaign.

8. Backlink Analysis

A strong backlink profile bolsters your website’s online authority and search ranking capabilities. We perform comprehensive backlink analyses to ensure your site earns links from reputable, high-authority domains. This process involves analyzing your referring domains, their authority, and the social reach of the linking pages.

9. Penalty Recovery

Sometimes, Google penalties occur due to algorithm changes or black-hat SEO practices. If your site gets penalized, we leap into action, using Google Search Console to pinpoint the issue, assess your backlink strategies, and resolve discrepancies in the original web pages crawled by Google.

10. Website Migration

Website migration, a critical process that, when handled poorly, can lead to a significant loss in traffic. We ensure SEO-friendly migration by benchmarking analytics performance, updating all internal links, managing 404 pages, and closely monitoring traffic and rankings post-migration.

11. JavaScript Optimization

When it comes to enhancing your site’s performance, JavaScript Optimization can’t be overlooked. However, excessive or poorly implemented JavaScript can bog down your website, leading to a poor user experience and lower search engine rankings. That’s where we come in. Our team fine-tunes your JavaScript, ensuring it doesn’t hamper your site’s load time or crawlability. We prioritize critical JS for loading, defer non-critical JS, and manage third-party scripts, creating a balance between functionality and performance.

12. Core Web Vitals Optimization

Core Web Vitals Optimization is crucial for any modern website. Core Web Vitals are a set of metrics introduced by Google to measure user experience in terms of loading performance (LCP), interactivity (FID), and visual stability (CLS). Our technical SEO team works meticulously to optimize these aspects of your site, improving overall user experience and positively influencing your rankings in search results.

Holistic Website Audits

Our approach to auditing your website is all-encompassing. We delve deep into all aspects of your site, be it technical SEO, paid campaigns, conversion rate optimization (CRO), backlink profile, analytics, or competitor analysis. Our decisions are data-driven and backed by extensive research, ensuring that no stone is left unturned in enhancing your site’s performance.

Experienced Technical SEO Professionals

Our team comprises Google-certified SEO specialists who are dedicated to your project from start to finish. They identify, plan, and execute data-backed technical SEO strategies, keeping up-to-date with the latest industry trends. Their primary objective? To ensure that our services deliver tangible results that align with your business goals.

Comprehensive SEO Solutions

Our SEO solutions are custom-tailored to fit your brand. We offer technical SEO services for a wide range of platforms, including Ecommerce, Shopify, WordPress, Wix, and local businesses. Our team is adept at identifying and eliminating factors that hamper your site’s performance, optimizing your content, and presenting your brand in a way that appeals to both search engines and users.

Data-Driven Analytics and Reporting

Stay in the loop about your SEO campaign’s performance with our robust analytics and reporting system. We leverage data insights to fuel your online success. Moreover, our regular consultations, email updates, and monthly reports ensure you’re always aware of your marketing strengths, weaknesses, and opportunities.

Goal-Aligned Strategies

Our first step is always to understand your current campaign status, objectives, and expectations. This ensures that our technical SEO strategies align perfectly with your goals. Additionally, we leverage diverse distribution methods to maximize your site leads and traffic.

Proven Track Record

We’re proud of the partnerships we’ve built with numerous companies across the U.S., helping them enhance their digital presence. Our comprehensive SEO audits have helped us identify and rectify recurring site issues, implement result-driven SEO strategies, and deliver substantial improvements. Our clients’ success stories stand testament to the quality of our technical SEO services.