LUGZ Footwear
Project Details
Platform: WooCommerce, WordPress
Services Provided: Amazon PPC, Amazon SEO, Social Media Marketing
Focus: Ecommerce
Business Type: B2C business-to-consumer
View ProjectProject Description
LUGZ Footwear is a leading seller of high-quality boots, shoes, and sneakers for both men and women. Known for its commitment to performance and style, the brand needed to improve its digital footprint and boost sales on its WooCommerce and WordPress platforms. Egochi was engaged to deliver a targeted digital campaign focusing on Amazon SEO, PPC, and dynamic social media marketing to drive traffic and convert interest into purchases.
The aim was to create a fresh online narrative that connects with sports and lifestyle enthusiasts, while ensuring that product listings and promotions stood out in a crowded marketplace. By optimizing keyword strategies and refining ad campaigns, LUGZ Footwear sought to establish a dominant presence both on Amazon and across its digital channels.
The Challenge
LUGZ Footwear was facing stiff competition in the footwear market. Their online listings and advertising efforts were not effectively reaching the right audience, resulting in low conversion rates and stagnant sales. The challenge was to tailor a digital strategy that not only improved product visibility on platforms like Amazon but also resonated with consumers across social media.
Strategy & Solution
Egochi developed a custom approach that combined refined Amazon SEO with focused PPC campaigns and strategic social media marketing. The plan included optimizing product descriptions, implementing high-intent keywords, and creating visually appealing ad copy. The campaign was designed to reach sports enthusiasts and trendsetters, while ensuring that every digital touchpoint spoke directly to the brand’s values of performance and style.
Results
The tailored digital strategy delivered significant impact. The brand experienced a marked improvement in search rankings, resulting in increased sales and customer engagement. Notably, the successful social media promotions contributed to a substantial boost in product visibility, with overall sales climbing and key stock items selling out rapidly.
+92%
Organic Visibility Increase
+150K
New Amazon Visitors
$300K
Revenue Boost Achieved
